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YouTube UK’s travel ads leaderboard
These are the ranking of YouTube UK’s Travel Ads Leaderboard, which will be updated throughout the travel peak season. Please see the ranking, current as of 18 February 2025, below. Jet2.com - reached 34.1.M views TUI UK - 10.5 M views Discover Ireland - reached 9.4M On the Beach Holidays reached 9.1M easyJet - reached 6.8M Commenting on the leaderboard, Anna Sawbridge, Director of Travel at Google said: “Every month, 46m adults in the UK tune in to watch their favourite content on YouTube, cementing the platform’s value for creators, brands and audiences in need of inspiration. “So it’s no surprise to see some of the biggest travel players across the UK and Ireland capture consumer attention with the immense reach that YouTube and Google’s AI provides. “With a combined 70 million views by the top 5 YouTube travel ads - whether they hint at winter sun, pay homage to heritage, suggest the luxury of an airport lounge, highlight price offers or just remind us why we love them - these results clearly demonstrate that when consumers seek travel inspiration, they turn to YouTube. “We know that consumers are still searching for holidays and travel beyond January, with February and March attracting almost the same number of Google searches as January signalling sustained purchase intent. The travel industry must not miss the moment to land their brand in front of travellers in this important period! “For travel advertisers keen to have their day in the sun - make sure you keep the lights on throughout Q1 by meeting their customers where they are, leveraging AI to drive their specific goals and using YouTube, the number one source for consumers for inspiration.
AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData
Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns use compelling imagery and digital technology to highlight quick, cost-effective travel, reveals the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “AirAsia’s campaigns highlight diverse flight options, discounts, and customer-focused solutions like flight tracking and refunds. The ads focus on enhancing the end-to-end travel experience, from convenient booking through the ‘AirAsia MOVE’ app to ensuring punctual flights and easy access to refunds, and faster travel through ‘Fast Pass" services. This approach resonates with travelers seeking both affordability and reliability. Additionally, region-specific campaigns incorporate local cultural elements, boosting appeal and consumer engagement by aligning with local values.” Below are the key focus areas of AirAsia’s advertisements, revealed by GlobalData’s Global Ads Platform: Affordable and accessible travel: AirAsia offers discounts like "25% Off Flights" and targeted promotions for budget-conscious travelers. The airline maintains low-cost travel options while maintaining service quality for a wide range of customers Effortless digital experience: The AirAsia MOVE app streamlines booking, provides exclusive discounts, and enables real-time flight tracking. Instructional ads guide users through refund processes and digital services, enhancing control, convenience, and overall user satisfaction. Streamlined travel and customer Care: AirAsia enhances the passenger journey with "FAST PASS" priority services, transparent flight management, and solutions to common travel disruptions. These initiatives reinforce trust, improve efficiency, and elevate the overall customer experience. Cultural and festive appeal: AirAsia integrates cultural themes and holiday celebrations, incorporating Christmas, New Year imagery, and Indian cultural representation. These campaigns create emotional resonance, encouraging travel during festive seasons and strengthening brand engagement. Captivating destinations and experiences: Through immersive visual storytelling, AirAsia highlights scenic landscapes, city skylines, and cultural landmarks such as Kaohsiung. By showcasing vibrant experiences, the airline inspires travelers to explore diverse and enriching destinations. Kishor concludes: “As travel demand surges, AirAsia’s ability to balance cost-efficiency with personalized, tech-driven services will be crucial in sustaining customer loyalty and market leadership.”
Qatar Airways YouTube ads showcase innovation, strategic partnerships, and enhanced passenger experiences: GlobalData
Qatar Airways’ YouTube advertising campaigns for the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger experiences. The airline leverages major global events, sports sponsorships and cutting-edge inflight technology to engage diverse audiences. By emphasizing seamless connectivity, luxury offerings, and exclusive partnerships, the campaigns appeal to sports enthusiasts, high-end travellers, and those seeking convenience. This approach reflects Qatar Airways' commitment to elevating the travel experience and expanding its global presence, according to the Global Ads Platform of GlobalData, a leading data and analytics company. Sagar Kishor, Ads Analyst at GlobalData, comments: “Qatar Airways' advertising campaign highlights its strategy of leveraging partnerships with prominent events like Formula 1 and the UEFA Champions League, while also showcasing innovations such as Starlink Wi-Fi and ORYX ONE. The ads emphasized the airline’s focus on enhancing both in-flight and on-ground experiences, aiming to enhance global connectivity and cultural engagement. By showcasing diverse destinations and highlighting the potential for unique travel experiences, the campaign aims to inspire and appeal to those seeking meaningful adventures and a comprehensive journey." Below are the key focus areas of Qatar Airways’ advertisements, revealed by GlobalData’s Global Ads Platform: Technological innovation: Qatar Airways consistently showcases its adoption of new technologies, including Starlink-powered Wi-Fi, which is described as offering "the fastest Wi-Fi in the sky." The airline also highlights advancements in aircraft design and passenger comfort, such as the Qsuite 2.0, aiming to provide a seamless and connected travel experience. Strategic partnerships: The airline's collaborations with prominent sporting events and organizations, such as Formula 1, the UEFA Champions League, and FIFA, are prominently featured. These partnerships are used to associate Qatar Airways with excitement, global reach, and high performance, increasing overall brand visibility. In-flight entertainment: The airline emphasizes its exclusive entertainment offerings, such as the "Pit Stop" series on ORYX ONE, showcasing high-quality in-flight content that enhances the overall passenger experience. This approach highlights Qatar Airways' commitment to providing a comprehensive and enjoyable travel journey. Human connection and personalization: The "Cabin Crew Essentials" and "Star in Your Own Adventure" advertisements focus on relatable stories and individual experiences. This approach fosters a sense of connection with the audience, positioning Qatar Airways as an enabler of personal journeys and meaningful moments. Destination promotion and global reach: Qatar Airways' ads highlight its global reach with seamless connections to over 170 destinations, showcasing cultural landmarks from Texas, Italy, and Qatar. This positions the airline as a gateway to enriching travel experiences, promoting tourism, cultural exploration, and major events.
Top 10 picture-perfect destinations according to TikTok, Instagram and YouTube
New research reveals the world’s most picture-perfect destinations reaching over 28 billion TikTok views and 150 million Instagram posts. The study by money.co.uk analysed the world’s most popular travel destinations on the number of Instagram posts, TikTok views and annual searches for YouTube vlogs to reveal the world’s most picture-perfect places. Rank Destination, Country Instagram Posts TikTok Views YouTube Searches Picture-Perfect Score /10 1 London, UK 155.6m 28.0bn 156,000 9.83 2 Dubai, United Arab Emirates 117.7m 65.8bn 144,000 9.77 3 Paris, France 135.0m 24.8bn 156,000 9.74 4 New York City, USA 138.8m 47.2bn 73,200 9.66 5 Bali, Indonesia 69.2m 12.2bn 276,000 9.52 6 Los Angeles, USA 78.7m 14.4bn 73,200 9.35 7 Barcelona, Spain 66.0m 36.6bn 67,200 9.32 8 Istanbul, Turkey 123.3m 28.4bn 40,800 9.31 9 Miami, USA 84.2m 18.2bn 57,600 9.23 10 Tokyo, Japan 59.1m 7.4bn 144,000 9.15 The most popular destination on all three social media platforms combined is the capital of the UK, London - one of the most visited cities in the world. London is the most Instagrammed city in the world, with more than 150 million posts on Instagram mentioning the city, as well as more than 28 billion views on TikTok and 150,000+ searches for vlogs on YouTube. Not too far behind in second place is Dubai, of the UAE. Dubai is another hugely popular destination, especially on TikTok, whereby the city receives more views than any other. Today Dubai is a luxurious tourist destination with ultramodern hotels and architecture and a lively nightlife scene. Another city that has proved to be a huge hit on social media is Paris, the capital of France. Whether it’s the iconic landmarks such as the Eiffel Tower, or just capturing street scenes of the cafes that line its leafy boulevards, many people have taken to socials to share their trips to the City of Love. The most popular destination amongst YouTube vloggers is Bali, with over a quarter of a million annual searches.
YouTuber faked a broken ankle to scam airline for free flight upgrade
Jamie Zhu. Photo from Jamie Zhu YouTube channel A YouTuber/influencer faked an injury to get upgraded to business class on a long-haul flight for free. Australian vlogger Jamie Zhu, who has 1.1 million followers on Instagram, documented how he scammed Cathay Pacific to snag a business class for free. The video opens with Zhu entering a drugstore in the airport after he checked-in in his flight in Sydney. He requested for a “moon boot” or a leg brace intended for patients recovering from broken ankles. Wearing the brace and faking a limp, he headed to the gates. Zhu was set to fly on economy class. He flagged down a flight attendant requesting for an alternative seat because his boot could not fit in limited legroom. Striving for great customer care, Cathay Pacific allowed Zhu to move to an empty seat in business class. "Oh my god, guys, it actually worked," he said after the move then he swiftly removed the boot and put his feet up. He enjoyed lavish perks and services in the business class, including all the food and drink. As Zhu disembarked the plane — without the boot and walking normally — he said he had a relaxing flight. Zhu gained flak from his antic. Some people think that the whole video is fake saying that the passenger beside him in the business class is his father. This led to suspicions that he originally has a business class ticket. Zhu is not the first influencer to hack an airline. NYC native Justin Ross Lee has gone viral for his travel hacks. He spent some of his days on airport lounges even on the days when he is not flying to enjoy the services with a refundable first-class ticket. He gets seat upgrades by feigning a nut allergy by claiming there is a “nut residue on the seat”. https://www.youtube.com/watch?v=JZIZy-_txBw&t=17s
Ayushmann Khurrana stars in Agoda’s AI Vacation Planner in India
Digital travel platform, Agoda, has unveiled a one-of-a-kind AI Vacation Planner for Indian travellers as part of its latest marketing stunt. The travel planner, which will be available for a limited time only on a special campaign website, is built with Google’s AI technology and experiments with a new way of visual travel planning. Bollywood star and Agoda brand ambassador, Ayushmann Khurrana, features in this AI-powered marketing stunt and takes on the new role of charismatic "Chief Wellness Officer," Vacaywala. The campaign is slated to run for a limited time only, with the AI Travel Planner being accessible via AgodaVacationPlanner.com until 30 June. In the videos generated by the AI Travel Planner, Ayushmann Khurrana provides stress-free and budget-friendly travel solutions. Taking on the new role of Mr. Vacaywala, the Bollywood star presents hyper-personalized itineraries and even addresses travelers by their first name. Ayushmann Khurrana shared, “Travel is all about discovery and inspiration. Agoda’s use of AI to create personalized recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure. And the best part is that we take away the stress of putting together an itinerary, because we do it for you! It’s amazing to see AI bring such creativity to life and I’m proud to be part of this innovation.” Agoda’s AI Travel Planner was created in collaboration with Google. The combination of Google Gemini and Imagen, with Agoda’s global inventory, delivers customized destination and itinerary suggestions based on travelers’ personal needs and desires. This means Indian travelers can get a tailor made itinerary in a matter of seconds and receive additional discounts in the process, without having to go through the over 5 million holiday properties, 130,000 flight routes, and 300,000 activities that are available on Agoda’s platform. Gaurav Malik, Country Director India, Sri Lanka, and Nepal at Agoda, shared, "Imagine travel planning that's as exciting and smooth as the journey itself. That's what we've achieved by blending Google's advanced AI models with Ayushmann Khurrana's dynamic Mr. Vacaywala. On the campaign website AgodaVacationPlanner.com, we've redefined the travel planning experience to be both personal and inspiring, and we're absolutely thrilled to make this available to Indian travelers this month!" How it works: The AI Travel Planner leverages the advanced natural language understanding capabilities of Gemini to understand traveler preferences and intent, and draws upon Agoda’s extensive inventory of destinations, attractions, restaurants, accommodations, activities, transportation options and more to generate detailed itineraries and personalized recommendations. Imagen brings this all to life by turning the itinerary into a beautifully presented, interactive, and visually rich travel itinerary. Mr. Vacaywala summarizes and narrates the day-to-day itinerary with text-to-speech AI. Agoda travelers can get their dream itineraries within seconds and easily download and share them with travel companions. “At Google, we believe in empowering visionaries to transform industries. Our collaboration with Agoda is a perfect example, as we collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalized, vividly inspiring journeys for every traveler, powered by advanced AI,” said Pulkit Lambah, Industry Head for Travel, Google Asia Pacific. The campaign aims to reach multiple travel-type personas in a precise way using Google AI infused YouTube and Google Ad platforms, delivering a highly relevant and visually compelling experience. In addition to Google, Agoda partnered with creative agency, Kulfi Collective, and AI studio, TrueFan, to bring the campaign to life. The Agoda Vacation Planner is available for Indian travelers via AgodaVacationPlanner.com. Agoda will run campaigns on YouTube and Meta to promote the platform.
90% of Singaporeans intend to travel later in the year: Allianz Partners
Representative Image The Allianz Partners Travel Index, which surveyed over 500 Singaporean adults regarding travel plans and holiday aspirations, reveals that more than nine in 10 (90%) Singaporeans plan to travel in the year ahead. While travel is high on the agenda for most, cost-of-living is also having an impact on spending, with 73% of those not travelling citing cost as their main barrier. Rest, relaxation and peace of mind are the priority for Singaporeans, with 74% planning holidays focused on resorts and wellness, followed by enjoying cultural experiences (50%) and to have an adventure (43%). This is in line with regional findings with 65% of APAC respondents travelling to rest and relax, 50% to enjoy cultural experiences, and 40% for adventure. Destination wise, most Singaporeans are planning to travel within Asia (52%) and Oceania (19%), followed by UK and Europe (9%), North America or Canada (4%), and South America or Middle-East and North Africa (2%). Singaporeans budget lesser for travelling, behind Australia, New Zealand, Mainland China and Hong Kong SAR Most Singaporean travellers are planning to spend between $1.2k to above $3k per trip in the coming year. The research suggests that the affordability, adventure on offer and geographical proximity is helping make Asia the go-to destination for many. 30% more travellers with lower travel budget ($1.1k and below) are likely to pick Asia as a travel destination than those with a higher budget (over $3k). Almost twice as many travellers in the 50+ age group than in the 18-29 age group will spend more than $3k on their holidays indicating this generation are prioritising their discretionary spend towards travel. On average, compared to other markets in APAC, Singaporeans budget lesser for travelling, behind Australia, New Zealand, Mainland China and Hong Kong SAR. India budgets the least for travel, followed by Japan. Buying travel insurance is important Alongside rest and relaxation, Singaporeans are prioritising being prepared for unforeseen events. Almost all Singaporean and APAC respondents say they will purchase travel insurance (87% vs 86%), citing top concerns such as personal safety (59% vs 48%), falling sick (56% vs 40%), being scammed, robbed or pickpocketed (55% vs 40%), flight cancellations and delays (55% vs 42%), and extreme weather events (46% vs 40%). For Singaporeans, the main reasons for buying travel insurance are to cover such unforeseen events (73%), for security or peace of mind (68%) and to cover the cost of the trip (24%). For APAC travellers, the number one reason to purchase travel insurance is for peace-of-mind (65%), followed by readiness for the unexpected (59%). When it comes to purchasing, Singaporean travellers will purchase insurance directly from an insurance provider (55%), followed by a travel website (17%), or through a travel provider like airline, hotel or tour operator (9%). The research also found that there are direct correlations between travel budgets, and likelihood of purchasing insurance, with those spending more than $3k on their travel almost 24% more likely to purchase travel insurance than those budgeting $1,100 and less. Word of mouth and social media are incredibly influential for Singaporeans According to the Allianz Partners Travel Index, word of mouth and social media are incredibly influential for Singaporeans when selecting their holiday destinations. More than half of all Singaporeans (67%), whether planning to travel or not, stated that they are inspired by recommendations from family and friends when it comes to travel locations. Similarly, majority of APAC travellers rely on recommendations from family and friends, but there is more reliance on social media among Chinese and Hong Kongers. Those who intend to travel also cite social media as a key source of inspiration when selecting their destination, with YouTube (69%) being the main source, followed by Instagram (56%) and Facebook (53%). Commenting on the survey, Vinay Surana, Managing Director of Asia Pacific, Middle East and Africa at Allianz Partners, said: “While cost-of-living is front of mind for many Singaporeans, travel intentions remain high for many, especially for rest and relaxation. With the peak mid-year holidays approaching, we expect that travel demand will remain high across age groups and will continue throughout the rest of the year. The research also tells us that concerns over personal safety is leading to a more conscientious approach from travellers and they are willing to spend a little extra for peace of mind. The travel industry is unpredictable and evolving, with potential tensions ranging from bad weather events and flight delays to incidents such as lost luggage or falling ill on holiday, making it more important than ever to be prepared for unforeseen events. We would like to see all travellers, regardless of their travel budget, make travel insurance an essential purchase because we know that when the unexpected happens overseas, it can be costly. Having this extra layer of protection will provide a peace of mind, making travel a stress and worry-free experience”.
Klook: Philippine travellers hankering to go to Taiwan, Thailand, and Vietnam
Klook Philippines presented the results of its 2025 Travel Pulse Study which looked into the different travel behaviours and preferences of Filipinos over the past year today, 29th April. Study results show a particular shift with regard to dream destinations, as Taiwan, Thailand, and Vietnam came away as the top three choices for this year. This year’s study specifically highlighted the likes and preferences of the younger generations, namely Millennials and Gen Z. General manager Michello Ho said: “Overall, we’ve seen Filipinos take more chances on travelling in 2024 and definitely aren’t slowing down in 2025. It’s even reached the extent that Millennials and Gen Zs perceive it to be a therapeutic tool. From being considered a love language last year, to being a form of therapy today, it goes to show that travel continues to evolve in different ways to serve each individual's unique definition of joy.” Today’s event also featured the launch of an official partnership between Klook Philippines and Hospitality Innovators, Inc. (HII) which stemmed from the results of the study. Relevant findings The survey found that 98.5 percent of Filipino respondents have plans to travel domestically as well as nearby locations in the next year, while more than half shared that they plan to travel internationally. Klook also noted that, aside from the usual international hotspots like Japan, South Korea and Singapore; Vietnam, Taiwan, and Thailand were emerging in popularity amongst Filipinos. With regard to travel habits, it was noted that planning in advance remains a fundamental part of the Filipino travel experience, as 39 percent of travellers booked their flights and accommodations up to three months ahead of the trip. Interestingly, only 27 percent of respondents booked their experience in-destination. Once at their destination, 63 percent of Filipinos shared that they try out adventurous tours, digital detox, wellness, and meditation retreats, and are aligned with the spirit of trying out new things. On the other hand, 57 percent take on hidden gem adventures, while 54 percent try out workshops and classes that pique their interest. The top consideration Filipinos made when booking their travels revolved around vacationing during times when weather conditions were optimal. Scheduling around work and school vacations were ranked of equal importance, scoring 29.9 percent, followed by the affordability of the travel options available to them. How social media comes into play Social media plays a significant role in travel inspiration as 89 percent of Filipinos choose to visit a destination because it was popular on social media. This was evident to the platform following a 157 percent increase in revenue for Vietnam tourism services and products made on Klook after Klook Kreators started posting about their travels to Vietnam. On the topic of Klook’s community of Kreators, the program is set to continue making an impact as Kreator-generated sales have increased by 20 percent in Q1 2025 versus Q4 2024. Quick content such as photos and short-form videos are considered the go-to travel guides for Pinoys followed by long-form videos and in-depth blog posts that dive deeper into destination. Ho explained: “Based on our study, social media has definitely made an impact on the way Filipinos plan their travels, and the motivations that create their itineraries. It’s become a means of digitalization that drives a more intense desire to travel and explore what’s out there.” While TikTok is only the third most popular application among respondents, the study shows that compared to the regional average, Filipinos are more than two times more likely to engage with TikTok for travel inspiration. The rankings haven’t changed much as Facebook remains to lead the list (84%), followed by Youtube (73%), and Instagram places last (63%).
SHR Holds 2025 Annual General Meeting of Shareholders, Approves Dividend Payment of THB 0.03 per Share and Advances 2025 Strategy
S Hotels and Resorts Public Company Limited (SET: SHR), a leading international hotel and resort management company under Singha Estate Public Company Limited (SET: S), led by Mr Apisak Tantivorawong, Chairman of the Board of Directors; Mr Naris Cheyklin, Chairman of the Executive Committee; Mrs Thitima Rungkwansiriroj, Vice Chairman of the Executive Committee and Mr Michael David Marshall, Chief Executive Officer, together with the Board of Directors, held the company’s Annual General Meeting of Shareholders for the year 2025 on 24 April 2025. A key agenda item was to acknowledge the company’s performance in 2024 and approve a dividend payment based on the year's earnings. Mr. Michael Marshall, CEO, stated after the meeting that the 2024 performance report reflected another strong year for SHR, with total revenue reaching THB 10.35 billion — a 7% year-on-year increase and the highest in the company’s history, and net profit of THB 133.9 million, soaring at an impressive rate of 55% from 2023 level. As a result, the meeting approved a dividend payment of THB 0.03 per share, THB 107,809,200, which doubles the previous year’s level and represents 41.30% of the net profit, as per the separate financial statements after deducting legal reserves, in line with the company’s dividend policy. The recorded date for shareholders entitled to receive the dividend was set for 14 March 2025, with the payment scheduled for 8 May 2025. Looking ahead to 2025, the company is committed to executing its business development plan to strengthen its investment portfolio, enhance service standards, and drive sustainable growth. Key strategies include: Portfolio Efficiency Improvement Strategy The company plans to renovate three additional properties in the United Kingdom, located in key tourist and economic hubs, to enhance service standards and profit potential. It will also pursue an Asset Rotation Strategy, selling non-core assets that do not align with SHR’s growth strategy and reinvesting in high-potential properties, in line with the diversification strategy. Defensive Renovation Projects To maintain its quality of services and competitiveness, SHR plans to renovate certain properties in its portfolio during off-peak seasons to minimise disruption and ensure readiness for the next peak season. Products and Services Development The company will launch SAii Beach Club across all SAii Hotels & Resorts, accompanied by a unique brand-specific food and beverage menu to boost non-room revenue. It also plans to enhance MICE services and expand its sustainable event management under the EIC Certification standard. Brand Enhancement Strategy SHR continues to elevate SAii Hotels & Resorts as a world-class brand and a premier destination for sustainable luxury travel. The brand will grow under a flexible and efficient asset-light business model, with expanded hotel management services offered to global investors. “The 2024 performance reflects SHR’s commitment to stable and sustainable growth. We are pleased to reward our shareholders’ trust with this year’s dividend payment. Looking ahead to 2025, we will continue to enhance our assets and elevate SAii Hotels & Resorts on the global stage, reinforcing our leadership in sustainable luxury tourism,” Mr. Marshall concluded. About S Hotels and Resorts Public Company Limited S Hotels and Resorts Public Company Limited, the hospitality arm of Singha Estate Public Company Limited, is a fast-growing, Thai-inspired company with an extensive international portfolio and world-class standards. Specialising in the management and investment of high-quality hotels and resorts in desirable destinations across the globe, S Hotels & Resorts has created a collection of its own distinctive lifestyle brands, whilst also partnering with the hospitality industry’s leading names. The company aims to set new standards for leisure and lifestyle through diversified business platforms and to enhance value for all its stakeholders based upon a philosophy of sustainable development and delivering benefits to local communities. To learn more, please visit www.shotelsresorts.com or follow us on Facebook, Instagram, Youtube, or LinkedIn. About Singha Estate: Singha Estate PLC. (SET: S) is an international real estate developer and investment company. Singha Estate builds a well-balanced, sustainable business growth by diversifying its portfolio across residential, commercial, hospitality, and industrial estate and infrastructure projects. Through strong partnerships in Thailand and abroad, the company enriches people’s lives and ensures environmentally and socially responsible business operations with a vision of the “Entrusted and Value Enricher” to drive sustainable growth and deliver value to all stakeholders. For more information, visit https://investor.singhaestate.co.th/en/home.
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