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Tourism Authority of Thailand holds Amazing Thailand Saneh Thai Gala Night
The Tourism Authority of Thailand (TAT) successfully showed off Thailand’s Soft Power to the world through a seamless blend of cultural richness, artistic creativity, and heartfelt hospitality at the Amazing Thailand Saneh Thai Gala Night. The event was held on the evening of Monday, 30th June, at the Dusit Thani Hotel, Bangkok, and centred around the theme Myth of Siam: A Gala of Timeless Wonder. TAT governor Thapanee Kiatphaibool declared that the gala beautifully told Thailand’s story through layers of culture, spirit, and mystique, playing on the word “Myth”, which echoes “Mit”, the Thai word for friend, to reflect the warmth of Thai hospitality. She said: “We successfully projected Thailand’s Soft Power on the global stage through culture, art, and cuisine, while inspiring both first-time and returning visitors. The night affirmed our place as a destination of creativity, connection, and world-class appeal.” A milestone event As a key highlight of the Amazing Thailand Grand Tourism and Sports Year 2025, the spectacular event demonstrated the country’s capability and confidence in reaffirming its status as a world-class tourism destination. Thai minister of tourism and sports Sorawong Thienthong described the gala as a powerful stage for celebrating Thai culture and reigniting global travel interest. Thienthong said of the gala: “This event highlighted the many dimensions of Thai charm and strengthened international confidence in our safety, readiness, and hospitality. It marks a bold step forward in our mission to position Thailand as a premier global Tourism Hub.” Who was who at the gala The gala welcomed dignitaries including deputy minister of the interior Theerarat Samrejvanich; Marisa Sukosol Nunbhakdi, chair of the Subcommittee on Soft Power in Tourism;. Mayuree Chaipromprasith of the Festival Industry Promotion Subcommittee; and Sermkhun Kunawong of the Arts Industry Promotion Subcommittee, along with diplomatic representatives from around the world. Also in attendance were key figures from TAT’s Be My Guest campaign, including actors and creators such as Bie Thassapak Chee, Nutt Nisamanee, and Yoshi Rinrada; athletes like Buakaw Banchamek and Popor Sapsiree; and influencers Alek Teeradetch, Pong Nawat, and Jenny Panan. These luminaries have been instrumental in bringing the timeless charm of Siam to a global audience. The evening dazzled with a blend of heritage and innovation. Guests enjoyed a mesmerising Hun Lakhon Lek puppet performance from the Ramakien epic and vibrant cultural showcases representing Thailand’s five regions, followed by a high-energy performance by T-POP sensation 4EVE, fresh from their international debut at Head In The Clouds in Los Angeles. TAT’s Amazing Experience delivered a standout fine dining journey, where top chefs transformed local ingredients into culinary art. Highlights included shimeji mushroom larb, wild vegetable and red ant egg salad, Hokkaido scallops with Southern Thai Khaolae sauce, braised Wagyu cheek in curry, and Andaman red snapper with jaew sauce, ending with traditional desserts like Kanom Ta-Pae and Kanom La with Khao Mak ice cream. Beyond the stage and table, the Showcase Zone brought the concept of “5 Must Do in Thailand” to life. Guests sampled a Som Chun-inspired Thai Fine Drink, crafted royal-style garlands, explored premium handicrafts, immersed in interactive travel exhibits, and enjoyed performances blending tradition with contemporary flair. The evening concluded with Thailand in the Box: a curated gift set featuring handcrafted items from all five regions: a woven palm fan from the South, pha khao ma from the Central region, Thai silverware from the North, a khit pillow from the Northeast, and a granite mortar from the East, each a symbol of Thailand’s regional charm and craftsmanship.
Tourism Authority of Thailand introduces its global Be My Guest campaign
As part of the Amazing Thailand Grand Tourism and Sports Year 2025 initiative, the Tourism Authority of Thailand (TAT) launches its global campaign Be My Guest. Representing the Grand Celebration pillar of the year-long initiative, Be My Guest seeks to amplify the country’s cultural influence internationally through two key programmes: the Be My Guest Soft Power Fam Trip and Rhythm of Thailand. The campaign also aims to attract high-value tourism and promote sustainable travel across emerging destinations. Creating economic value via cultural storytelling A key pillar of Thailand’s Soft Power strategy, Be My Guest reflects the government’s ambition to position the country as a premier Tourism Hub while creating economic value through cultural storytelling. The campaign merges heritage and innovation, pairing immersive Thai experiences with contemporary content creation to forge global awareness of Thai identity. According to TAT governor Thapane Kiatphaibool: “This campaign is about more than tourism: we’re inviting the world to see Thailand through the eyes of those who live it; namely artists, chefs, creators, and communities. Be My Guest allows our heritage to speak for itself, sparking admiration through real stories and shared moments. This is where Soft Power becomes a true influence by forging connections through culture, creativity, and authentic collaboration.” The campaign officially took effect yesterday, 26th June and will run until Tuesday, 1st July. featuring both strategic storytelling and experiential tourism. A warm welcome to immersive experiences The Be My Guest Soft Power Fam Trip will welcome over 20 prominent international guests, including celebrities, embassy-nominated guests, entrepreneurs, and influencers, to explore curated routes through three culturally rich provinces: Samut Songkhram, Sukhothai, and Chanthaburi. These routes are shaped by the Thailand in the Box concept, which offers a compact yet complete immersion into Thai food, history, craft, and lifestyle, reflecting the country’s multi-dimensional identity. Simultaneously, the Rhythm of Thailand initiative will pair ten global influencers from key markets such as the US, UK, France, China, Italy, and South Korea with ten leading Thai creators. Each duo will embark on a mission-driven journey across ten diverse destinations, including Sukhothai, Chanthaburi, Samut Songkhram, Phetchabun, Nan, Loei, Sakon Nakhon, Phang-nga, Surat Thani, Rayong and Chanthaburi, Phetchaburi, Nakhon Nayok and Khao Yai, and Bangkok. Their content will explore distinct Thai Soft Power themes such as Muay Thai, wellness, gastronomy, fashion, and traditional arts. This approach represents a deliberate shift from one-sided reviews to meaningful co-creation, its framework a storytelling model rooted in cultural immersion, mutual exchange, and shared perspectives. TAT will gradually unveil each duo’s journey and destination on its official Facebook page: Amazing Thailand, allowing audiences to follow along in real time and engage with the stories as they unfold. As TAT deputy governor for marketing communications Nithee Seeprae puts it: “We didn’t just bring influencers to Thailand – we gave them purpose. By designing meaningful collaborations and routes rooted in local identity, we’re helping them tell fresh stories that resonate across cultures. This is content creation with intent, spotlighting the charm of Thailand’s lesser-known gems and redefining how the world experiences our country.” A grand gala A major highlight of the campaign will be the Amazing Thailand Saneh Thai Gala Night, scheduled for 30 June 2025 at the Dusit Thani Hotel, Bangkok. As the embodiment of the Grand Invitation concept, the event will welcome distinguished guests to experience the very best of Thai culture in one unforgettable evening. The gala will feature the “5 Must Do in Thailand”, offering immersive encounters with Thai cuisine, traditional craftsmanship, cultural heritage, iconic locally-made products, and lesser-known destinations. Serving as the campaign’s grand finale, the event will be a vibrant celebration of Thailand’s cultural richness in all its dimensions. With rich media content, live coverage, and extensive digital promotion, TAT expects the Be My Guest campaign to spark widespread engagement both online and offline. The campaign is designed to build trust in Thailand’s tourism brand while expanding its cultural reach worldwide.
Tourism Authority of Thailand presents its latest Thailand Product Update
The Tourism Authority of Thailand (TAT) presented its Thailand Product Update to international buyers and media on Wednesday, 4th June, at Thailand Travel Mart Plus 2025. Delivered by TAT deputy governor for marketing communications Nithee Seeprae, this latest update outlined the country’s tourism strategy, product developments, and a firm commitment to a sustainable high-value future. Seeprae said: “Thailand’s tourism direction for 2025 is clear: we’re creating high-value experiences rooted in culture, wellness, and sustainability. This is not just about growth in numbers, but about enriching every journey and ensuring tourism benefits both visitors and local communities.” In line with the Amazing Thailand Grand Tourism and Sports Year 2025, the government has introduced new measures to enhance the visitor experience, including relaxed alcohol regulations and a streamlined online Arrival Card. A broader range of immersive tourism products is also being developed to encourage longer stays and deeper cultural engagement. As of press time Thailand has already welcomed over 14 million international visitors, with China, Malaysia, India, Russia, and South Korea being its biggest source markets. Centering on wellness The product update highlighted a strong focus on wellness tourism, particularly experiences inspired by Lanna’s heritage. Visitors are invited to engage all five senses through traditional treatments like Tok Sen massage, herbal aroma therapies, and locally sourced wellness cuisine that reflects regional identity. TAT’s wellness and medical tourism strategy also spotlights regional strengths. In Northern Thailand, yoga, folk dance, and Lanna-inspired spa treatments are offered at destinations like Fah Lanna Spa and ZiRa Spa. The Central region combines traditional and integrative therapies at The Soul in Saraburi and ChivaRak Wellness in Phetchaburi. Along the Gulf of Thailand, spas such as MASON and SPA Cenvaree blend tropical serenity with time-honoured Thai healing. Tempting global palates and tastes Gastronomy remains a pillar of Thailand’s tourism identity, given how the Michelin Guide Thailand 2025 features over 400 listings, including 50 in Chiang Mai. Sorn has likewise become the country’s first restaurant to earn three Michelin stars. Under the “Wellness on a Plate” initiative, Thai cuisine now merges health, sustainability, and local ingredients—exemplified by venues like Blackitch in Chiang Mai. Chiang Mai continues to cement its role as a leading cultural and sustainable destination. The upcoming Lannatique by AWC, launching later this year, will offer a new lifestyle experience combining art, culture, gastronomy, and eco-conscious design. Also launching in November, the Blue Jasmine Rail Journey will offer a nine-day luxury route from Bangkok to Chiang Mai, with curated cultural and culinary stops across five provinces. Sustainable and safe tourism matters Thailand’s national green agenda is gaining ground. Sixteen destinations are now part of the Green Destinations framework, with Nan Old Town earning Asia’s only Gold Award this year. TAT also introduced the Krabi Prototype, a scalable model for low-carbon, community-based tourism. Initiatives in Ko Ngai and Thung Yee Peng village exemplify how conservation and tourism can grow hand in hand. To maintain safety and traveller confidence, the Ministry of Tourism and Sports continues to strengthen emergency response systems and implement robust safety protocols across the country’s tourism infrastructure. Festival and sports tourism A dynamic calendar of cultural and tourism events will drive year-round engagement. Highlights include nationwide Pride Month celebrations, the Phi Ta Khon Festival in Loei, and international music festivals such as Summer Sonic Bangkok, Rolling Loud Thailand in Pattaya, and Wonderfruit in Chon Buri. Traditional celebrations like the Phuket Vegetarian Festival and the Festival of Lights, featuring Loi Krathong and Vijitr Chao Phraya, will lead into the Amazing Thailand Countdown 2026. Sports tourism also plays a major role in Thailand’s soft power strategy, and key events include the ONE Championship Muay Thai series, the FIVB Women’s Volleyball World Championship, the Amazing Thailand Marathon in Bangkok, and the 33rd SEA Games which the country is hosting in December.
Tourism Authority of Thailand launches Grand Aquarium Yoga
The Tourism Authority of Thailand (TAT) formally launched Grand Aquarium Yoga, Thailand’s first underwater yoga experience. TAT deputy governor for the domestic market Apichai Chatchalermkit said of this unique initiative: “Fresh Your Feel, Heal Your Soul promotes wellness tourism that goes beyond leisure to embrace full-spectrum self-care. As travel becomes increasingly linked to physical and mental renewal, TAT is curating experiences that resonate with health-conscious travellers looking for more than a typical holiday.” The campaign officially launched at Sea Life Bangkok Ocean World, Siam Paragon, with Chatchalermkit presiding over the event, together with TAT regional director for Central Thailand Wannapha Kiatphongsa, as well as representatives from partner organisations including Siam Piwat Co Ltd, Fitness First, KTC Credit Card, UP AND UNDER activewear, Hooray! protein drinks, and FIJI Water. A unique approach to yoga Hosted inside Sea Life Bangkok Ocean World, this groundbreaking activity is the centrepiece of the Grand Wellness Moment, a flagship campaign under TAT’s Fresh Your Feel, Heal Your Soul wellness initiative. Grand Aquarium Yoga merges the discipline of yoga with the serene backdrop of an underwater world. Held in the early morning before public hours, each session invites participants to practise mindful movement and breathing surrounded by vibrant marine life, essentially creating a tranquil, immersive experience unlike any other.
Tourism Authority of Thailand and Grab launch joint travel promotion campaign
The Tourism Authority of Thailand (TAT) and Grab (Thailand) launched Tiew Tua Thai Suk Kan Yai Wai Jai Grab (Explore Thailand, Enjoy More, Trust Grab) today, 2nd June. This new initiative seeks to reignite interest in travel across the country among both locals and visitors. As such, this campaign invites Thai and international tourists to explore top landmarks and hidden gems while celebrating Thai culture, nature, and local charm. Grab’s digital platform powers the experience, making every journey smooth, connected, and worry-free. TAT deputy governor for the domestic market Apichai Chatchalermkit declared: “TAT is driving Thai tourism in 2025 under the Amazing Thailand Grand Tourism and Sports Year campaign. We aim to encourage consistent travel throughout the year, helping people discover their own Grand Moments. By promoting 55 must-visit provinces through local stories and fresh perspectives, we’re revealing Thailand’s hidden beauty. Strengthening traveller confidence is key, and our partnership with Grab supports a more sustainable and appealing image for Thai tourism.” The stars are in on it A major draw of the campaign is the involvement of two of Thailand’s most talked-about stars, Ling Ling (Sirilak Khong) and Aom (Kornnaphat Settharattanapong) who join as “Friends of Grab” to help promote travel across the country. Their influence is already showing results, with the campaign’s media blitz topping X’s trending list, drawing over 2.3 million engagements and more than a million reposts within the first 24 hours. Their strong pan-Asian following is expected to further boost tourism, especially from key regional markets like China. Grab Thailand’s country head Chantsuda Thananitayaudom remarked: “As TAT’s official partner and a member of the Tourism Taskforce, Grab is committed to supporting the recovery and growth of Thailand’s tourism sector. Our services continue to evolve to meet traveller needs, seamlessly connecting major cities and lesser-known gems. Through collaborative campaigns like this one, we’re proud to play an active role in revitalising tourism nationwide.” City exploration made more enjoyable Travellers may likewise take part in the exclusive Pai Mueang Na Tiew Suk Kan Yai Wai Jai Grab (Visit Hidden Cities, Enjoy More, Trust Grab) promotion. By using Grab services in any of the 55 participating provinces, users stand a chance to win exclusive experiences with Ling and Aom. Promo codes let travellers customise their journeys: choose ‘NATURE’ for Ling’s scenic escapes or ‘CITY’ for Aom’s vibrant urban adventures. No minimum spend is required, and the promotion runs until 12th August. To top it off, Grab and TAT are offering up to 100 Baht off with the code “AMAZING25” on eligible Grab services, including transport, food, and parcel delivery, valid through 31st December of this year.
Tourism Authority of Thailand sets Taiwanese students off on a railway adventure
The Tourism Authority of Thailand (TAT) hosted a special welcome ceremony at Krung Thep Aphiwat Central Terminal Station for 240 students and teachers from Taiwan’s top international schools on Thursday, 22nd May. Led by TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai, the event included a traditional cultural performance and the presentation of souvenirs, reinforcing Thailand’s reputation for warm, gracious hospitality. This visit marked the beginning of a week-long educational rail journey running from 22nd to 29th May, which seeks to immerse students and their teachers into Thailand’s cultural depth and the appeal of train travel through the northern region. The group will explore a range of iconic sites, including the Grand Palace and Wat Phra Kaew in Bangkok, Damnoen Saduak Floating Market in Ratchaburi, and Tha Phae Gate in Chiang Mai, all while experiencing the country’s landscapes and local life along the rail route. Ongoing efforts The initiative is part of TAT’s broader strategy to diversify Thailand’s tourism offerings and attract new segments of travellers. With a goal of welcoming 1.2 million Taiwanese visitors in 2025 in order to achieve an eight percent increase in tourism revenue, TAT is focused on high-value, experience-rich travel. From 1st January to 21st May, Thailand received 405,503 Taiwanese visitors, reflecting a slight decline of 2.21 percent compared to the same period last year. However, the outlook remains positive, with flight capacity between Taiwan and Thailand up by six percent, totalling over 2.1 million seats in 2025. Taiwanese tourists currently average 6.25 nights per visit and spend about 5,896 baht daily, or roughly 36,850 Baht per trip. This student rail tour is one of many efforts aligned with the government’s Amazing Thailand Grand Tourism and Sports Year 2025 campaign, designed to boost international arrivals through exclusive incentives and fresh travel experiences. TAT anticipates that this programme will not only create lasting impressions but also inspire a new wave of educational and experiential tourism in Thailand.
Tourism Authority of Thailand welcomes incentive group from Infinitus
The Tourism Authority of Thailand (TAT) warmly welcomed the arrival of over 2,500 delegates from Infinitus (China) on Monday, 12th May. Under the auspices of the Group Incentive Travel strategy aimed at the Chinese market, this visit reinforces Thailand’s position as a leading destination for Meetings, Incentives, Conferences and Exhibitions (MICE) in Asia. The Infinitus group will be visiting Thailand till Monday, 19th May, with arrivals staggered into three batches. Each group follows a separate travel route within the country: Phuket–Bangkok, Chiang Mai–Bangkok, and Pattaya–Rayong–Bangkok. This offers participants a chance to explore regional highlights before gathering in Bangkok for a large-scale seminar and gala event at the Queen Sirikit National Convention Center (QSNCC) tomorrow, 17th May. To make the occasion even more special, a VIP welcome was organised at Suvarnabhumi Airport on Tuesday, 13th May for Infinitus executives and team leaders. Arriving from Guangzhou on China Southern Airlines flight, the group was received by Mr. Chuwit Sirivejkul, TAT’s Regional Director for East Asia, along with TAT staff and representatives from Guangzhou Huiyue International Travel Service. The best that Thailand can present TAT deputy governor for digitalisation, research, and development Kittipong Prapattong, will preside over tomorrow’s gala, which celebrates the Infinitus conference and highlights Thailand’s capability to host high-value Chinese visitors with efficiency and warmth. The gala event will also feature a traditional Thai cultural performance, supported by TAT, adding a memorable local touch and reflecting the country’s unique identity. TAT also produced a welcome video thanking Infinitus for choosing Thailand as their preferred incentive destination for over a decade, underscoring the strength of the long-standing partnership. This visit forms part of TAT’s broader strategy to attract quality tourism from China, positioning Thailand as the destination of choice for large-scale incentive travel. More major corporate groups are expected throughout 2025, building on this success.
Etihad, Tourism Authority of Thailand sign cooperative agreement
Etihad Airways formally signed a Memorandum of Cooperation (MoC) with the Tourism Authority of Thailand (TAT) at the ongoing Arabian Travel Market (ATM). This new cooperative agreement aims to strengthen the relationship between the Kingdom of Thailand and the national airline of the United Arab Emirates. At the same time this agreement is expected to boost tourism to Thailand through Etihad’s extensive global network. Aligned with Etihad’s mission to deliver extraordinary travel experiences, the MoC will see both organisations advocating high-quality travel experiences in Thailand through collaborative activities and promotion. A growing market Last year, Etihad announced the addition of two new destinations in Thailand, among the 16 new routes the airline is launching in 2025. Operations to Krabi and Chiang Mai will begin in October and November respectively, and will strengthen the airline’s presence in the market, alongside existing routes to Bangkok and Phuket. Also, Etihad’s extensive global network and four gateways in Thailand make it easy for leisure travellers to fly directly into their favourite holiday destinations in Thailand, supporting tourism in the market on a global scale. Etihad CEO Antonoaldo Neves said: "Thailand is a very important market for Etihad, this is demonstrated by our continued expansion into the market with two new destinations this year, and further by this Memorandum of Cooperation with the Tourism Authority of Thailand to drive leisure travel. This agreement will help further strengthen our relationship with the Kingdom of Thailand and Etihad’s position in the market, reinforcing our commitment to deliver extraordinary travel experiences." For her part, TAT governor Thapanee Kiatphaibool remarked: “Our partnership with Etihad marks a significant milestone in advancing Thailand’s position as a preferred global destination. With Etihad’s extensive network and world-class service, we are confident that this collaboration will inspire more travellers to explore the rich culture, natural beauty, and wellness offerings of Thailand. Together, we aim to deliver unforgettable experiences and reinforce Thailand’s appeal as a year-round destination for international visitors.”
Tourism Authority of Thailand presents its country as a prime Muslim-friendly destination
The Tourism Authority of Thailand (TAT) is highlighting Thailand’s position as a premier Muslim-friendly destination at Arabian Travel Market (ATM) 2025. TAT’s participation at the event is in line with the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. At the event, TAT announced new partnerships with key GCC-based airlines, including Emirates and Etihad Airways, to enhance connectivity and offer co-branded campaigns that showcase Thailand’s wellness and luxury experiences. These initiatives aim to help TAT reach its 2025 target of over 1 million visitors from the Middle East and Africa (MEA). According to TAT governor Thapanee Kiatphaibool: “Thailand is proud to offer an inclusive, seamless travel experience for Muslim travellers. We now have an extensive network of Halal-certified restaurants, prayer facilities at major airports and shopping centres, and luxury accommodations with private and gender-segregated amenities. We believe these features make Thailand a compelling choice for the Muslim travel market.” Specifically for the Muslim market For its participation at ATM 2025, TAT has developed tailored travel packages for families, honeymooners, and wellness seekers from the GCC region. These curated experiences focus on privacy, cultural exploration, shopping, and relaxation, all of which were designed in line with the values and expectations of Muslim travellers. Last year, Thailand welcomed over 956,000 visitors from the MEA region, a 25.6 percent increase from the previous year. Indeed, the Southeast Asian country remains a top destination among high-spending travellers from the Middle East who seek longer stays and personalised itineraries. As part of its broader campaign, TAT is showcasing the Amazing Thailand Grand Tourism and Sports Year 2025 at ATM. The nationwide celebration features year-round festivals, global sporting events, and exclusive travel privileges. Key focus areas include sports tourism, wellness, culture, gastronomy, and luxury, each offering immersive and personalised experiences that reflect Thailand’s commitment to sustainable, creative, and innovative tourism. Thailand is a must The campaign also highlights Thailand’s “5 Must-Do Experiences”: Must Taste, Must Try, Must Buy, Must Seek, and Must See which invites travellers to delve deeper into the country’s cultural richness beyond the typical tourist routes. Kiatphaibool added: “The Middle East is familiar with our iconic offerings, but we’re excited to present new perspectives, including our Thai Craft Destinations concept and Hidden Gem Cities. These showcase authentic local craftsmanship, culture, and cuisine, helping travellers discover the true essence of Thailand.” TAT’s efforts are underpinned by Thailand’s sustainable tourism strategy, which follows the Bio-Circular-Green (BCG) economic model. This approach supports low-impact travel, community engagement, and cultural preservation, reinforcing Thailand’s role as a leader in responsible tourism.
Tourism Authority of Thailand brings its country’s best to Bhutan
The Tourism Authority of Thailand (TAT) hosted its first-ever Amazing Thailand Festival in Bhutan 2025 from the 19th to 20th April at Clock Tower Square in Thimphu. Part of the Amazing Thailand Grand Tourism and Sports Year 2025, the festival sought to boost Thailand’s image and attract Bhutanese travellers as part of a strategic push into high-potential South Asian markets. According to TAT governor Thapanee Kiatphaibool: “It is an honour to bring the Amazing Thailand Festival to the heart of Thimphu. This event is more than a celebration of Thai food, art, and tradition, as it is a meaningful exchange between two nations bound by mutual respect and shared cultural values. We hope this festival deepens the friendship between Thailand and Bhutan, and inspires many to discover the beauty, creativity, and warm spirit of Amazing Thailand.” The opening ceremony on Saturday, 19th April, was graced by Thai ambassador to Bhutan Makawadee Sumitmor and Bhutan’s minister of industry, commerce, and employment Lyonpo Namgyal Dorj. Also, Bhutanese Prime Minister Dasho Tshering Tobgay graced the festival with a visit on Sunday, 20th April, experiencing Thailand’s soft power first-hand through the 5 Must-Do Experiences and engaging with various cultural booths. His presence reaffirmed the close ties between Thailand and Bhutan and helped inspire deeper interest in Thai tourism among Bhutanese visitors. A cultural cavalcade The two-day event cast the spotlight on Thailand’s soft power through the “5Fs: Food, Film, Fashion, Festival, and Fight”, as well as the “5 Must-Do Experiences in Thailand,” all of which were brought to life through interactive activities and cultural showcases. Visitors explored Thai culinary delights with cooking demonstrations of Phat Thai, tofu stir-fry with basil, Som Tam (papaya salad), herbal drinks, and Bua Loi (glutinous rice balls in coconut milk). Traditional arts and crafts, such as umbrella painting and tung making, were featured alongside Thai massage sessions and Muay Thai workshops. Locally made Thai products and souvenirs, including elephant keychains and Muay Thai shorts, showcased the richness of Thai craftsmanship. A themed photo zone featured iconic Thai elements such as tuk-tuks, beach scenery, Muay Thai fighters, and traditional dance. Live performances throughout the festival offered immersive experiences of Thai heritage, from classical dance to the dynamic artistry of Muay Thai. Small but mighty While relatively small, the Bhutanese travel market holds strong potential for Thai tourism. In 2024, a total of 21,581 Bhutanese tourists visited Thailand, showing a 6.02 percent increase from 2023. Popular reasons for travel include leisure, education, and medical treatment, with beach holidays, wellness tourism, shopping, and family trips being top choices. Between 1st January and 9th April of this year, Thailand has already welcomed 9,545 Bhutanese visitors, indicating continued growth.
Tourism Authority of Thailand (TAT)
Bangkok Thailand
Thailand Travel Mart Plus 2023 – 31st May to 2nd June 2023
The Tourism Authority of Thailand (TAT) is pleased to invite you to participate in the Thailand Travel Mart Plus 2023 (TTM+ 2023): Visit Thailand Year 2023, Amazing New Chapters. The event will be held on 31 May - 2 June, 2023, at Queen Sirikit National Convention Center (QSNCC), Bangkok
July – Exotic Hospitality Conclave 2019, Phuket
The Exotic Hospitality Conclave will bring together the leading stakeholders from the hospitality industry representing the leading operators, developers and investors who will gather for a day at the most compact, comprehensive and all-encompassing summit to deliberate on the hotels of the future and also meet world class suppliers from all aspects of a hotel operation to meet their current and future project requirements.