Sweden
A first look at ICEHOTEL 36, 0pening on 12 th December 2025
Walk through ICEHOTEL’s iconic gates and step into a world of ice and snow. In the Main Hall, Cathedral Grove dazzles
Ponant Explorations announces partnership with Club des Chefs des Chefs
Ponant Explorations continues to rise above its peers as a creator of unique experiences and exceptional voyages.
Abercrombie & Kent marks 35 years of expedition cruising with three new voyages
Global luxury travel firm Abercrombie & Kent (A&K) celebrates its 35th year in the expedition cruise scene with three new voyages for 2026.
Artists revealed for ICEHOTEL 36
The circle is about to close at the world-renowned hotel made entirely of ice and snow in northern Sweden. As spring
Sweden’s connectivity increases as SAS boosts domestic traffic
A new phase in Swedish aviation begins as SAS significantly expands its route network on January 2, 2025.
Sweden´s 2025 Travel Highlights
With Sweden continuing to capture the imagination of travellers worldwide, 2025 promises an array of new openings, events, and experiences.
Philips MediaSuite TVs take guestroom entertainment to the NEXT level
The new Liseberg Grand Curiosa Hotel in Gothenburg turned to PPDS and Speeron to deliver a fully tailored, all-inclusive TV entertainment solution inside all 457 hotel rooms, giving guests the freedom to take full control of their viewing experiences, while adding advanced communication and interactive capabilities.
Sweden becomes the first country in the world to apply for Trademark
Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden.
Ports of Stockholm introduces Sweden’s first onshore power connection for cruise ships
Ports of Stockholm recently inaugurated one of Europe's first and Sweden's very first facility for onshore power supply (OPS) for international cruise ships.
SAS gets sassy: Unleashes AI magic for Malmö’s summer scene
Get ready to witness the fusion of innovation and sass as Scandinavian carrier SAS launches a groundbreaking AI-generated campaign to kickstart the summer season in Malmö
Swedish amusement park Liseberg wins THEA Classic Award
At a a prize ceremony in Los Angeles, Liseberg received a THEA Classic Award. This marks the third time for Liseberg over the awards 30-year history, and the second time in just two years.
Recreational fear can be good for you…
Liseberg amusement park in Sweden recently carried out The Peak Fear Experiment, and the research report from the experiment is now being released.
Search for Sweden
Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion. Even the most informed and powerful people on earth can't always tell the two countries apart.
Etihad enhances Scandinavian connectivity in strategic codeshare deal with SAS
Etihad Airways and Scandinavian Airlines (SAS) have signed a strategic codeshare agreement, so customers of both airlines will enjoy enhanced connectivity to destinations across each other’s networks.
“The Peak Fear Experiment” in Sweden
Swedish amusement park Liseberg is looking for volunteers for “The Peak Fear Experiment” at a secret location in Sweden.
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