Hong Kong Airlines adopts Sabre Branded Fares

Solution provides enhanced fare functionality and optimal price

Tech provider to the global travel industry, Sabre Corporation, has implemented Sabre Branded Fares for Hong Kong Airlines, giving travel agencies the ability to create tailored offers with a seamless brand experience across all channels.

Established in 2006, Hong Kong Airlines flies to nearly 40 destinations across the Asia Pacific and North America, and currently maintains 79 interline and 18 codeshare agreements with multiple airline partners. Through the solution, Hong Kong Airlines will gain access to Sabre’s software, data, mobile and distribution solutions that are used by hundreds of airlines and thousands of hotel properties to manage critical operations.

Wayne Wang, assistant director for commercial, Hong Kong Airlines, commented: “Our expanded partnership with Sabre is directly in line with our business strategy to ensure that travellers and agents interact with the Hong Kong Airlines brand.”

“Our brand will remain visible throughout the entire booking process”

“With this new solution, our brand will remain visible throughout the entire booking process, which is particularly important as we continue to increase our regional and global flight routes, including long-haul service from Hong Kong to destinations like Vancouver, Los Angeles and San Francisco.”

Delegates from Hong Kong Airlines and Sabre Travel Network Asia Pacific
Derek Wong, deputy general manager, Wayne Wang, assistant director for commercial, Hong Kong Airlines / Rakesh Narayanan, vice president, air line of business, Ho Hoong Mau, director, air line of business, Sabre Travel Network Asia Pacific

The Sabre Branded Fares solution will help Hong Kong Airlines merchandise its exclusive products to travellers. With the support of Sabre’s technology, the airline can ensure that its brand is seen beyond its own channels, providing travel buyers and sellers with enhanced fare functionality at the optimal price.

Agents can target their consumers with personalized offers, enabling enhanced cross-sell and upsell opportunities that simplify the retailing of full-service benefits.

“They will increase the visibility and variety of its offers”

Rakesh Narayanan, vice president, air line of business, Sabre Travel Network Asia Pacific, said: “As Hong Kong Airlines brings its compelling, branded content to online travel agencies and more than 425,000 travel agents on Sabre’s leading global travel marketplace, they will increase the visibility and variety of its offers.

“Adopting the Sabre Branded Fares solution will support their business objectives and generate incremental revenue for the airline.”

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