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Dubai focuses on MICE at IBTM World 2025

Dubai Business Events (DBE), the city’s official convention bureau and part of the Dubai Department of Economy and Tourism, has concluded its successful participation at IBTM World 2025 in Barcelona, further reinforcing Dubai’s position as one of the world’s most dynamic business events destinations. The city’s presence highlighted its strong global rankings, expanding pipeline and alignment with the Dubai Economic Agenda, D33. DBE participated alongside a delegation of 32 industry partners, representing hotels, venues, DMCs, planners and major entities including Emirates, Expo City Dubai, Coca Cola Arena and Dubai World Trade Centre. Together, they showcased Dubai’s collaborative, business-ready ecosystem for hosting major global gatherings. This year’s IBTM theme, ‘People. Power. Potential.’, aligned with Dubai’s commitment to fostering meaningful connections, advancing knowledge exchange and empowering global collaboration. DBE’s participation at IBTM followed its presence at other strategic industry events in 2025, including EPEX, IMEX Las Vegas, the ICCA Middle East Summit in Bahrain and the ICCA Congress in Porto. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “IBTM World 2025 provided an excellent platform to engage with international partners and reaffirm Dubai’s growing influence on the global stage. The strong interest we saw at the show, supported by our leading international rankings and the results achieved this year, underlines the world’s confidence in Dubai as a destination that consistently delivers meaningful and high-impact business events.” Dubai’s international recognition has continued to grow in 2025. According to the International Congress and Convention Association (ICCA), Dubai remained #1 globally for highest attendee numbers per association meeting, and #1 in the Middle East and Africa for number of association meetings hosted. Cvent also named Dubai the #1 meetings destination in the region, reaffirming the emirate’s strength in delivering high-impact events and supporting international associations in deepening their global reach. Dubai’s H1 2025 results demonstrated sustained momentum. DBE secured 249 successful bids, a 29% year-on-year increase, for events taking place through 2029. These conferences and congresses are expected to attract over 127,000 delegates, a 35% rise year-on-year, supported by an improved 64% conversion rate and the continued growth of the Al Safeer Congress Ambassador Programme, now comprising more than 370 ambassadors. The strength of Dubai’s MICE sector reflects the city’s broader tourism performance. Dubai International Airport (DXB), the world’s busiest international airport for the 11th consecutive year in 2024, welcomed 70.1 million passengers in the first nine months of 2025, up 2.1% year-on-year. The emirate also received 13.95 million international overnight visitors during the same period, a 5% year-on-year increase, underscoring the synergy between leisure and business travel. Looking ahead, Dubai is bolstering its readiness for future business events growth through the expansion of the Dubai Exhibition Centre at Expo City Dubai and ongoing city-wide infrastructure and airport development. These enhancements will further strengthen the emirate’s ability to host large-scale, global events.

Unlocking a $1.5 Trillion MICE Industry with AI Innovation

Speaking at the TDM Global Summit Singapore 2025, Navodit Srivastava, hospitality cloud leader, Asia Pacific for Cvent stated that: " The MICE industry is heading towards a trillion dollar economy globally, and it's growing at eight to 10% growth rate on an annual basis. That means, in next three to five years, we're going to be 1.3 to $1.5 trillion industry." "76% of planners are Gen Z or Millennials. These generations expect digital-first, speed, and transparency. They prefer self-service, conversational interfaces, and instant answers. AI aligns perfectly with their expectations. If we don’t adapt to them, we lose relevance. Why does AI matter in hospitality right now? On the same he added, "Because for the first time in decades, we’re seeing a transformation that cuts across every department, every process, and every guest interaction. AI isn’t just another technology trend — it’s the new foundation for how hospitality will operate, grow, and compete. According to the 2025 Skift Research report, 76% of hotel executives believe AI is fundamentally changing our industry, and 79% already report positive business impact from AI adoption across multiple functions. That’s not future-looking — that’s happening today." "You think about marketing. They want it for better prospecting, better leads. You talk about sales. You want to connect to more relevant planners or booking into your markets and not booking into you talk about operations. We want automation every aspect of our business. AI is that connecting here, and it is getting smarter and smarter as we feed AI with content and data." Future ready, AI assisted Events and MICE "Planner describes the event, AI will build it, system auto-sources venues, compares, negotiates. Execution tools handle rooming, diagrams, BEOs. AI gives insights, predicts success, personalises service. All of this leaves humans to focus on relationships and strategy — not admin." "Our industry is constantly changing, facing new challenges, And that’s where AI shines -- helping us adapt in real time to an ever-shifting market. Not in the future – right now! It IS the most effective way to stay competitive and to keep winning business. So how do we thrive in that kind of environment? The leaders who win are the ones who adapt, who innovate, and who never lose sight of the fundamentals." concludes Srivastava

CBISN partners with Taiba to launch ‘China MICE Summit 2026’ in Riyadh

Photo: MOU signing between Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments, and Marcus Lee, CEO of China Travel Online China Travel Online (CBISN) and Taiba Investments signed a Memorandum of Understanding (MOU) during WTM London to launch the China MICE Summit (CMS) in Riyadh in 2026, marking the first dedicated China-focused MICE B2B event in the Middle East. The initiative aims to link top-tier Chinese MICE decision-makers with tourism and hospitality suppliers from Saudi Arabia and the wider Middle East—supporting the Kingdom’s Vision 2030 ambitions to strengthen its global business events presence. China remains the world’s largest business travel market. According to the Global Business Travel Association (GBTA), the country’s business travel spending reached US$372.5 billion in 2024, representing 25% of global expenditure. “Chinese MICE and corporate travel segments deliver higher yields and long-term strategic value, but remain among the most challenging markets to access,” said Marcus Lee, CEO of China Travel Online and producer of CMS. “Bringing the China MICE Summit to Saudi Arabia establishes a professional, curated event for building sustainable partnerships.” Taiba Investments, one of Saudi Arabia’s leading hospitality groups, will serve as the summit’s strategic industry partner. Following its acquisition of Dur Hospitality, Taiba now manages over 40 hotels and 8,000 keys, including international brands such as Marriott, Hilton, and IHG, alongside prominent homegrown brands—reinforcing its strong positioning in the Kingdom’s expanding MICE landscape. Photo: Group photo featuring management teams of Taiba Investments and China Travel Online In contrast to larger mass-market trade events, CMS adopts a more focused approach. The 2026 edition in Riyadh will welcome 50+ carefully vetted Chinese MICE buyers, selected through strict criteria that include proven experience in delivering MICE events, contract confirmations, and professional references. This targeted model prioritizes quality over quantity, ensuring that tourism suppliers engage with decision-makers capable of generating substantial business. China Travel Online brings deep global experience to the initiative. Since 2002, the organisation has held events in 54 countries across six continents, creating more than 2,800 buyer connections and 3,500 partnerships for suppliers worldwide. The launch of CMS Saudi Arabia marks the company’s latest expansion into the Middle East, underscoring the region’s rising importance as a competitive and fast-growing MICE destination.

Plan your dream wedding or MICE occasions at Coral Court in Wynn Al Marjan Island

Wynn Al Marjan Island will be home to Coral Court, an elegant Events & Celebrations Center created to host every occasion — from intimate gatherings and opulent weddings to large-scale social and corporate events. Situated at the heart of the resort, Coral Court will be home to a 2,633-square-meter column-free Grand Ballroom, dedicated bride and groom salons, private prayer rooms for men and women, six versatile meeting rooms, and a 1,390-square-meter event lawn overlooking the Arabian Gulf. Paired with Wynn’s hallmark attention to detail and world-class service, Coral Court is set to ensure every celebration, regardless of size, scale, or style, is flawlessly realized. Grand Ballroom Anchoring the 7,708-square-meter venue, the Grand Ballroom is framed by Roman-style windows with sweeping views across the marina. Designed for versatility, it can transform from glittering weddings to corporate galas with ease. Bride and groom salons, together with prayer rooms, add layers of comfort, discretion, and cultural consideration. "When designing Coral Court, our first instinct was restraint," said Todd-Avery Lenahan, President and Chief Creative Officer of Wynn Design and Development. "We selected a neutral, sun-washed palette that acts as a blank canvas, allowing each celebration to set its own stage. Whether a wedding layered with color, a conference with strong brand identity, or a gala that transforms the room entirely, the design ensures the space never competes with the story our guests want to tell." Coral Court will also offer six meeting rooms, ranging from 168 to 507 square meters, each named after a master artist. Four of these - Bourdelle, Calder, Miró and Klimt - can be divided to create additional configurations, while two are designed for private gatherings. Each integrates advanced audiovisual systems, high-speed connectivity, and wireless capability, supported by Wynn’s certified technicians and Event Production Services team. Just as every element of the setting is meticulously designed, so too is the culinary experience. At Coral Court, a dedicated banquet team of more than 90 chefs and service staff will orchestrate gatherings of every scale with precision and artistry. Specialists in Indian, Arabic, Chinese, and Western cuisines will ensure authenticity and depth, supported by teams of experts who bring cultural nuance to every dish. Menus will reinterpret traditional recipes with modern refinement, premium ingredients, and elevated techniques, creating dining experiences that reflect Wynn’s signature standard of excellence and ensure every celebration is as unforgettable as its surroundings. 1,390-square-meter Event Lawn Beyond the ballroom, terraces and the 1,390-square-meter Event Lawn will extend gatherings into the open air, with panoramic sea and shoreline views. An exclusive valet arrival sequence will also ensure direct, discreet access for guests. For large-scale productions, the resort’s 900-capacity theatre, with seating for 450 guests, will offer a versatile venue for product launches, private concerts, or plenary sessions, complete with advanced staging, sound, and lighting. “We are seeing exceptional demand for large-scale events, and Wynn Al Marjan Island’s Coral Court gives us the ability to meet that with purpose-built facilities,” said David Loiseau, Vice President of Sales. “From the logistics of moving large groups to the discreet arrivals of VIP guests, every detail has been considered to give organizers confidence that nothing is overlooked.” Wynn Al Marjan Island has introduced Coral Court in response to Ras Al Khaimah’s rapid emergence as one of the region’s most sought-after destinations for MICE, weddings, and milestone events. Less than 50 miles from Dubai International Airport and with seamless access via Ras Al Khaimah International Airport, the emirate offers effortless global connectivity. Combined with Wynn’s hallmark attention to detail, Coral Court will provide international delegates and organizers with the confidence that every occasion can be delivered with ease, elegance, and scale. Set across more than 60 hectares, Wynn Al Marjan Island will feature 1,217 resort rooms and 297 Enclave suites, plus two Royal Apartments, four Garden Townhomes, and 10 Marina Estates. Guests will discover 24 international dining, lounges and club venues; the region’s most opulent spa and beauty destination; a skylit shopping parterre with the world’s most venerable international luxury brands; Coral Court, the bespoke celebrations and events venue; The Showroom, a new theater experience; 12 pools; a 420-meter white-sand beach; and a deep-water marina designed to welcome superyachts from around the globe. Wynn Al Marjan Island’s construction is progressing on schedule, with topping-out of the 300-meter iconic spire in November 2025 and an early spring 2027 opening.

InterContinental Halong Bay Resort Unveils Premier MICE Facilities

InterContinental Halong Bay Resort, now open in the exclusive Ha Long Marina Urban Area, has unveiled its purpose-built event spaces, equipped with advanced audio-visual systems and powered by interactive meetings technology. Serving as a central hub, the Meetings Centre offers omnidirectional microphones, a Logitech video-conference camera, four expansive LCD screens, and customisable LED lighting, designed to support more immersive events. As the Asia-Pacific MICE industry accelerates—valued at USD 212.83 billion in 2025 and projected to reach USD 328.97 billion by 2030, with an annual growth rate of 9.10%—Vietnam has emerged as one of the region’s most compelling destinations for business events. The country’s MICE sector is forecast to grow to USD 7.28 billion by 2025 and to USD 9.76 billion by 2030, driven by government investment, improved infrastructure, and increasing global connectivity. Set against the dramatic backdrop of Ha Long Bay, a UNESCO World Heritage Site renowned for its natural beauty, InterContinental Halong Bay Resort is designed to meet the growing demand for MICE and corporate travel in the region. The resort offers a comprehensive range of venues, accommodating everything from international conferences to intimate board meetings, complemented by a tailored programme of immersive cultural experiences. “Vietnam is rapidly emerging as a leading MICE destination, supported by enhanced connectivity, expanding international flight networks and streamlined e‑visa procedures making it easier for global organisations to plan and deliver events,” said Jesper Bach Larsen, General Manager, InterContinental Halong Bay Resort. “Our dedicated venues and flexible spaces allow planners to deliver seamless meetings and at the gateway to Ha Long City, we offer culturally rich, immersive experiences that redefine what luxury incentives and corporate travel can truly mean.” The resort’s approach to incentives focuses on authenticity and immersion. Tailored excursions offer delegates rare access to local life in Ha Long Bay—whether sailing through limestone karsts on a private cruise, visiting floating fishing villages such as Vung Vieng and Cua Van, or taking behind-the-scenes tours at the Ha Long Pearl Farm. These experiences allow delegates and incentive travellers to connect with the culture and people of the region, reflecting the broader shift towards purpose-led business travel. Event spaces at InterContinental Halong Bay Resort include the Tonkin Grand Ballroom, a pillarless, state-of-the-art space accommodating up to 1,050 guests theatre-style, 810 for receptions, or 680 for banquets. The Cat Ba Ballroom, located on the 6th floor, is framed by floor-to-ceiling windows that fill the space with natural light and can accommodate up to 252 guests theatre-style or 160 for banquets. A range of smaller spaces including the Cong Tay Room, Ngoc Vung Room, Chairman’s Boardroom and a VIP Lounge offer flexible layouts for board meetings, breakout sessions or private dining. For outdoor events, the resort features a landscaped garden for up to 380 guests and a panoramic terrace accommodating up to 390, both offering distinctive al fresco settings. As part of IHG’s Meetings for Good initiative, InterContinental Halong Bay Resort supports planners in delivering more sustainable event experiences through responsible practices embedded across the property. A digital-first approach helps reduce waste, with collateral replacing printed materials and digital signage used for wayfinding, eliminating the need for paper or foam boards. Single-use plastics are avoided wherever possible, with filtered water offered in pitchers, bottled glassware, or at refill stations throughout the meeting spaces. Energy consumption is minimised through reduced HVAC (heating, ventilation, and air conditioning) and lighting policies during set-up, tear-down, event breaks, and overnight downtime. The resort also provides reusable service ware to reduce reliance on disposables. Together, these initiatives reflect the resort’s commitment to shaping the future of responsible travel—aligned with IHG’s True Hospitality for Good purpose and the UN Sustainable Development Goals. Alongside its meeting spaces, InterContinental Halong Bay Resort blends productivity and wellbeing, ensuring that guests can transition effortlessly between work and relaxation. Facilities and services include 174 guestrooms and suites, many with panoramic bay views, 60 residences and 41 private villas for extended stays, digital nomads and long-stay executives or incentive groups. A bespoke wellness programme offers jet-lag recovery and stress relief therapies in collaboration with Margaret Dabbs London and Sodashi at the signature Hidden Lagoon Spa, as well as complimentary access to Timeshifter, a circadian science app that helps international travellers optimise their energy and overcome jet lag. Resort amenities include three outdoor pools, the family-friendly Planet Trekkers kids’ club, The Game Room which features a cinema, and beach activities such as volleyball and archery, as well as six eclectic dining venues that take guests on a culinary journey of regional and international flavours. InterContinental Halong Bay Resort is conveniently located just two hours from Hanoi’s Noi Bai International Airport, offering purpose-built facilities for meetings and events set against the dramatic natural beauty of UNESCO-listed Ha Long Bay, with tailored incentives and bleisure opportunities for corporate travellers.

Moscow will welcome MICE industry leaders at Meet Global MICE Congress 2025

Moscow is set to become the epicenter of the global MICE industry as it hosts the Meet Global MICE Congress 2025 on December 17-18, 2025, at the World Trade Center. For the third consecutive year, this significant event will bring together experts, top-notch speakers, MICE planners from Russia, BRICS and Global Sounth Countries to network, collaborate, exchange ideas and discuss the latest trends. The Congress programm is meticulously designed, featuring over 15 dedicated business sessions, with the main theme ‘Unity through Open Diversity: New Opportunities for Global Growth’. On Day One focus will be on enhancing cooperation between government entities and business, exploring intergovernmental projects that can drive the MICE industry forward. Sessions on Day Two will cover a wide array of topics, including global trends, analytics, destination marketing, incentive travel, business strategies, and the latest in cutting-edge technologies. For those looking to stay ahead of industry trends and broaden their professional horizons, attendance at this congress is highly recommended. The Meet Global MICE Congress 2025 serves as a distinctive platform for strengthening brand positioning and engaging with the high quailfied professional audience from diverse regions, including India, China, Southeast Asia, Africa, Latin America, the CIS, and, of course, Russia. With over 3200 pre-scheduled appointments taking place in the expo zone, attendees will have the chance to meet exhibitors who will represent the best MICE destinations from around the globe. The Congress helps to generate valuable business leads for the upcoming year and build new successful partnerships. The Meet Global MICE 2025 congress is a key event for everyone involved in the MICE industry. With its focus on collaboration, innovation, and growth, this congress will not only foster professional development but also contribute to the overall development of the MICE sector globally. Participants can expect to leave with new ideas, valuable connections, and a renewed sense of purpose in their professional endeavors. The Congress builds on the success of last year’s BRICS Edition, which attracted over 1,300 trade visitors from 17 countries, including Brazil, India, and China. With the MICE industry named a priority in Moscow’s tourism strategy, the city aims to grow the number of business travelers from 5 million today to 8 million by 2030. Overall, the capital expects to welcome 52 million tourists annually by 2030, of which 15 percent (around 8 million) will account for business travel. In 2024 alone, tourism revenues contributed 235 billion rubles to the city budget, a figure projected to reach 500 billion rubles by 2030, further driving urban development and infrastructure upgrades.

ONYX Hospitality Group casts spotlights on MICE properties at ITB Asia

Southeast Asian hospitality management company ONYX Hospitality Group confirmed that it will be among those showcasing at ITB Asia 2025, Asia’s leading travel trade show. The event takes place from the 15th to 17th October at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. This year, ONYX will showcase its expanding portfolio of MICE-focused properties, reinforcing its vision to be the best medium-sized hospitality management company in Southeast Asia. The event will highlight versatile venues designed to meet the diverse needs of corporate clients, event planners, and incentive organisers. From intimate retreats to large-scale conferences, each property is equipped with state-of-the-art facilities and supported by dedicated event teams to ensure smooth, memorable experiences. A spectacular showcase At the core of ONYX’s offering are its Amari MICE-ready properties, capable of hosting events from 20 to over 1,000 participants. Equipped with advanced AV technology, flexible seating, high-speed internet, and tailored catering, these venues ensure every event is executed efficiently while leaving a lasting impression, complemented by the warm hospitality and commitment to excellence the Amari brand is known for. Amari Bangkok: located in the heart of the city, boasts the expansive Watergate Ballroom, capable of accommodating up to 1,200 guests. This versatile venue is perfect for large-scale conferences, exhibitions, gala dinners, and even vehicle launches, with the added convenience of direct vehicle access into the ballroom. The space is equipped with state-of-the-art AV technology, flexible seating arrangements, and customisable catering options, ensuring that every event is executed flawlessly. Amari Don Muang Airport Bangkok: Offering unparalleled convenience, this property provides direct walkway access to Don Muang International Airport, making it an excellent choice for events requiring easy airport connectivity. The Don Muang Ballroom can host up to 800 guests, with additional meeting rooms catering to various group sizes. Amari Pattaya: Located along Thailand’s eastern seaboard, Amari Pattaya features the Grand Ballroom, accommodating up to 600 guests, along with Ballroom I and Ballroom II, each hosting up to 250 guests. These spaces are complemented by Prego Event, a 407 sqm venue perfect for corporate retreats and social gatherings. Amari Vientiane: Opened in 2025, Amari Vientiane introduces modern MICE facilities to the Laotian capital. The grand ballroom accommodates up to 600 guests, supported by three versatile meeting rooms and a VIP room, all equipped with modern audiovisual technology. Amari Colombo: In Sri Lanka's bustling commercial hub, Amari Colombo offers a 160 sqm ballroom holding up to 250 guests, with additional flexible meeting rooms accommodating 70 to 150 attendees. This venue is ideal for both business functions and intimate celebrations. Amari SPICE Penang: Strategically positioned next to one of Malaysia’s premier convention centres, Amari SPICE Penang features a 266 sqm pillarless event hall, complemented by five meeting rooms and expansive outdoor spaces, catering to a variety of event formats. Amari Kuala Lumpur: This eco-certified hotel offers a total event space of 552 sqm, with seven versatile function rooms accommodating up to 200 guests. Its commitment to sustainability adds value to corporate events seeking eco-friendly venues. Amari Johor Bahru: Located in the heart of Johor Bahru, this property offers a versatile range of event spaces, including the spacious Lido & Rex function room, which can accommodate up to 400 guests, ideal for conferences, meetings, and social gatherings. Three of ONYX’s Amari properties in Thailand, namely Amari Phuket, Amari Don Muang Airport Bangkok, and Amari Buriram, all recently announced renovation programmes, which will also be showcased at ITB Asia 2025. These upgrades will further strengthen their offering for both business and leisure travellers, with enhanced facilities and elevated experiences. Beyond the flagship Beyond Amari, ONYX will also spotlight the dynamic OZO brand, including OZO North Pattaya, a vibrant beachfront hotel offering flexible event spaces, modern AV technology, and facilities designed for incentive groups, team-building programmes, and leisure-focused gatherings. Moreover, ONYX’s portfolio features Oriental Residence Bangkok, which provides a refined, elegant setting for exclusive events, featuring versatile function rooms and the newly introduced Prestige room category, ideal for high-end meetings, intimate celebrations, and bespoke corporate experiences. In addition, ONYX is preparing to introduce the ONYX Rewards Bookers & Planners programme, designed to enable corporate clients, bookers, and event planners to enjoy loyalty benefits, turning every booking into an opportunity for lasting recognition.

Los Cabos: The Strategic Choice for Top-Tier MICE Experiences

Los Cabos, the one-of-a-kind destination where the desert, mountains, and sea converge, invites meeting and incentive planners to discover why it stands as a premier choice for world-class events. Arriving at IMEX Americas 2025, the Los Cabos Tourism Board highlights its unique blend of luxurious amenities, logistical accessibility, and robust MICE (Meetings, Incentives, Conferences, and Exhibitions) ecosystem that consistently delivers exceptional value and memorable experiences. In 2024, Los Cabos demonstrated its compelling appeal, ranking among the top 5 preferred international destinations for events from the U.S. and Canada, and earning the #1 aspirational destination title in Mexico. "Los Cabos offers a strategic advantage for planners seeking more than just a venue; we provide a comprehensive ecosystem where luxury meets purpose," says Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. "Our 2024 performance, which had more than 8,200 meetings and nearly 5,800 incentive programs, clearly illustrates our capacity to host high-caliber events that yield significant returns. With substantial new luxury infrastructure on the horizon, we are continuously enhancing our ability to deliver unparalleled experiences that resonate deeply with attendees and achieve organizational goals." In 2025 alone, Los Cabos has hosted a number of well-known industry meetings, including the 2025 WMF (World, Meeting and Forums) Luxury Edition Event with the Meetings Today LIVE! Corporate/Incentive event on the horizon this month. Destination partners are eager to host events, partnering seamlessly with companies as an extension of their teams. At the Los Cabos booth, visitors will be treated to an authentic taste of the destination's vibrant culture and creativity. A local DJ will set the tone with curated sounds, while a mixologist from Los Cabos will craft unique signature cocktails that showcase the region's flavors. In addition, special presentations will highlight the destination's distinctive offerings, giving planners an immersive experience that reflects the sophistication, authenticity, and energy of Los Cabos. Why Los Cabos is the Strategic Choice for MICE: Los Cabos' proven track record and unique attributes make it an ideal destination for planners, offering: Ease of Accessibility: With over 600 weekly direct flights to Los Cabos globally and over 330 weekly direct flights departing from 32 U.S. cities, traveling to the destination is hassle free for event attendees. Exceptional Engagement & Longer Stays: In 2024, Los Cabos hosted 8,244 meetings and 5,795 incentive programs, attracting 283,848 attendees. Notably, participants in Los Cabos meetings enjoyed an average stay of 6.7 nights, significantly longer than regular tourists (6.1 nights), indicating a deeper immersion and higher satisfaction with the destination's offerings. Unforgettable, Engaging Experiences: Beyond the luxurious resorts, Los Cabos excels in offering authentic, community-driven rural tourism experiences. This blend of luxury and purpose creates lasting memories and strengthens team bonds. Tangible Returns & Reputation Enhancement: The impact extends beyond the event itself. In 2024, 92% of events were reported to drive better service practices, 89% increased the destination's attractiveness for future events, and a remarkable 88% of participants expressed their intention to return as tourists. Significant Economic & Community Impact: The MICE industry accounted for 10.7% of the state's total tourism activity, with 42.8% of economic spillover benefiting complementary services beyond traditional tourism. Los Cabos continues to invest in its future, with a projected $900 million in new luxury hotel infrastructure over the next three years. The latest offerings will further enhance the destination's capacity and versatility for hosting a wide range of high-profile events. This includes highly anticipated openings such as: Park Hyatt Los Cabos – Opening Q4 2025 (197 rooms) Amanvari – Opening Q2 2026 (22 rooms) St. Regis Los Cabos at Quivira – Opening 2026 (124 rooms) Experience the Los Cabos Advantage at IMEX Americas 2025 Meeting and event planners are invited to discover how Los Cabos consistently delivers unparalleled MICE experiences that achieve strategic objectives and inspire attendees. Visit the Los Cabos Tourism Board at IMEX, Booth #D2617, and connect with a variety of Los Cabos partners — including hotels, venues, and service providers — who will be showcasing the destination's diverse offerings throughout the event.

TAT x TCEB’s ‘Thailand Power Up’ campaign, to attract MICE

Thailand's MICE market is gearing up for a major boost as the TAT x TCEB 'Thailand Power Up' campaign offers new support and incentives for long-haul and short-haul meeting and incentive travel organisers between October 2025 and July 2026. Aligned with the overarching collaboration, TCEB and TAT will co-host inVOYAGE Global 2026 and a series of international roadshows, further promoting incentive travel market, strengthening Thai MICE ecosystem and positioning Thailand as a premier MICE destination. The campaign and joint initiatives between Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, led by Dr. Supawan Teerarat, the President and the Tourism Authority of Thailand (TAT), led by Thapanee Kiatphaibool, the Governor, were discussed and agreed following their joint press conference welcoming Amway Leadership Seminar – Bangkok of Amway China who will bring over 10,000 Chinese delegates to the seminar in the Thai capital between March and April 2026. TAT collaborates with TCEB TAT x TCEB ‘Thailand Power Up’ aims to attract premium meeting and incentive groups to Thailand. By combining their strengths, the partnership aims to boost economic growth in the MICE sector, enhance Thailand's competitive edge, and create new opportunities to welcome high-quality international travellers. This collaboration aligns with the nation's strategic goals for a creative economy and sustainable development, reflecting a unified commitment to delivering successful business outcomes and memorable experiences for visitors. Dr Supawan Teerarat, President of TCEB, said: "Collaboration with TAT is one key strategy for TCEB in engaging related bodies within the travel industry to strengthen Thailand's MICE ecosystem and to enable offerings for maximisation. We aim to ensure the success of events in Thailand with measurable Return on Investment (ROI) and Return on Experience (ROX), delivering tangible business outcomes as well as exceptional participant experiences. This powerful partnership not only supports events but also shapes a sustainable and globally competitive MICE ecosystem for Thailand, backed by world-class infrastructure and services, while fostering business and investment connections and opportunities and boosting the national economy." To qualify for support under the campaign, events must host a minimum of 100 participants from long-haul markets, including Europe, Africa, North America, South America and Oceania, or 200 participants from short-haul markets, which include Asia, with at least a four-night stay in Thailand. Eligible venues must be properly registered under Thai law and/or meet the Thailand MICE Venue Standard (TMVS). Requests for support must be coordinated and submitted at least 30 days prior to the scheduled event. Support is offered in two forms - financial assistance and non-financial assistance. The non-financial one includes souvenirs from local communities, MICE Premium Lane Service for arrivals at airport, coordination with government agencies, Thailand-related information, performances, and Thai-style hospitality. This comprehensive assistance is designed to enhance the attendee experience and showcase Thailand's unique offerings. InVOYAGE Global 2026 As part of the collaboration, TCEB and TAT are co-hosting inVOYAGE Global 2026, a series of luxury incentive travel and events networking gatherings originating from the UK, along with joint marketing through roadshows in key and potential markets. The initiative is designed to strengthen Thailand's presence in the global luxury MICE sector by connecting international event planners, corporate incentive buyers, destination specialists, luxury hotels, and experience providers with Thailand's unique offerings. InVOYAGE Global 2026 will take place from 17 to 20 April 2026 at The Peninsula Bangkok, bringing together 200 to 300 senior MICE professionals, with 80% from the UK, EU and North America and 20% from APAC, the Middle East and Latin America, mainly senior decision-makers. The programme includes a welcome reception, networking opportunities, prescheduled one-to-one meetings, educational sessions, immersive local experiences, and networking activities. By participating, Thailand will strengthen its position in the luxury incentive market, connect with selective international buyers, showcase distinctive local offerings, and create sustainable business opportunities that benefit the wider MICE and tourism ecosystem. International roadshows TCEB and TAT will also collaborate in 2026 to host a series of MICE roadshows across strategic international markets. Planned roadshows include China, Taiwan, Korea, Germany, UK, CIS and Kazakhstan. The events will connect top international buyers with Thai MICE operators. These initiatives are designed to create high-value business opportunities, strengthen Thailand's MICE network, and position the country as a premier destination committed to the success of international events. "The joint effort between TCEB and TAT is a powerful move to strategically attract premium MICE groups. This collaboration will significantly elevate the marketing and branding of Thailand on the global stage, ultimately leading to greater credibility in bidding for events and winning the trust of international visitors and event organisers. We expect that the collaboration will attract around 65,000 travellers and generate approximately 4.29 billion baht or 132 million USD in revenue." said TCEB President.

Global MICE trends in 2025: sustainability comes to the fore

Having covered several major MICE events over the past several months, we at Travel Daily Media have kept a close eye on the way the industry has been evolving of late. Indeed, 2025 may not yet be over, but we have already taken note of a number of trends that are actively shaping the sector, the way it works, and the impact it has on global markets. Of these, we believe that five particularly stand out and may be the ones dictating where the MICE sector goes in the long run. Sustainability lies at the heart of every event In a recent piece we did following the Asian MICE Forum, we pointed out how sustainability helped shape the event experience for participants even as it considerably reduced the event’s carbon footprint. Indeed, events worldwide are being designed with environmentally friendly operations in mind. As such, organisers really ought to look into more eco-friendly waste reduction methods, more sustainable catering options, a reduction in or even a total end to the use of paper, as well as staging events in eco-conscious locations. It’s all about personalisation Rather than a “One size fits all” approach to organising events, MICE professionals are actually analysing data gleaned from previous conferences or exhibitions and using the information to tailor offerings to the specific needs of participants. Artificial intelligence and big data have had their part to play in this, seeing how the algorithms reveal patterns for participant behaviour, the appeal of specific topics, as well as the amenities offered at venues. It is to be hoped that the use of such technologies will lead to the creation of personalised programmes that will make events more engaging for all concerned. Hybrid events are here to stay One good thing that came out of the pandemic was the way people could participate in events anywhere in the world without leaving the safety of their homes. Today, the hybrid approach has enabled those physically unable to come to events to be in on the action via platforms like Zoom or even livestreaming on practically any social media channel. In relation to the second point above, it also significantly reduces the carbon footprint of an event thanks to a decrease in emissions from any form of mechanised transport. Livestreaming events also enable organisers to reach a much wider and larger audience than they can usually gather on site. Get your tech on We’ve seen this at MITE in Macau, ITB China in Shanghai, and ITE HCMC in Vietnam: tech has its part to play in MICE. By this, we aren’t just talking about robotics which are being used as support solutions for event organisers in terms of ferrying materials from one end of a hall to the other or even serving as directional devices to guide lost guests. We have seen the use of artificial intelligence (AI)-powered translation at numerous events throughout the region from plenary sessions to more intimate meetings. Likewise, several venues have also begun to use augmented and virtual reality (AR / VR) technologies to give participants a preview of popular venues or to participate in interactive presentations to deepen their understanding of relevant concepts. Technology is certainly a great way to ensure that participants are kept engaged and focused on any event. Wake up and stay well It is, alas, very easy for participants to get bored at an event, especially if it’s a forum that involves marathon panel discussions. A number of event organisers and even individual moderators or hosts have gotten around this by introducing random activities into the discussion: participants need to stand up to vote on polls, or they need to form groups and huddle outside of the primary venue; practically any option to get people to move and wake up. Likewise, we’ve also seen a number of events that have carbon dioxide and step count monitors to ensure that the working environment within the venue remains within healthy parameters. Also, we’ve noted that some event organisers are veering away from the anything goes buffets of yesteryears and moving towards tasty, nutritionally balanced, and properly portioned meals at their functions.

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ITE Hong Kong 2026 – The 40th International Travel Expo co-locating with the 21st MICE Travel Expo

ITE Hong Kong 2026 – The 40th International Travel Expo co-locating with the 21st MICE Travel Expo Great Shopping

Singapore MICE Forum 2025

Established in 2011 by SACEOS, the Singapore MICE Forum (SMF) is a premier annual business platform for the MICE community, bringing

MICE Show Asia 2022: 19-21 October, Marina Bay Sands Singapore

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What is ITB India ITB India is an annual 3-day business-to-business trade show and convention curated to connect you to the

ITB Asia 2025, Singapore

ITB Asia, Asia’s Leading Travel Trade Show,is an annually held B2B trade show and convention for the travel industry; it is designed to be the

IT&CMA and CTW APAC 2025 – Bangkok, Thailand

IT&CMA and CTW APAC continues to solidify its position as the leading global platform for the MICE and Corporate Travel industries, offering the most extensive exhibition showcase of Asia-Pacific’s MICE and Corporate suppliers.

IT&CM China and CTW China 2025

Since 2007, as The Leading International MICE Event in China, IT&CM China is co-located with CTW China – China’s Leading Corporate Travel Management Conference. Together, the events deliver a unique proposition as China’s Only Doublebill Event In MICE and Corporate Travel.

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