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Tourism Authority of Thailand
Cultural Tourism

TAT launches travel campaign with LISA

TAT launches travel campaign with LISA

Cultural Tourism

Thailand and China boost tourism ties

Thailand and China boost tourism ties

Cultural Tourism

TAT showcases Thai culture in new campaign

TAT showcases Thai culture in new campaign

Agreements / Understandings / Contract Signings

Tourism Authority of Thailand and Dida team up to bring Trusted Thailand to China

The Tourism Authority of Thailand (TAT) and global travel technology firm Dida formally signed a strategic partnership earlier today, 21st April, at the Dusit Thani Bangkok. 

Cultural Tourism

Songkran 2026 boosts Thailand’s tourism revenue

Songkran 2026 boosts Thailand's tourism revenue

Cultural Tourism

TAT launches Maha Songkran World Water Festival in Bangkok

The Tourism Authority of Thailand (TAT) formally opened the Maha Songkran World Water Festival 2026 at Benchakitti Park, Bangkok on Saturday , 11th April.

Cultural Tourism

Jimmy Pelletier’s Thailand tour boosts tourism confidence

Jimmy Pelletier's Thailand tour boosts tourism confidence

Appointment announcement

Chattan Kunjara Na Ayudhya named AirAsia MOVE country rep for Thailand

AirAsia MOVE officially welcomed Chattan Kunjara Na Ayudhya as its new country representative for Thailand. Widely recognised as one of

Cultural Tourism

Thailand confirms Songkran festival 2026 nationwide

Thailand confirms Songkran festival 2026 nationwide

Exclusives

Tourism boards pivot to authentic content as viral marketing risks backfire

Travel Daily Media takes a closer look at why virality matters in tourism marketing: as today’s generation is extremely visual when it comes to advertising and promotions.

Thailand

GSTC 2026 to be held in Thailand from 21 to 24 April 2026

The Tourism Authority of Thailand (TAT), together with strategic partners, affirms Phuket’s full readiness to host the Global Sustainable Tourism

Annual Reports

Singapore maintains regional hospitality lead as MICE travel offsets West Asia conflict

Our focus shifts from Southeast Asia's potential as a hub for hospitality investment and the strategies global hospitality needs to become more crisis-proof in these uncertain days into the nations who are well in the lead for Southeast Asian hospitality.

Cultural Tourism

TAT successfully hosts Amazing Thailand networking event at ITB Berlin

The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Networking Event at ITB Berlin 2026 on Wednesday, 4th March.

Consumer

TAT and Mastercard to roll out enhanced Amazing Thailand app

The Tourism Authority of Thailand announced that the enhanced Amazing Thailand app will be available for public download via the App Store and Google Play from 15th March. 

Thailand

Tourism Authority of Thailand activates Tourism Crisis Monitoring Centre

The Tourism Authority of Thailand (TAT) announced its activation of the Tourism Crisis Monitoring Centre as its way of monitoring the escalating tensions in the Middle East.

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