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Katerina Giannouka “delighted” with Country Inns & Suites re-branding
Country Inns & Suites By Carlson has announced it has changed its name to Country Inn & Suites by Radisson. This strategic name change will allow the brand and the individual hotels to leverage the global recognition and strength of the Radisson brand. Country Inn & Suites by Radisson is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza and Park Inn by Radisson. The consumer-facing changes will be made in stages throughout the first half of 2018. Changes will include a new visual identity, updated logo and refreshed marketing and hotel collateral. “We are delighted that our Country Inn & Suites brand will be taking on a new name to leverage on the strength of the Radisson brand, drive awareness and increase marketing efficiency” said Katerina Giannouka (main picture), president of Asia Pacific at the Carlson Rezidor Hotel Group. “Our Country Inn & Suites hotels deliver modern country warmth, and heartfelt experiences, through inviting design, products and services, and creating memorable moments for our guests.” “Country Inn & Suites is a market leader in the mid-scale segment in India. Identification with our core brand Radisson will lend further strength to its brand identity and appeal to investors and promoters in the promising, fast growing mid-scale segment”, added Raj Rana, chief executive officer for South Asia at the Carlson Rezidor Hotel Group.
Wyndham joins the collection with Trademark
Wyndham's Tryp Fortitude Valley Hotel, Brisbane Wyndham has become the latest global hotel group to launch a "collection" - a group of properties that retain their independent identity whilst harnessing the support and benefits of a large chain. The company's new Trademark Hotel Collection is designed for "upper-midscale and above" hotels. At launch, the brand’s pipeline includes more than 50 hotels, including existing properties and new-builds in "top urban markets around the world". The collection becomes Wyndham’s 19th hotel brand. It will be positioned alongside the company's modern lifestyle brands, such as Tryp by Wyndham and the newly-acquired Dazzler and Esplendor. "The Trademark Hotel Collection is the next step in our mission to flip the script on existing expectations and champion all hoteliers by offering them an independent choice outside of the current luxury and upscale options available," said Lisa Checchio, Wyndham’s vice president of brand marketing and insights. The majority of the world's major hotel groups have launched a high-end soft-brand in recent years, such as Marriott's Autograph Collection, Hilton's Curio Collection, AccorHotels' MGallery, Carlson Rezidor's Quorvus Collection and Hyatt's Unbound Collection. But these are almost exclusively targeted at the top-end of the market; even Best Western's BW Premier Collection is classed as an upscale brand. Wyndham's Trademark Hotel Collection breaks the mould by targeting the upper-midscale sector. "The explosion of soft brands in the last several years has been focused on luxury and upscale hoteliers - with demand still growing at a rate of nearly 20% - leaving a market void for independent hoteliers in the upper-midscale segment," said Chip Ohlsson, Wyndham’s chief development officer. "Wyndham is the only hotel company positioned to champion upper-midscale-and-above independent hoteliers so they can compete in an ever-changing distribution environment with brand-backed support and guest recognition and loyalty." Trademark will allow hotel owners to access the company's global support network, including sales, revenue management, training, marketing and distribution. Member hotels will also participate in the company's loyalty programme, Wyndham Rewards.
Where to Stay: New hotels in India, the US, Sri Lanka and more
Jetwing Colombo Seven Jetwing Colombo Seven Location: Ward Place, in the centre of Sri Lanka's capital city Grade: Upscale Keys: 70 plus 28 serviced apartments Facilities: Rooftop restaurant, bar, pool and fitness centre, all overlooking the city Meeting space: Conference facilities for up to 200 delegates They say: "Jetwing Colombo Seven promises unparalleled personalized breathing space… with luxury amenities set in modern ambience with a touch of elegance and efficiency" We say: Sri Lankan hotel group’s first urban property is elevated by the use of its rooftop space. The restaurant and bar are likely to be popular among locals and visitors Opening: Already open Hotel Phillips Kansas City, Curio Collection by Hilton Hotel Phillips Kansas City Location: Recently renovated 1930s building in downtown Kansas City, once the tallest building in the city Grade: Upper-upscale Keys: 216 Facilities: Restaurant, "underground tavern" for live music, coffee bar, fitness area, business centre Meeting space: Eight meeting rooms including a ballroom They say: "With its art deco charm, exquisite dining choices and idyllic history, Hotel Phillips is exactly what Curio guests are seeking" We say: Landmark downtown hotel revived by Hilton. Original room count of 400 reduced to just 216 Opening: Already open The Pearl of Africa Hotel Kampala Quorvus Collection will debut in Uganda Location: At the top of Nakasero Hill, in the centre of Uganda's capital city Grade: Luxury Keys: 296 Facilities: Restaurants, sports bar, spa, three swimming pools, kids' club, retail outlets, tennis, squash and volleyball courts Meeting space: 740m² ballroom, nine meeting rooms, two boardrooms They say: "The Pearl of Africa hotel... will reflect the local culture to its guests and the magnificence of the country" We say: Carlson Rezidor’s second Quorvus Collection hotel in Africa will focus on business and event travel, while its steakhouse could become a popular dining spot in the city Opening: Q2 2017 The Zephyr – MBD Steigenberger Hotel & Apartments Steigenberger has formed a joint venture in India Location: Bengaluru's business suburb of Whitefield Grade: Luxury Keys: 178, plus 123 serviced apartments Facilities: Multiple F&B outlets, executive lounge, bar, a large spa, beauty salon, swimming pool, tennis court Meeting space: 2,200m² of conference and banqueting space They say: "Aimed at redefining luxury at Bengaluru, Zephyr is the pioneering mixed-use development entailing [a] luxury hotel and luxury serviced apartments" We say: With famous designers and architects employed on the project, Steigenberger's first Indian hotel could be an impressive addition Opening: 2020
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