Asset World Corp Public Company Limited (AWC) and CUBIC have announced a strategic partnership to develop the CUBIC Social Club at EA, a new lifestyle destination at The Empire in Sathorn, Bangkok. Scheduled to open in 2026, this venture aims to redefine urban living by integrating wellness, movement, and social connections into a 24-hour experience.
The collaboration is part of AWC's broader vision for the EA Wellness Club, Thailand's first integrated wellness lifestyle destination, unveiled in September 2026. The CUBIC Social Club will enhance this vision by offering a community-driven approach to wellness, providing a space for residents, professionals, and international visitors to engage in movement and social activities.
Located in Bangkok's central business district, The Empire will combine work, wellness, hospitality, dining, and community in a single location. The EA Wellness Club will feature preventive health, physical recovery, and holistic well-being services, with the first phase opening in 2026 and full completion in 2027. VitalLife Scientific Wellness Centre, a subsidiary of Bumrungrad International Hospital, will consult on the health components.
CUBIC, established in 2018 and recognised for its premium movement experiences, aims to expand its community-oriented model through this partnership. "AWC is very excited to partner with CUBIC to create destinations that bring people together through wellness," said Wallapa Traisorat, CEO of AWC.
Beyond The Empire, AWC and CUBIC plan to introduce tailored wellness concepts across other AWC properties in Thailand, including Asiatique The Riverfront and The Aquatique Pattaya. This initiative underscores AWC's commitment to transforming real estate into integrated lifestyle destinations, fostering community engagement and business growth.
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