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Andhra Pradesh focuses on Buddhist Trails, Tribal Tourism and Global Events for 2025–2029 Growth
Padmarani Seela On the sidelines of at the Business Leisure Travel and MICE Exhibition (BLTM 2025), TDM interviewed Padmarani Seela, Chief Marketing Officer and Communication Officer, AP Tourism Authority. She shared more on the popular destinations of the state, development and strategy for the growth of Tourism in Andhra Pradesh. Tirupati Balaji is the most visited Hindu temple in the world Sharing more information on the state of Andhra Pradesh as far as tourism numbers go, she said: “In terms of numbers we are at third place. That is mostly because of tourists visiting Tirupati Balaji, it is the most visited Hindu temple in the world and a lot of tourists keep coming. However, we want to be number three in terms of centralisation, like spreading out to other places and other segments as well, like Buddhist tourism, beach tourism and niche segments like handicrafts.” Elaborating on the most popular destination for international tourists in Andhra Pradesh she added: “Currently, I think, apart from Temple tourism, we can also promote Araku Valley, which is good for tribal tourism and also for Coffee plantation, it is a beautiful destination to visit. Also, Buddhist tourism is popular around Vizag, we have certain circuits, Amaravati and Vizag (Visakhapatnam). Need to provide last mile connectivity and develop infrastructure Inbound tourists’ numbers to India have been dwindling, sharing more on what is missing she added: “There is the need to provide last mile connectivity. And also, infrastructure wise, we need to develop much more, and we have to coordinate with other departments and other states as well, making it very easy for inbound tourists to come to a particular state like Andhra Pradesh.” On initiatives taken to attract development she said: “We had come out with a new tourism policy for 2024 to 2029 where we offer investors many incentives. And apart from that, marketing wise, we have fixed 91 events going on in the state. So out of that we have earmarked eight mega events, which will be promoted in a big way. And we are just making our way to bring people into Andhra Pradesh and make our presence felt.” Buddhist trails and Tribal tourism being developed On the eight mega events and festivals she added: “We have Flamingo Festival, and we have Gandikota, which is called Grand Canyon of India. And we have Visakha Utsav, it's Vizag Beach festival and along with that yard festival as well. And we have Amravati, where they have literary, music and dance festivals. In Araku Valley there is the Chali Festival. So, all these events are very unique in their own way, and which can attract tourists from all over India, as well as inbound.” On the varied markets she said: “Southeast Asian travellers are more interested in Buddhist trials. So we are trying to promote Buddhists trails. And for European and American markets, I think tribal tourism is the niche point where they are much interested. And also e few countries are interested in handlooms and handicrafts. We had a team from Sri Lankan, and they were interested in only Handlooms. So, we have different markets, catering to different USPs of Andhra Pradesh.” She concluded with: “We want more of influencers and bloggers coming to Andhra Pradesh. Currently, we are just making our presence felt to start with, and from here we are connecting to tour operators and all stakeholders from all over Andhra Pradesh, as well as India and also abroad. We are attending international events as well; next we will be going to WTM London.”
Uttar Pradesh To Position Itself as Global Nerve Centre of Buddhist Tourism
The Giant Buddha Statue in Wat Thai Sarnath Uttar Pradesh Tourism is gearing up to present its Buddhist legacy to the world at the ongoing forty-seventh PATA Travel Mart 2025, from August 26 to August 28 at the Queen Sirikit National Convention Center in Bangkok, Thailand. With its special showcase ‘Embark on Your Bodhi Yatra in Uttar Pradesh’, the state will highlight its unique position as the global nerve centre of Buddhist tourism, blending timeless spiritual heritage with modern infrastructure and global partnerships. The UP pavilion will focus on the six prominent sacred sites of the Buddhist Circuit – Sarnath, Kapilvastu, Sankisa, Kaushambi, Shravasti, and Kushinagar. Through immersive displays, cultural storytelling, and interactive sessions, visitors will be invited to experience the journey of Lord Buddha, while also exploring the local traditions, crafts, and cuisine that bring the circuit alive. Uttar Pradesh will also emphasise its developments, including world-class facilities at Kushinagar International Airport, improved connectivity to Varanasi, and upgraded visitor infrastructure across Buddhist sites, designed to enhance the experience of international travellers. Tourism & Culture Minister, Jaiveer Singh said ahead of the mart: “At PATA Travel Mart, we will present Uttar Pradesh as the world’s foremost destination for Buddhist tourism. Our Buddhist Circuit offers not just spiritual discovery but also cultural and experiential journeys supported by modern facilities. With new airports, better connectivity, and collaborations with global operators, we are ready to position UP as the central hub of Buddhist travel for international visitors.” Principal Secretary, Tourism & Culture, Mukesh Kumar Meshram, added: “The state has undertaken a focused effort to strengthen the Buddhist Circuit with world-class amenities, digital outreach, and sustainable tourism practices. At PATA, we will engage with airlines, destination managers, and investors to create global partnerships that bring more travellers to Uttar Pradesh. Our aim is to make the Bodhi Yatra in UP a seamless, safe, and enriching journey for pilgrims and tourists alike.” Along with its Buddhist showcase, Uttar Pradesh will also introduce international audiences to its wider tourism landscape – from Ayodhya and Mathura-Vrindavan’s living traditions to Kannauj’s perfume heritage and mega cultural events like Dev Deepawali, Mahakumbh, Rangotsav, and Taj Utsav. Over the three days in Bangkok, UP Tourism will hold meetings with global stakeholders to forge new collaborations, co-create itineraries, and strengthen Uttar Pradesh’s visibility as a global tourism hub. The state’s participation is expected to attract widespread interest and reinforce its image as the spiritual heart of India, ready to welcome the world.
The Buddhist Circuit connecting Sanchi to Bodhgaya and Sarnath is being developed
The Madhya Pradesh Tourism Board is developing a Buddhist Circuit to attract Buddhist pilgrims around the globe. The circuit will connect Sanchi and other destinations in the state with Bodhgaya and Sarnath, two major centres of Buddhism of the country. The aim is to inform Buddhist pilgrims visiting these places about the Buddhist heritage destinations in Madhya Pradesh. The Madhya Pradesh Tourism Board is making significant efforts to connect, develop, and promote major sites related to the life values of Gautam Buddha. Principal Secretary Culture and Tourism Department and Managing Director M.P. Tourism Board Shri Sheo Shekhar Shukla said "Destinations associated with Lord Buddha (Buddhist Circuit) are a major center for Buddhist pilgrims from all over the world. There are also some such places on the holy land of Madhya Pradesh, which are adorned with their life values. These places are of great historical, cultural and spiritual importance. Under the Swadesh Darshan scheme, the Madhya Pradesh Tourism Board has spent Rs. 70 crore to develop destinations like Sanchi, Mandsaur, Dhar, Satna, Rewa, Satdhara, Sonari, Murel Khurd, and Gyarsapur. Approach roads, meditation centers, interpretation centers, Buddhist theme parks, tourist facilitation centers, and route facilitation centres have been developed here for the convenience of Buddhist pilgrims and tourists." Efforts are being made to encourage pilgrims and tourists visiting religious centres like Bodhgaya, Sarnath, and Kushinagar to come to Sanchi and other destinations in Madhya Pradesh. Meditation hall and beautification for a serene ambiance The development of Marshall House, foothill, approach roads, the hilltop, light and sound show, tourist facilitation centre in Sanchi, landscaping around Chaitanya Giri Vihar, development and beautification of Kanak Sagar Lake situated at the foot of Sanchi, Buddhist theme park, beautification and development of Square Road Junction, development and beautification of the path from railway station to stupa foothill, meditation kiosk and complex work in Satdhara, Sonari, Murel Khurda and Gyarsapur near Sanchi are included. Efforts to establish Sanchi as a major Buddhist centre Additional Managing Director of Madhya Pradesh Tourism Board, Ms Bidisha Mukherjee said that special efforts are being made to establish Sanchi as a major Buddhist center at the national and international level. Recently, the Madhya Pradesh Tourism Board took the holy relics of Arhant Sariputta and Arhant Mahamoggallan, the disciples of Lord Buddha kept in the Buddhist stupa complex of Sanchi, a UNESCO World Heritage Site, to Bangkok, Thailand and Cambodia Vihar for darshan. A large number of Buddhist followers from different countries of the world came to see the holy relics of Lord Buddha and his disciples and were excited to come to Sanchi. Historical Buddhist circuit Buddhist followers from all over the world entered Madhya Pradesh from Deurkothar (Rewa) via Lumbini, Bodhgaya, Sarnath to Kushinagar. From here, they would reach Sanchi via Barhut Stupa Satna and then Satdhara, Sonari, Andher, and Murelkhurd to Ujjain. From here they would visit all the Dharmnar and then the Bagh Caves and cross the Narmada and Tapti rivers to reach Ajanta and Amaravati and then South India and from there they would depart for Sri Lanka.
Rediscovering Bhutan: New perspectives on the last Buddhist kingdom
Amankora reveals the heart of Bhutan with ever rarer and more awe-inspiring cultural experiences for 2023. Well-suited to those embarking on a once-in-a-lifetime adventure, Amankora continues to tell the story of the Kingdom of Bhutan through unique, culturally enriching experiences across its five intimate lodges. New for 2023, several experiences reveal the very best of the Kingdom’s rugged Himalayan landscapes, discovering the once-forgotten ramparts of its central and western valleys. Built-in 1638 on a cliff at the confluence of two rivers, the defense fortress of Wangdue Dzong has finally been restored. A key experience until 2012, when an accidental flame sustained significant damage, the magnificent Wangdue Dzong is ready to welcome visitors once again to its grounds after a decade of rebuilding and careful restoration. Another piece of history restored; the Trans Bhutan Trail provides Amankora with further opportunity to discover the pristine nature that surrounds. Dating back to the 16th century, the 402-kilometre-long trading and pilgrimage route was abandoned in the 1960s following the construction of Bhutan’s first major roads. After 60 years, the trail has been reestablished, allowing the Bhutanese to walk in the steps of their ancestors, and those staying with Amankora to follow the ancient path with curated daily hikes and multi-day experiences, paired with stays in all the five lodges. Thimphu – Secrets of ancient incense and the arts Situated in the forested Thimphu Valley, home to Bhutan’s capital city, Amankora Thimphu is a 16-suite lodge tucked into the pine-scented woods of the Motithang area. Ideally placed for exploring Thimphu’s museums, traditional shops and numerous cultural sites, it also serves as a quiet retreat, completely removed from the city’s activities. New this year, learn more about the ancient art of incense from artisans at Nado Poi. Using a wide selection of rare, foraged or homegrown herbs, spices and ingredients from across the Himalayas, Nado Poi’s skilled local craftspeople create blends of sacred smoke, highly sought after by monastic bodies and temples all over the world. Using a 350-year-old recipe passed down through generations, Nado Poi also makes exclusive incense sticks and powder blends for the Royal Family of Bhutan. Available to those visiting Thimphu, the exclusive half-day Secrets of Ancient Incense experience takes place at the brand’s local workshop, and includes a selection of raw materials to create, roll and cut the incense, guided by a Nado Poi artisan. Another renowned artist local to Thimphu, Gyempo Wangchuk, hails from the Zurig Chusum Institute, Bhutan's most important art school focusing on 13 traditional arts and crafts. Specialising in painting, Gyempo’s work ranges from temples and sacred scrolls to present-day contemporary art. Exclusively for the new season, private painting sessions with Gyempo Wangchuk can be arranged either at Thimphu lodge or in his studio, where guests can learn traditional Bhutanese painting with a contemporary twist. Paro – Private dining in nature Sheltered within a blue-pine forest of glistening conifers, 24-suite Amankora Paro lies beneath the ruins of the 17th-century Drukyel Dzong (fortress-monastery), a 30-minute drive from Bhutan’s international airport. As with each Amankora lodge, it offers elegant dining and living rooms with panoramic views, an intimate spa, and expansive outdoor areas for relaxing in the sun or beneath the stars. Overlooking snow-capped Jhomolhari, each suite features its own bukhari, a wood-burning stove. Nestled in the foothills, where pilgrims begin their journeys in the shadows of the iconic Tiger’s Nest, Amankora’s new log cabin provides a breathtaking prelude or a cosy finale for hikes up to the legendary monastery. Accessible via a hidden path just moments from the main hiking trail, the quaint cabin is surrounded by a verdant pine forest which opens onto tranquil lawns with sweeping vistas of the cliffside monastery structures. Leave Paro lodge before the break of dawn and experience a sunrise breakfast as the Himalayan Sun slowly illuminates The Tiger’s Nest or opt for a restorative lunch with a refreshing drink and relaxing 30-minute foot massage to soothe tired limbs, followed by a sumptuous lunch in full view of the Tiger’s Nest. For a truly special culinary experience, up to 30 guests can enjoy a Forest & Fortress Lunch or Dinner during their stay at Amankora Paro. Set amidst a pine forest and overlooking the historic Drukgyel Dzong fortress, tables are set in a lush clearing where guests can choose to dine beneath the stars or under a traditional Bhutanese ceremonial tent, lit with stringed lights and flickering lanterns, accompanied by local music. A traditional dance performance or musical troupe can be arranged with Amankora signature cocktails and canapés whilst enjoying dinner prepared by the in-house chef. Adding to its already extensive experience guide, in the year ahead Paro lodge will offer an insight into one the world's rarest teas. Originating from the Camelia Sinensis trees planted by the former King of Bhutan, Thunder Dragon Tea is gifted to the villagers of Samcholing where the tea trees are grown by the community and gently nurtured by mists from the verdant gorge, Himalayan spring water and the valley’s organic, fertile soil. Guests of both Paro and Thimphu lodge are invited to discover the nuances of this unique green brew with Thunder Dragon High Tea, where its delicately aromatic flavour is paired with sweet and savoury treats created by the culinary team. With every sip, guests are transported to the Kingdom's mountains, springs and skies. Punakha - Unveiling gastronomic traditions Amankora Punakha lies east of the dramatic Dochu La Pass and just north of the resplendent Punakha Dzong that dominates the confluence of the Mo Chhu and Po Chhu rivers. Surrounded by rice paddies and fruit plantations, the lodge occupies a traditional Bhutanese farmhouse with twelve guest suites set in an orange orchard near the 30-metre infinity swimming pool. Discovering culture through cuisine is central to the Amankora experience. At Punakha the lodge provides torma making classes, offering an insight into one of the most sacred Buddhist celebration cakes. Made with butter and barley flour, torma cakes are used to adorn altars during traditional Buddhist ceremonies and created primarily by monks as offerings during holy rituals and festivals. Dyed with colourful pigments, shaped by hand, blessed and finally offered in accordance with its specific creation - whether to represent a deity, consumed partially as part of a ritual in a feast, as a healing, medicinal symbol or even as a vessel to obstruct spirits - partake in this unique heritage practiced all over the Buddhist realms of the Himalayas. Classes are to be held during auspicious dates and festivals and hosted by a monk, with private classes available on request. Gangtey – Experience Bhutan’s wild frontiers on horseback Providing a restful base with eight suites, Amankora Gangtey is located in the seldom-visited valley of Phobjikha near the quaint village of Gangtey. From its forested knoll, the lodge boasts panoramic views across the gorge to the regal Gangtey Goemba, a 16th-century monastery, and easy access to the winter habitat of the rare, black-necked crane. A new way to explore Gangtey' s pristine corners and relive the early days of Bhutan's wild frontiers, is on Yuta horseback. A distinct Himalayan breed known for their mild temperament and impeccable sense of balance, begin the expedition from the lodge grounds, passing through scenic traditional farming villages, wooden bridges and charming farmhouses before completing the hour-long loop passing through fields littered with prayer poles gently flowing with the breeze. Bumthang – A naming ceremony in the Choekhor Valley The eastern-most lodge, 16-suite Amankora Bumthang rests adjacent to the First and Second King’s palace, Wangdichholing, in the Choekhor Valley. This region of sloping pine forests, apple orchards and fertile farmland is known for its cottage industries that produce the sought-after Bumthang butter, cheese, honey and a variety of fruit spirits and brandies. New for 2023, guests to Bumthang lodge are invited to be blessed with a new Bhutanese name from Sey Lhakhang, the valley's most important name-giving institution. A once-in-a-lifetime opportunity, names in Bhutan are given by Lamas and Rinpochhes from the temples, and in this special ceremony names can be given to guests through an intimate ceremony with a Lama. Taking place in the private altar room of the monastery, the ceremony begins with a declaration of date of birth before the Lama performs a Buddhist name calculation using a unique method of Buddhist astrology. Following the name presentation, explanation and blessing, guests are invited to light butter lamps for wishes of wellbeing in the weeks and months that follow.
Songtsam supports reprinting of “Murals of Gongga Qude Temple: A Milestone in the History of Tibetan Buddhist Art”
The main hall of Gongga Qude Temple Baima Duoji, Founder & Chairman of Songtsam Group, which includes the award-winning collection of boutique hotels, resorts & tours in the Tibet & Yunnan Provinces of China, announced a joint project with The Palace Museum, Gongga Qude Temple, to reprint an exquisite album called, "Murals of Gongga Qude Temple: A Milestone in the History of Tibetan Buddhist Art." Baima, in making the announcement of the reprinting of this historic album, noted that the urgency of this project was to “make the beauty of these historic murals, vivid carriers of Tibetan Buddhist art and culture, available to more people." Gongga Qude Temple stands quietly, 60 kilometers (approx. 37.2 miles) outside of Lhasa (Tibet). As an important temple of Tibetan Buddhism, this quaint temple is like a museum frozen in time. In 2015, "Murals of Gongga Qude Temple: A Milestone in the History of Tibetan Buddhist Art" was published for the first time. Limited by funds, only a few books were printed, and they were mainly donated to various temples, universities, research institutes and others who were interested in the murals. Restoration of the murals of Gongga Qude Temple The content in this new reprint is based on the digitized results of the murals of Gongga Qude Temple. In fact, Luo Wenhua, Research Librarian of The Palace Museum and Director of the Institute of Tibetan Buddhist Cultural Relics, arranged for some of the murals to be re-photographed and added to this new Album. Baima Duoji noted, "Every Songtsam guest, as they travel from Lhasa Airport to the Songtsam Linka Retreat Lhasa, pass the Gongga Qude Temple, yet few people know that there is an ancient temple on the roadside.” He added, “These murals are a splendid and rare work of art. After nearly 600 years of changes, we can still see the lines and colors left by the masters on this wall today, which is a kind of unspeakable luck.” The Gongga Qude Temple Tour has now become an important part of the Songtsam Lhasa experience, an excellent “starting” point for guests to enter the spiritual world of the locals. “Murals of Gongga Qude Temple: A Milestone in the History of Tibetan Buddhist Art” “In the land where the Songtsam properties are located, there are often treasures that are close at hand but unknown, like Gongga Qude Temple,” explained Baima. “Songtsam hopes that the reprinting of this ancient Album will support Songtsam’s efforts to preserve the culture, so that the beauty of these lands can be known, understood, even appreciated and touched by people from around the world.”
IndiGo to start 12 regional flights on Buddhist circuit
IndiGo will introduce 12 regional flights on the Buddhist circuit, which would include daily non-stop flights between Kolkata, Gaya and Varanasi. Starting 8 August, IndiGo will commence flight operations on Kolkata – Gaya, Kolkata – Patna, Kolkata – Varanasi and Gaya – Varanasi routes along with additional frequency on Kolkata – Varanasi route. Bookings are already open for these routes, with fares starting at INR 1499 (USD 21.4). William Boulter, chief commercial officer, IndiGo said: “As a part of our endeavour to enhance domestic connectivity, our regional (ATR or Regional Transport Airplanes) fleet helps us serve regional operations efficiently. These flights on the Buddhist circuit will not only provide more travel options to customers but also enable people to come closer to Indian history and spirituality.” These flights will also help attract new tourist arrivals from around South East Asia, where IndiGo is adding a number of new routes into Kolkata over the next few months, including services from Vietnam, Hong Kong and China. With the introduction of these flights, IndiGo will continue to provide the flexibility of choice to customers with a consistent on-time, affordable, courteous and hassle-free flying experience, he added.
Have faith, will travel: A trip to Buddhist hotspots in Maharahstra
Maharashtra Tourism Development Corporation (MTDC) is offering its land bank to Buddhist countries for developing Buddhist theme parks and monasteries. Promoting the Buddhist Circuit by conserving the cultural inheritance of Aurangabad, the MTDC, in association with Ministry of Tourism, organised an International Buddhist Conclave in Aurangabad on 24 August 2018 with an aim to enlighten the people on various destinations associated with the Buddhist culture in the state. The idea is to highlight and promote Ajanta and Ellora as a tourist hotspot on the international Buddhist Tourism map. MTDC is working to create new avenues in the state for Buddhist Tourism by strengthening their ties with Buddhist nations around the globe. To propel this mission it is also planning to offer its landbank to Buddhist countries for developing Buddhist theme park and monasteries near the Ajanta Caves, the UNESCO heritage site in Aurangabad. It will tie up with KJ Somaiya Centre for Buddhist Studies to introduce new tour packages to promote Buddhist Tourism in the state. The Ministry of Tourism has selected Ajanta and Ellora, UNESCO heritage sites under the Iconic Destination Project, to offer world-class amenities to the tourists. The Ministry of Tourism is also joining hands with the Ministry of Highways to develop the roads in Aurangabad for better connectivity of the iconic caves with the airport so that it becomes convenient for tourists coming in from other locations in the country. Land of Buddhism Ajanta Caves Maharashtra has rich Buddhist heritage and culture and the MTDC is now encouraging local bodies to build Buddhist Circuits in the state of Maharashtra. Some of the Buddhist Circuits include Stupa in Nalasopara, Global Vipassana Pagoda in Gorai, Mandapeshwar Caves in Borivali, Chaityabhoomi in Dadar, Elephanta Caves and Kanheri Caves in Sanjay Gandhi National Park, Karla and Bhaja Caves in Pune, Pandavleni Caves in Nashik, Deekshabhoomi in Nagpur, along with the UNESCO heritage sites at Ajanta and Ellora in Aurangabad. "The significant locations where Lord Buddha preached" Commenting on the occasion, Jaykumar Rawal, minister of tourism in Maharashtra said: “It's a privilege to be part of the International Buddhist Conclave in Aurangabad which offers an excellent opportunity for us to come together with all Buddhist countries under one roof and discuss mutual prospects and develop new opportunities. "The main aim is to highlight the significant locations where Lord Buddha preached, taught and attained enlightenment or nirvana in the state.” "Help in attracting visitors from other Buddhist nations" Suhas Diwase, managing director, MTDC, added: “Our objective is to widen the potential of Buddhist Tourism across the globe by encouraging tourists from Buddhist nations to experience its rich legacy through Buddhist monuments and centres in the state. "I am certain that this step will prove to be of great interest to the tourists who wish to explore more about Lord Buddha’s journey and self-discovery and help in attracting visitors from other Buddhist nations like Japan, Sri Lanka, Thailand among others.”
Global pilgrimage growth faces setbacks as geopolitical conflicts escalate
Faith-based travel, particularly in the form of pilgrimage to one sacred site or a series thereof, has drawn travellers the world over to pay homage to their gods, to give thanks for blessings received, or to mourn those lost. These may be trips to Mecca in keeping with the Muslim mandate for pilgrimage; a Roman Catholic trip to Marian sites as an act of devotion; or even a trip to the banks of the Ganges in India as a final act of pious farewell. All of these fall under the category of religious tourism, trips that are more for the soul than the senses. Worth an estimated US$190.53 million as of end-2025, the global religious tourism sector is a growth area for the global tourism industry, its surge fuelled primarily by a significant increase in spiritual consumers, growing interest in religious heritage and pilgrimage sites, expansion of religious tourism infrastructure services, government initiatives, as well as promotional campaigns on the part of one religion or another. However, with geopolitical conflict on the rise, particularly in the Middle East and parts of Eastern Europe, the growth of religious tourism as an industry may be encumbered throughout this year. The rising cost of conflict In a report published just last month, The Business Research Company forecast that the religious tourism market is expected to see strong growth throughout the next several years. According to the report: “It will grow to $263.96 billion in 2029 at a compound annual growth rate (CAGR) of 8.5 percent. The growth in the forecast period can be attributed to growing interest in spirituality and wellbeing, growing international travel, rising awareness among consumers about travel destinations, low-cost air travel, increase in population, and rising demand for specialized faith-based travel packages and tours.” Among the notable trends to watch in the field are advancements in transportation infrastructure and connectivity, integration of technology into religious tourism experiences, sustainable tourism practices, product launches, and growth of online booking systems. However, let’s be frank: all these will be for naught in light of the ongoing conflict between Israel and Palestine over Gaza, along with the unresolved conflict between Russia and Ukraine. Armed conflict severely compromises the safety and security of pilgrims and locals alike, thus putting a serious crimp in travel plans as tourism departments, travel agencies, and airlines issue warnings against heading into affected regions. Government budgets struggle to keep up with growing numbers of pilgrims One of the most prominent religious pilgrimages globally is the annual Hajj, the once in a lifetime trip mandated for all adult Muslims. As a mandatory act of faith, the Hajj is usually held within the sacred month of Dhul Hijjah, the twelfth and final month of the Islamic lunar calendar, and is observed with fervent prayer, sacrifice, and deep spiritual reflection. Given the cost of the Hajj which easily runs to US$9,000 for an ordinary person, many Muslims struggle to save to make the journey at least once in their lives. As a result, the cost of the journey and the subsequent devotional activities are sometimes shouldered by philanthropic organisations like ikhlas.com, the pilgrimage arm of Capital A, or even by governments in Muslim-dominant countries. Throughout the past decade, however, budgetary constraints and other issues have made several governments in South Asia, North Africa, and the Middle East withdraw their support for pilgrims or impose measures like a lottery system that limits the number of eligible pilgrims per year. Among the nations that have stopped subsidising trips for pilgrims are: Egypt As of 6th January, the Egyptian government has ended the provision of government-funded pilgrimage slots for impoverished citizens.Owing to budgetary constraints since 2020, the government has shifted to an electronic lottery system to ensure transparency, and those selected by the system are required to pay for the trip through authorised centres; India The largest nation in South Asia ended Hajj subsidies in 2018, the context behind which involved accusations that the subsidy was being used to woo Muslim voters throughout the country, as well as those regarding pandering to ethnic minorities. For nearly eight years now, funds that would have originally been set aside for the Hajj are being used to fund educational initiatives for women and girls; and Nigeria A budgetary deficit amplified by religious discord also prompted Nigeria to declare the end of Hajj subsidies in October 2024 and the matter was ratified in February 2025 when reduced fares were announced for pilgrims flying out of the country. Meanwhile, while not exactly subsidising pilgrims’ trips to Mecca, Pakistan and Bangladesh have long operated Hajj initiatives which enable individuals to pay for the cost of the pilgrimage in installments, often interest-free to be less of a financial burden. While not exactly a free ride, these initiatives give citizens a fair shot at being able to perform the Hajj on their own terms. Not out of the woods yet: health remains a concern even post-COVID Budgetary issues aside, the matter of public health is another thing being taken into consideration with regard to religious tourism. Too often, pilgrimages, even ones held locally, entails the presence of massive crowds in a relatively small space, opening up a significant potential for contagion to occur. Asian and European churches, especially those frequented for Roman Catholic and Eastern Rite devotions, have resorted to the simple act of social distancing; however, this can be a challenge to implement during key points in the church calendar like Easter and Christmas or the feast days of particularly revered saints. Masking, of course, is the course of prudence for many people who need to navigate through throngs; but even this is challenged, particularly by hard-core anti-vaccine advocates from various parts of the world. To combat this, some governments have recommended medical screening in their home countries for those making their way over for a pilgrimage. Saudi Arabia, in particular, issued an advisory for mandatory health screening and vaccination for pilgrims prior to their trips, along with a list of those whose conditions may prevent them from fully experiencing key rites; these include the elderly, those with chronic health conditions, and those currently undergoing or who have recently completed a course of chemotherapy. Among Catholics, while vaccinations are not strictly required, pilgrims are requested to avail of travel insurance prior to their trip as surety in the event of sudden illness or accidents requiring extensive medical attention. For pilgrims of any denomination, however, note that the World Health Organisation offers specific guidelines for safeguarding their health before, during, and after their spiritual sojourn. Potential alternatives, digital and otherwise In the nearly three years of the pandemic, various faiths saw the rise of virtual pilgrimages wherein the faithful could log on to official websites for key religious venues such as Lourdes, Fatima, and Guadalupe, enabling them to take part in devotions despite the inability to travel in person. The concept of virtual pilgrimages goes beyond Catholicism, as there are options available for Buddhists and Hindus, some of which are offered through online platforms like Temple 360. Even now in the post-pandemic age, virtual pilgrimages serve as devotional aids for worshippers, enabling them to explore their spirituality without leaving the comfort of their homes and, in the case of the infirm and elderly, without needing to compromise their health. It could be that, with advancements in experiential technologies, virtual and augmented reality could help house-bound devotees experience a location for themselves. At the same time, VR and AR could also have the following benefits: Reduce the potential for contagion in pilgrimage sites as these could significantly decrease the number of people within them; Significantly diminish each location’s carbon footprint as less tourist traffic will mean less greenhouse gas emissions, littering, and even cleaner water; and Mitigate the adverse effects of overtourism as less tourists mean a reduction in any strain on local resources, significantly less frequent traffic jams, and preserve the sanctity of sacred sites. Countries that are home to large religious denominations may also consider the concept of domestic tourism in the context of pilgrimage, especially if there are locations specific to a devotion or patron. Such examples could include: The Philippines The predominantly Roman Catholic Asian nation offers pilgrimage routes to churches hailed as heritage sites during the holy days of Lent leading up to Easter. Religious festivals such as those for the Black Nazarene and the Infant Jesus in January lead people to Quiapo in Manila, as well as other locations in the capital and the provinces of Cebu, Iloilo, and Leyte; while May brings Marian devotion to the fore in the cities of Manaoag, Pangasinan and Antipolo, Rizal; Japan While Shinto is essentially a global minority, this endemic religion offers pilgrimages to three key sites: the twin towns of Yoshino and Omine, Koya-san, and Kumano Sanzen. Hailed among the world’s great sacred sites under the UNESCO World Heritage Convention, these sites celebrate Shinto doctrine’s focus on respecting nature, something that is intertwined with another major religion in the country: Zen Buddhism; and Vietnam The ecumenical nature of Vietnamese society can be seen in the various faiths practised depending on which part of the country you may find yourself in, as Buddhism, Christianity, Confucianism, and Hinduism all made their mark on the people. But it is the syncretic religion known as Cao Dai that piques the curiosity of both the local faithful and foreign visitors, drawing both to its Holy See in Tay Ninh, northwest of Ho Chi Minh City. As we are but at the beginning of the year, it remains to be seen how the fate of religious tourism globally will play out. However, one thing is for sure: not even the specter of conflict, contagion, and financial constraint can stop the devout from expressing their faith through travel.
The iconic La Résidence Phou Vao reopens
La Résidence Phou Vao recently reopened to the public following an extensive transformation. Perched atop tranquil Phou Vao Hill, the reimagined sanctuary offers sweeping views of Luang Prabang's UNESCO-listed temples and sacred mountains, paired with refined comforts that reflect its history as the official guest house for state visitors and dignitaries. That said, La Résidence Phou Vao remains the only property overlooking Luang Prabang's iconic temples and sacred mountains. Set atop the Hill of Kites, it offers panoramic views and profound tranquillity a short walk from the UNESCO-listed old town. Its au courant redesign ensures that this iconic hotel endures as a sanctuary of style and soul, connecting guests to the essence of this remarkable destination. Culturally authentic Following acquisition from Belmond by HMD Asia, operators of the acclaimed Shinta Mani Hotels, the property underwent an extensive refresh to ensure cultural authenticity led by brand and heritage architect Sanya Souvanna Phouma, a direct descendant of the Lao royal family. The identity, uniforms and visual language now unite Lao heritage with French art de vivre. Uniforms move away from overt traditional silhouettes to reveal subtle, hand-finished French embroidery. Even airport transfers echo this duality: arrivals are accompanied by classic Ramayana orchestra recordings once played for royal processions, while departures are set to French gypsy jazz. As the architect puts it: “We wanted to create a sanctuary that remains true to this unique blend of Lao heritage and French art de vivre while offering contemporary comfort and refinement. Every detail has been carefully considered to provide an atmosphere of quiet elegance and cultural depth.” Brilliant by design The new design by Bloom Architects brings more light, flow and ease to every space. Guest rooms have been reconfigured to open sightlines and invite natural light, drawing the eye to the gardens and sacred mountains so the landscape becomes part of the interior; likewise, a layered lighting scheme creates a calm, elevated ambience throughout the day. Accessibility has also been thoughtfully integrated, with upgraded pathways, bathrooms and room transitions. New connecting-suite options provide flexibility for families and friends travelling together, while the suites now extend onto expanded private terraces with generous seating and curated maxi bars, offering true outdoor living rooms for private meals, sunset drinks and quiet reflection. Throughout the 37 suites, brighter timber tones, green accents and bespoke craftsmanship introduce greater clarity and warmth. New bathrooms feature terrazzo bathtubs, separate walk-in showers and spacious dressing areas. Advanced sleeping and lighting systems, alongside discreet in-room technology, heighten comfort while preserving serenity. East meets West Art and storytelling at the property illuminate both its Lao heritage and the era of French exploration of the region. Pieces inspired by local craftsmanship, historical cartography and archival illustrations from 19th-century explorers Henri Mouhot, Auguste Pavie, and Doudart de Lagrée appear alongside works by celebrated Lao artist Tiao Nith, whose embroideries are featured in museums in Paris and New York. The arrival experience has been redesigned for greater ease and impact: a more open reception frames direct views of Phou Si Pagoda and flows to a new bar, the social heart between reception and restaurant, and to a new boutique curating local treasures. At the far end, the new La Brasserie de la Résidence offers dining with an open kitchen and panoramic vistas of the pagoda and mountains in what is arguably Luang Prabang's most scenic destination dining spot. The menu celebrates French brasserie classics alongside an authentic Lao tasting experience that showcases the region's vibrant culinary heritage. Guest experiences highlight the spirituality of Luang Prabang as the confluence of the Nam Khan and Mekong rivers, inviting guests to slow down and embrace a Buddhist sense of presence and letting go. These include heritage walks in the old town, sunrise breakfasts at the waterfall or sunset drinks on the hotel's own private cruise boat. Coming up… Looking ahead to 2026, further plans include a new wellness centre, a Presidential Suite and state-of-the-art meeting facilities, reinforcing La Résidence Phou Vao's position as Luang Prabang's address of choice. According to HMD Asia executive director Anthony Lark: “Our goal is to redefine the guest experience in Luang Prabang. This transformation is just the beginning.” Indeed, the revitalised hotel is keen to share its expansive vision to make La Résidence Phou Vao the ultimate destination for travellers seeking authenticity, elegance and comfort with the rest of the world.
Arunachal Pradesh unveils new tourism campaign
Arunachal Pradesh Tourism has launched its latest campaign, 'Take a New Turn in Arunachal', to position the state as India's ultimate frontier for discovery and cultural immersion. Announced by the Minister of Tourism, Pasang Dorjee Sona, in New Delhi, the initiative seeks to attract tourists by showcasing the state's rich cultural narratives and experiential travel opportunities. The campaign is anchored in Arunachal Pradesh's refreshed brand identity, "Beyond Myths and Mountains", and invites travellers to explore beyond the scenic landscapes to uncover the stories and human experiences in destinations like Tawang, Ziro, Anini, Namsai, Dong, and Mechukha. "Arunachal is a region as old as history, with rising mountain peaks, colourful vegetation, Buddhist heritage, snow-capped landscapes, diverse tribal culture, and breathtaking biodiversity," said Sona. The state has seen a significant increase in tourism, with over 1 million visitors annually in 2023 and 2024, driven by strategic branding and improved connectivity. The new tourism policy focuses on enhancing road and air connectivity, visitor amenities, and accommodation capacity by 50%. It also promotes diverse tourism segments, including farm, spiritual, adventure, eco, tribal, and border tourism. The campaign features films and visuals capturing authentic local interactions, aiming to project Arunachal Pradesh as a top destination nationally and globally. The Tourism Department is also partnering with travel platforms and tour operators to expand its reach and improve traveller experiences. ```
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