STA

Airlines and Aviation

Flynas launches three direct weekly flights between Riyadh and Moscow from 1 August

Flynas announced launching three direct weekly flights between Riyadh and Moscow as of the first of August, this steps comes

Exhibitions and Expositions

Saudi showcases ‘Saudi Land’ experience at ITB Berlin 2025

On the first day of ITB Berlin 2025, Saudi captivated audiences with a powerful presence, welcoming visitors to Saudi Land, its dynamic exhibition stand.

Global

STA launches beta version of Sara AI

The Saudi Tourism Authority (STA) this week unveiled SARA, a cutting-edge AI digital human developed to represent Welcome to Arabia as a brand ambassador, a travel companion and personal concierge.

Global

Saudi Tourism Authority hosts 4-city networking event in India to strengthen trade partnerships

The Saudi Tourism Authority (STA) recently hosted a series of networking events across four cities in India.

Global

Saudi Tourism Authority hosts a ‘Qahwa Experience’ for travel trade partners in Bengaluru

The Saudi Tourism Authority (STA) recently hosted Brewtopia - A Qahwa Experience for travel trade partners in Bengaluru.

Saudi Arabia

Saudi Tourism Authority hosts 4-city roadshow across India

Saudi aims to make India its top source market targeting 7.5 million visitors within the next seven years.

Global

Saudi Tourism Authority enhances commitment to Malaysia

Saudi Tourism Authority (STA) unveiled a series of initiatives during its trade roadshow held at the Westin Kuala Lumpur on the 4th of March with 18 Saudi stakeholders including DMCs, hotels, transportation partners and travel agents.