Travel trade reconnects at ITB China 2023 from 12-14 Sept at  Shanghai

After a three-year break, ITB China has returned with a bang from 12-14 September 2023 at the Shanghai World Expo and Convention Center, where the global travel industry sees the return of face-to-face encounters and meaningful business connections at ITB China 2023. 

Highlights of Events 

Exclusive CEO seminar on China’s Tourism Market
One day before the show, ITB China started with a powerful CEO Seminar featuring top executives from China’s travel industry with insightful discussions on “The Impact of Global Relations and the Economic Situation on China’s Inbound and Outbound Tourism Market”.

Grand Opening Dinner at the Shangri-La Hotel Pudong
The show captivated attendees with the official Opening Dinner on the evening before the show, marking the beginning of an extraordinary three-day event. The exclusive dinner was co-hosted by Partner Destination Saudi Arabia, and welcomed 450 distinguished guests from both China and the global travel industry.

Opening Ceremony with VIP guided tour
Renowned industry personalities came together to formally open the fourth edition of ITB China. They marked the occasion with a ceremonial Ribbon-Cutting, and Lion Dance performance at the Shanghai World Expo Exhibition and Convention Centre, which was then followed by an insightful Guided Tour of the exhibition.

ITB China conference kicks off with high- level speakers from the industry 

More than 70 speakers representing prominent travel organizations and influential figures in the Chinese market are poised for another stellar line-up of keynotes and panel discussions covering 30 cutting-edge topics at the ITB China Conference.