Vietnam is rapidly emerging as a key player in the global Experience Economy, with the Vietnam Exposition Centre (VEC) in Hanoi poised to become a central hub for international exhibitions and mega-events. As traditional markets like Singapore and Thailand reach saturation, Vietnam is leveraging VEC's expansive infrastructure to attract global attention.

The Experience Economy, encompassing meetings, incentives, conferences, and exhibitions (MICE), is reshaping global competition. VEC's comprehensive ecosystem is redefining event infrastructure standards, offering a platform for Vietnamese culture to gain international exposure. Jason Yan, a partner at M Square Capital, highlighted Vietnam's live entertainment market, which has surpassed $50 million, with over 700 large-scale events annually generating more than $1 billion in economic impact.

The VEC, located in Cổ Loa, Hanoi, spans 900,000 square metres, featuring the Kim Quy Exhibition Hall and the VinPalace conference system. This infrastructure supports seamless event execution, aligning with international standards. Vingroup's expertise, demonstrated through events like G-Dragon's Übermensch World Tour, ensures VEC's readiness for large-scale activations.

The centre's integration within Vingroup's ecosystem, including Vincom, Vinpearl, and Green SM, enhances its all-in-one capability, connecting commerce, tourism, and culture. This positions Vietnam as a competitive player in the regional event market, with VEC serving as a strategic platform linking Vietnam to the global Experience Economy. As Geoff Dickinson, CEO of dmg events, noted, VEC's emergence aligns with Vietnam's broader development vision, creating opportunities for international businesses

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