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Shangri-La becomes Ctrip’s first globally certified hotel group
Hong Kong-based Shangri-La Group announced it has earned the global certification of Ctrip's new China Preferred Hotel Program (CPH). The iconic Asian luxury hotel group is the first international owner and operator of hotels to earn the title. Ctrip, one of China and Asia's largest integrated travel services companies, initiated the CPH certification to promote a customised hospitality standard specifically for Chinese travellers. The prestigious designation is conferred to hotels offering outstanding Chinese-centred services and amenities across three areas: hotel facilities, room amenities and customer service. Oliver Bonke, President and chief operating officer (COO) Shangri-La said, “Given our strong foothold and presence in China, we have been able to understand the preferences of our Chinese guests to create unique, distinctive experiences and enhanced services which we believe are important to the wellbeing and comfort of Chinese travellers.” Ctrip is the largest provider of overseas travel for Chinese travellers with nearly one out of every four utilising the Ctrip platform for the booking and searching for outbound flight tickets. The new CPH is an initiative by Ctrip to create a user-friendly standard that provides surety and confidence for Chinese travellers seeking familiar services and amenities.
OYO, Ctrip sign strategic partnership
OYO founder and CEO Ritesh Agarwal has announced at the Skift Forum that OYO and China’s OTA juggernaut Ctrip formed a strategic partnership. The two parties will carry out in-depth cooperation in terms of traffic exchange, scenario communication, data operation and brand publicity. OYO hotels will be searchable directly from Ctrip platform. Within a span of 18 months, OYO is now the second largest hotel chain in China boasting 450,000 in 10,000 OYO hotels in 320 cities. The fast-growing hospitality start-up is valued at USD 5 billion. Agarwal revealed that its secret in succeeding in China is the mindset – OYO battling itself. “We have this paranoia in OYO China. We are invariably paranoid that the OYO Global wants to launch in China, and before they come, we out-execute them in any manner possible.” Therefore, the company thought of itself as its own competitor and just aimed to be better while thinking like a local entrepreneur in the mainland. There is no stopping OYO's exponential growth. Agarwal revealed that the company are adding an average of two properties every day.
Ctrip, Millennium Hotels sign China-focused distribution deal
Ctrip.com has signed an agreement with Millennium Hotels and Resorts (MHR) to develop a global distribution strategy promoting MHR properties to Ctrip’s 300 million customer base. The deal, which was announced jointly at ITB Berlin, also marks the start of an alliance enabling Ctrip to offer MHR’s portfolio of hotels in the USA, Europe, the Middle East, Asia and Australasia to its China-based business and leisure travel clients. With the new deal, MHR will partner with Ctrip’s membership programme, which will certify its properties as “Chinese Friendly Hotels” and enable them to benefit from Ctrip’s ranking system. MHR and Ctrip will also work towards customer initiatives such as the launching of a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge sharing and cross-exposure programmes for team members. "Chinese outbound tourists reached nearly 150 million in 2018" David Zhou, chief business officer for the accommodation business unit of Ctrip, said: “We are so grateful to be enhancing our relationship with MHR. Chinese outbound tourists reached nearly 150 million in 2018, and the growth for this year remains strong. "By signing this China-focused distribution agreement with MHR, we are continuing to offer 300 million members the best hotel experience worldwide whilst enhancing MHR’s presence and boosting new business opportunities for them in the China Market.” Perfect combination Ctrip is the number one platform for Chinese nationals travelling overseas. About one in four Chinese citizens use Ctrip to book and search for outbound flight tickets, making it the world’s largest outbound travel platform. According to Ctrip’s 2018 Travel Report, its customers’ top destinations are England, France, Germany, Thailand, Japan, Hong Kong, South Korea, Indonesia, and the US — all of which are home to hotels owned or operated by MHR and its associates.
iQIYI and chill: Ctrip hooks up with Chinese Netflix
Chinese online booking platform Ctrip has shown a commitment to improving the travel experience of its customers this week by hooking up with online entertainment service iQIYI – to provide its Ctrip Prime members access to the online entertainment services library of content. Under the deal, customers who become Ctrip Prime members can activate an iQIYI 8-month VIP membership and enjoy exclusive content and “members-only audio-visual experiences”, and invitations to IRL events and shows. "iQIYI has led China's entertainment market in the development of outstanding original content" Whereas iQIYI Diamond VIP or QIYIGUO subscribers will be able to access a range of facilities and privileges such as the use of Ctrip's VIP airport lounges, priority access for purchasing train tickets, discounts on hotel bookings, car reservations and discounted entry to popular attractions. "Ctrip is delighted to work together with iQIYI to offer the best of both entertainment and travel services to our members across China," said Sun Bo, CMO at Ctrip (below, first from left). "iQIYI has led China's entertainment market in the development of outstanding original content, member-specific benefits and sophisticated AI technology, making them the ideal partner to help add to the experience of our Ctrip Prime members." The agreement comes following Ctrip’s very successful relationship with online retailer JD.com, which spawned one million new joint-members in the first seven days of the campaign. Blockbusters Ctrip will be hoping for a similar level of sign-ups with iQIYI which, like a mash-up of Youtube and Netflix, hosts a mix of blockbuster entertainment, partner-generated content as well as homegrown productions from users of the service. iQIYI and Ctrip have a similar user base of young, affluent professionals which, according to Ctrip will boost the “potential synergy between the two platforms”. "Co-operation with our network of partners is essential " "Expanding co-operation with our network of partners is essential to maximizing the value we provide for our subscribing members," said Yang Xianghua (above, first from right), president of iQIYI's membership and oversea business group.
Guiyang city, China, sees outbound growth rate of 389%: Ctrip travel report
According to the report on 2017 China's Outbound Tourism, jointly released by China Tourism Academy and Ctrip, Chinese citizens made over 130 million outbound trips in 2017, spending USD 115.29 billion, making them the world's largest source of outbound tourists. Outbound tourism has become a big measure of happiness for urban families and the young people in China and for the travel industry it means a massive opportunity. The report, released in partnership with MasterCard, depicts China's outbound and inbound tourism based on the data collected from 2016 to 2018. The 2018 Cross-Border Travel Consumption Report analyses new trends, consumer behavior and customer segmentation and draw insights and suggestions for relevant industries and institutions. Outbound tourism trends In 2017, there were 131 million outbound tourists and 140 million inbound tourists. With the development of transportation, consumption upgrading and policy guidance, as well as the deepening of tourism cooperation among countries, outbound tourism has become an important leisure and entertainment mode for Chinese consumers. According to MasterCard consumption data, United States, Australia, Canada and Japan remain the traditional top countries for outbound consumption. Thailand, Japan, Vietnam and Singapore remain high, with more than 10 million Chinese tourists visiting these countries this year. Ladies first A considerable rise in young women travelling, especially those born post-90s and post-00s is recorded. The proportion of female visitors who chose to travel independently has risen from 46% in 2016 to 58% in 2018 and lesser of their men counterparts travelled dropping their ratio from from 54% to 42%. Young, wild and free According to a recent data released by Ctrip, young users under the age of 29 are the fastest growing group, accounting for nearly 50%. Customers under 35 makes up 70%. From January to September 2018, the proportion of tourists from the post-90s and post-00s exceeded 30% in total, surpassing the post-80s for the first time. Even when it comes to the big bucks, those born after 2000 spent close to 6,000 yuan on an average. Parent-child travel Parent-child travel is becoming increasingly popular, and the two-child policy contributes to this increase. From 2016 to 2018, the compound annual growth rate of parent-child travel trips and booking consumption was as high as 23% and 28%, respectively. Chinese parents look for short and convenient destinations that are safe and naturally abundant. According to Ctrip's outbound tourism product data, the top 20 parent-child travel destinations are mostly safe and developed countries - close to China (Japan, Singapore, Thailand, Vietnam) or with direct flights (Cairns, Melbourne). High on experiences The number of high-end tourists and the consumption per capita is fast growing with tourists focusing more on experiences rather than shopping. 20% of high-end visitors contribute to 80% of total outbound spending. The number and consumption from travel-related services and products booked by travelers during their trip rose 110% and 24% respectively. Niche markets being developed to suit visitors with greater taste for personalised trips that allow them to soak in the culture and destination in-depth. Nearly 40% of people sign up for independent travel, and they are more inclined to in-depth and personalized experiences. Thus Ctrip has added 350,000 products that includes tasting wine in Greece, IMG world in UAE and more. Small cities, big dreams While first-tier cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, are still the main source of outbound tourists, 80% of some 7000 offline Ctrip stores are located in non first-tier cities. Nanchang. China It is worth noting that with more direct air routes and the further opening of visa policies, the number of outbound tourists from second-tier cities are seeing rapid growth; in Guiyang, Changzhou, Nanchang, Kunming, Taiyuan the annual growth rate of these cities has exceeded 250%. Guiyang tops the list with a growth rate of 389%. Inbound tourism growth and business Chinese cities also show strong appeal for foreign tourists and China's inbound tourism grew by 7% between 2016 and 2018, and the number of arrivals grew by more than 9%. Leisure consumption still accounts for the vast majority in terms of proportion but business / corporate consumption has grown at an alarming rate in the past two years. Compound annual growth rate of business consumption is six times that of leisure consumption. The main sources of corporate consumption are the US and the UK. Although Beijing, Shanghai, Guangzhou and Shenzhen are still the main destinations for business travel, the growth rate of business consumption in non-first-tier cities surpasses that of first-tier cities.
Ctrip and Trip.com pledge to combat illegal wildlife trade
Chinese OTA giant Ctrip and its independent brand Trip.com have pledged to fight illegal wildlife trade. With the UK government’s invitation, the largest online travel agent in Asia (and the second largest in the world) made a pact including its independent OTA brand. At the Illegal Wildlife Trade London Conference 2018, Ctrip and Trip.com pledged to brandish concerns relating to the illegal wildlife trade. Both brands also spoke at panel discussions, regarding its negative relationship with the tourism industry. To address problems from both the demand and supply sides, Ctrip and Trip.com made four commitments: Ctrip and Trip.com will use their mobile applications, websites and offline stores to increase public awareness of the illegal wildlife trade issue among its more than 300 million users around the world; Ctrip and Trip.com will fully support the work of the WTTC and the WWF, as agreed at the London conference, and distribute the WTTC Declaration of Illegal Wildlife Trade in China; Ctrip and Trip.com will develop new ecotourism tours and encourage Chinese tourists to engage in ecotourism; In cooperation with environmental organisations, Ctrip and Trip.com will launch a campaign to discourage and dissuade its vendors and clients from products related to the illegal wildlife trade. Jane Sun, the CEO of the Ctrip Group, signed the WWTC Buenos Aires Declaration on Illegal Wildlife Trade in April 2018 and assumed her post in the advisory committee alongside WWF, Hyatt and Emirates, among others. The declaration is aimed at encouraging tourism-related organisations to play a key role in the movement. The Illegal Wildlife Trade London Conference 2018 brings together stakeholders from business, environmental NGOs and academia to discuss solutions. With a recent resurgence in the illegal wildlife trade, the 2018 Conference aims to restate how determined and confident the national governments are to fight around the world.
Ctrip: Online giant opens its first hotel with Rezen Hotels Group
Travel tech company, Ctrip recently unveiled its hotel management brand Rezen Hotels Group at the World Cultural and Tourism Forum. The group aims to bring together top-rated hotels in China’s first- and second-tier cities and help them improve performance and services with big data analysis backed by Ctrip. Also, the newly-announced Rezen Hotels Group signed a strategic agreement with Shanghai Jinmao Hotel Management. Both parties will collaborate in hotel branding, big data application and improving conversion rates. In the next three years, they will launch over 30 co-branded hotels, providing more than 6,000 rooms. The launch of Rezen Hotels, Ctrip’s first high-end hotel brand, marks the group’s strategy to branch out to the high star-rating hotel sector. Rezen Hotels Group owns three high-end brands, namely the upper upscale brand Rezen Huating, the full-service upscale brand Rezen Hotels and the special upscale brand Rezen Ruixuan. After three months of recruitment exercises, three Rezen hotels are operational, 15 have been officially signed and in the pipeline, and 50 more are in the process of negotiation. It is also reported that more than 50 franchised Rezen hotels will come into operation by the end of this year, 250 by next year and 500 more in the year after.
Ctrip x Splyt = Global mobility for Chinese travellers
Going around during your trip has never been this easier for Chinese travellers as they can now book a ride anywhere through their Ctrip app after China’s largest travel agency partnered with London-based start-up Splyt behind the world’s on-demand mobility marketplace. Ctrip app users travelling abroad will, for the first time, have access to a global ride-hailing inventory wherever they are in the world. Users can instantly book a ride from the leading local mobility provider without the need to download any other apps. Moreover, users can pay through the app as well using their local currency. The new service also has an in-app chat with auto-translation that will facilitate seamless communication between passengers and drivers who may not speak the same language. The partnership enables Chinese travellers to avoid the complex process of downloading and using unfamiliar transport apps of local ride-hailing companies in the country they visit. “As a one stop shop model, Ctrip strives to provide the best quality service.” Chris An, head of Ctrip's International Ground Transportation Department, said: “Our customers rightly demand the very best service, and with this new partnership, they will be able to access a comprehensive, tailored, and convenient ride-hailing marketplace without ever needing to leave our app. As a one-stop shop model, Ctrip strives to provide the best quality service and this integration will change our travellers’ experiences entirely.” Splyt works with the largest mobility companies in the world allowing Chinese tourists to book rides in over 1,000 cities in more than 50 countries worldwide. The new ride-hailing function in Ctrip app will be available on Ctrip first. The service will also be available in Ctrip’s Asia Pacific brand Trip.com later this year. This partnership comes in response to increasing consumer appetite for on-demand solutions, helping Ctrip to capitalise on the fast-growing ride-sharing sector, a market projected to reach USD 276 billion by 2025 off the back of growing urbanisation and falling car ownership. Philipp Mintchin, Splyt’s CEO, said: “The number of outbound trips from Chinese tourists hit 131 million in 2017, making China the largest source of outbound tourists in the world. By unlocking a truly international inventory, we are revolutionising travelling abroad for Ctrip customers and cementing our commitment to the Asian market.”
Ctrip drives safety and responsible travel for outbound Chinese tourists
Jane Sun, CEO of Ctrip Ctrip has announced the launch of a new drive to promote safety and responsible travel when heading abroad following a new report dubbed the 'First Half of 2018 Travel Report - Europe'. Compiled in partnership with Ctrip, the China Tourism Academy (CTA) and Huayuan International Travel (HuaYuan), the report looked into the movements and habits of Chinese tourists in Europe. The new initiative comes as a response to the concern from Chinese travellers, who made over 130 million international journeys in 2017, over how best to handle a crisis such as natural disasters and global emergencies, like the Phuket ferry crash in Thailand, the Lombok earthquake, or the recent Bali volcano eruption. It not only educates travellers about the importance of responsible and safe travel but also will provide humanitarian assistance if needed. According to Ctrip, the participating organisations will be “combining innovation and technology in the establishment of a security alliance allowing the coordination of international humanitarian relief; helping raise public awareness of green, safe and responsible travel.” "Safety of travellers is a top priority" Jane Sun, CEO of Ctrip, said: “Preventing security risks and establishing emergency rescue mechanisms to ensure the safety of travellers is a top priority for Ctrip. Ctrip serves hundreds of millions of travellers every year and through cooperation with UNDP [the United Nations Development Programme]; we are able to connect with more countries, people and institutions to create a working platform for the learning and sharing of security knowledge, skills and safety.” "Insights into areas such as disaster risk management" Agi Veres, the country director of the UNDP in China, added: “We have been making full use of our global network and development experiences to support countries to develop solutions to address challenges related to poverty alleviation, good governance and more. The launch of this project has given UNDP new insights into areas such as disaster risk management.” Li Zhongguang, vice president of the CTA, concluded: "Safe and responsible travel has always been important research topics for China Tourism Academy. We will continue to promote innovative research and contribute to developing such services for the travel industry.”
Ctrip and Skyscanner report 600,000 global travellers visited Russia for World Cup
OTA giant, Ctrip, the largest in Asia and the second largest in the world, has released the Summer 2018 Global Football Fan Travel Trends Report, developed in partnership with travel search company, Skyscanner. During major sporting events, such as the recently concluded World Cup, the host country is certainly expected to enjoy a surge in tourist arrivals. And now that the football frenzy is over, what’s left is glory in victory, agony in defeat - and travel data insights. In the report, Ctrip combined Skyscanner’s extensive global air ticket booking data to provide an analysis of the global travel industry trends during the world’s biggest football tournament. It describes travel, flight and consumption preferences of fans from all over the world who flew to Russia for the FIFA World Cup. Flights and figures We all expected a surge of travellers coming into Russia for the games. So, just how many travelled for the event? Which countries did they come from? According to the data from Skyscanner, nearly 600,000 football fans from 83 countries came to experience the World Cup fever. The largest number of football fans came from South Korea, which accounted for 13.4% of total travellers, followed by Germany with 12.4%, Spain with 5.2%, and Israel with 5%. Travellers spent an average of 17 days during their trip, visiting the most popular Russian city, Moscow, followed by St Petersburg, Sochi, Kazan, and Ekaterinburg. For flights, the average price during the summer between mid-June to mid-July came at about GBP 600 (USD 786) per ticket. The most expensive flights were from Mexico, with tickets costing an average of GBP 1,600 per ticket, followed by flights from the US which costed an average of GBP 1,200. Chinese football fans Out of all the figures from the World Cup travel report, the most interesting ones came from the important market of China. The data showed that 40,000 of the total 600,000 football fans who travelled to Russia this summer came from China, which was 10 times more than Chinese travelling the world-famous football tournament’s previous edition in Brazil four years ago. Chinese travellers spent an average of 13 days in Russia during their trip, who also tended to go sightseeing during their stay, visiting attractions such as the Red Square, the Winter Palace and the Kremlin, and shopped at duty-free stores. Finally, the majority of Chinese football fans (77.2%) who travelled went alone, with only 16.5% travelling with one other person. It was also found that when it comes to flying, Chinese travellers placed comfort on top priority, with 1.7% and 0.3% choosing business or first-class respectively, which is well above the global average of only 0.13%.
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