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UN Tourism
Associations

UN Tourism Confirms Shaikha Al Nowais as the New Secretary-General for 2026-2030

She will begin her term at the start of 2026, having gained significant experience in the private sector, most notably

Travel Trade Show

WTM London 2025 welcomes Stephanie Peacock

Stephanie Peacock, recently named as the new minister in charge of tourism, will-be on-site at Excel London for the opening

Israel

Kibbutz Neot Semadarin Israel  Named One of the Best Tourism Villages in the World by UN Tourism

Led by the Ministry of Tourism, Kibbutz Neot Semadar in Israel’s Southern Arava selected for the prestigious Best Tourism Villages

Events

Saudi Arabia to Host 26th UN Tourism General Assembly in November Marking Agency’s 50th Year

The Kingdom of Saudi Arabia will host the 26th session of the UN Tourism General Assembly from 7 to 11 November.

Associations

UN Tourism Launches MOOCs for Rural Development

UN Tourism has launched its first-ever set of Massive Open Online Courses (MOOCs) dedicated entirely to rural tourism. Developed under the

Festivals

Kinshasa to Host Inaugural World Music and Tourism Festival

Under the High Patronage of Félix Antoine Tshisekedi Tshilombo, President of the Democratic Republic of the Congo, Kinshasa will host

Czech Republic

Czechia successfully hosts the World Tourism Forum 2025

The Czech capital Prague successfully hosted global tourism leaders for the World Tourism Forum 2025, held on the 12th and 13th May at the Prague Congress Centre.

Associations

Shaikha Al Nowais Nominated as First Woman Secretary-General of UN Tourism for 2026 – 2029

Following protocol, the Council elected Shaikha Al Nowais as the next Secretary-General, to begin in January 2026. Her nomination will

Associations

Gloria Guevara Sets Out Bold Vision for First 100 Days, Heralding A New Era of Tourism

Guevara’s 100-day plan reflects her core message: it’s time to move beyond business as usual, tourism must adapt - not just to survive - but to lead in global recovery and sustainable development.

Adventure Tourism

Changing the game via rural tourism

Rural tourism has long fascinated travellers, particularly those from highly urbanised areas.

Global

International tourist arrivals grew 5% in Q1 2025: UN Tourism

Arrivals in Asia and the Pacific grew 12%, reaching 92% of pre-pandemic numbers. North-East Asia saw the strongest performance among world subregions with a 23% rebound in Q1 2025 to reach 91% of 2019 levels

Associations

Global Tourism Icons Unite to Endorse Gloria Guevara for Secretary-General of UN Tourism 

In a joint letter to UN Tourism Member States, the group praised Guevara as a “transformational leader” with over 35 years of experience across the public and private sectors, as well as academia.

Asia

Thailand and UN Tourism team up for 2025 Thailand Tourism Forum

Together with stakeholders from both the public and private sectors, Thailand’s Ministry of Tourism and Sports collaborated with UN Tourism

Exclusives

Is there a way around overtourism?

With the advent of revenge travel from mid-2022 onwards, numerous countries are feeling the impact of overtourism in various areas, and

Asia

UN Tourism holds two key forums at Expo 2025 Osaka

UN Tourism recently hosted two official forums at the ongoing Expo 2025 in Osaka, Japan, uniting public and private sector

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