Tourism Authority of Thailand

Cultural Tourism

Thailand retains global appeal as Amazing 5 strategy shifts from mass tourism to quality tourism

In the context of global tourism, Thailand comes up as a prime example of how promotion and implementation can be interwoven to produce exceptional results.

Events

Tourism Authority of Thailand reports great outcomes from MATKA 2026

The Tourism Authority of Thailand (TAT) achieved strong outcomes from its participation at the recently-concluded MATKA Travel Fair 2026 held in Helsinki, Finland.

Sports Tourism

Thailand set to host initial round of 2026 MotoGP World Championship

The Tourism Authority of Thailand (TAT) confirmed that Thailand is hosting the opening round of the 2026 MotoGP World Championship.

Adventure Tourism

Asian luxury travel evolves as cruise demand and experiential stays skyrocket

Long before Kevin Kwan even came up with the idea that evolved into his hit book series and film Crazy Rich Asians, luxury travel has been par for the course among Asia’s elite, with Hong Kong tai-tais and Japanese moguls making their way to posh destinations throughout the world.

Interviews

‘Value is the new volume’: Thai tourism chief outlines 2026 India strategy

Thailand is pivoting its 2026 India strategy toward “value-led growth,” targeting a 10% increase in tourism revenue by prioritising high-spending

Developmental Plans or Blueprints

Tourism Authority of Thailand outlines strategic direction for 2026

The Tourism Authority of Thailand (TAT) outlined the strategic direction for 2026 under the banner Thailand Tourism Next yesterday, 12th January.

Breaking News

Global star LISA is the newest brand ambassador for the Amazing Thailand campaign

The Tourism Authority of Thailand (TAT) kicked 2026 off with the announcement that global superstar Lalisa “LISA” Manobal is the new face of its long-running Amazing Thailand campaign.

Airlines and Aviation

Belavia Belarusian Airlines’ Minsk-Pattaya flight takes off

The Tourism Authority of Thailand (TAT) welcomed Belavia Belarusian Airlines’ inaugural direct flight from Minsk to Pattaya (U-Tapao Rayong–Pattaya International Airport) on Friday, 9th January at 12.00 Hrs.

Appointment announcement

Thai celeb Mean Phiravich to lead Trusted Thailand’s Thailand Co–Creator initiative

The Tourism Authority of Thailand (TAT) announced the appointment of prominent Thai actor, model, and celebrity Mean Phiravich Attachitsataporn to lead the Thailand Co-Creator initiative under the Trusted Thailand framework late on Thursday, 8th January.