Thomas Cook Group Airline has consolidated its digital marketing team with a new Manchester city centre base. Looking after all customer-centric digital activity across the groups’s airline (including Condor), the team was previously spread across multiple locations and is now centralised to two offices with its new hub in Manchester, UK and Oberursel, Frankfurt.
With Thomas Cook Airlines’ UK headquarters at Manchester Airport, the entire UK airline is now based in Manchester. A central focus for the digital team is the continued development of its websites for its seat-only business and developing a best-in-class online customer experience.
Henry Sunley, commercial director of sales in UK and digital team at Thomas Cook Airlines said: “By bringing our digital expertise in one place, we can further develop and support our strategy and seat-only business. We can now speed up the development of our digital sales business and create a world-class digital team.”
Digital product projects completed since the Manchester office opened, include the launch of economy light fares, enhanced luggage booking functionality, streamlining ancillary booking for a better customer experience and online upgrades.