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Tourism Authority of Thailand
Cultural Tourism

Jimmy Pelletier’s Thailand tour boosts tourism confidence

Jimmy Pelletier's Thailand tour boosts tourism confidence

Appointment announcement

Chattan Kunjara Na Ayudhya named AirAsia MOVE country rep for Thailand

AirAsia MOVE officially welcomed Chattan Kunjara Na Ayudhya as its new country representative for Thailand. Widely recognised as one of

Cultural Tourism

Thailand confirms Songkran festival 2026 nationwide

Thailand confirms Songkran festival 2026 nationwide

Exclusives

Tourism boards pivot to authentic content as viral marketing risks backfire

Travel Daily Media takes a closer look at why virality matters in tourism marketing: as today’s generation is extremely visual when it comes to advertising and promotions.

Thailand

GSTC 2026 to be held in Thailand from 21 to 24 April 2026

The Tourism Authority of Thailand (TAT), together with strategic partners, affirms Phuket’s full readiness to host the Global Sustainable Tourism

Annual Reports

Singapore maintains regional hospitality lead as MICE travel offsets West Asia conflict

Our focus shifts from Southeast Asia's potential as a hub for hospitality investment and the strategies global hospitality needs to become more crisis-proof in these uncertain days into the nations who are well in the lead for Southeast Asian hospitality.

Cultural Tourism

TAT successfully hosts Amazing Thailand networking event at ITB Berlin

The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Networking Event at ITB Berlin 2026 on Wednesday, 4th March.

Consumer

TAT and Mastercard to roll out enhanced Amazing Thailand app

The Tourism Authority of Thailand announced that the enhanced Amazing Thailand app will be available for public download via the App Store and Google Play from 15th March. 

Thailand

Tourism Authority of Thailand activates Tourism Crisis Monitoring Centre

The Tourism Authority of Thailand (TAT) announced its activation of the Tourism Crisis Monitoring Centre as its way of monitoring the escalating tensions in the Middle East.

Cultural Tourism

Krabi boosts the Amazing Location Thailand campaign with a second run of its Love on Screen film festival

The Tourism Authority of Thailand (TAT) supported the recently concluded Love on Screen Film Festival SS 2 in Krabi Province.

Cultural Tourism

Blue Jasmine train begins service as Thailand pivots to high-value slow travel

Railway travel has long been synonymous with elegant, leisurely journeying, and The Blue Jasmine is the latest addition to the world’s most luxurious locomotive journeys.

China

Amazing Thailand Happy Chinese New Year 2026 Festival serves as an auspicious opening to the Year of the Horse

Thai minister of tourism and sports Artthakorn Sirilatthayakorn took the opportunity to extend joyous greetings from Thailand to the people of China for the Lunar New Year during the opening of the Amazing Thailand Happy Chinese New Year 2026 Festival on Saturday, 14th February.

Agreements / Understandings / Contract Signings

Trusted Thailand initiative strengthened by new TAT-Agoda partnership

The Tourism Authority of Thailand (TAT) reinforced the Trusted Thailand initiative through a new strategic partnership with digital travel platform Agoda.

Thailand

TAT invites travellers to Feel All the Feelings with Lalisa “LISA” Manobal

The Tourism Authority of Thailand (TAT) formally introduced global star Lalisa “LISA” Manobal as the new ambassador for Amazing Thailand.

Exhibitions and Expositions

Thailand makes its mark at ASEAN TRAVEX 2026

The Tourism Authority of Thailand (TAT) continues to make its presence felt among its regional neighbours through its pavilion at this year’s ASEAN Travel Exchange (TRAVEX).

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