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Tourism Authority of Thailand welcomes United Airlines’ inaugural LAX-BKK flight
The Tourism Authority of Thailand (TAT) welcomed United Airlines’ inaugural flight from Los Angeles to Bangkok on Sunday, 26th October. This flight marks United’s return to Thailand after an 11-year-long hiatus, effectively restoring connectivity between the two nations. A special welcome ceremony took place at Suvarnabhumi Airport, where the aircraft was greeted with a traditional water salute. The event was graced by US ambassador to Thailand Robert F Godec, TAT governor Thapanee Kiatphaibool, United’s managing director for international sales Marcel Fuchs, Civil Aviation Authority of Thailand (CAAT) deputy director-general Sarun Benjanirat and Airports of Thailand Advisor 10 Pranuengnuch Bamphensamai. The inaugural flight UA 820 departed Los Angeles at 23.15 hrs on 24 October and arrived in Bangkok at 11.25 hrs on 26 October (via Hong Kong). The return flight UA 821 departs Bangkok daily at 16.55 hrs and arrives in Los Angeles at 20.25 hrs on the same day, providing smooth transit through Hong Kong. A daily service Operated daily via Hong Kong, the route enhances travel convenience for North American travellers while reaffirming Bangkok’s position as a leading gateway to Asia and a major hub for long-haul travel. The stop in Hong Kong will also allow customers from United’s San Francisco to Hong Kong flights to connect seamlessly onwards to Bangkok. United’s Los Angeles and San Francisco hubs offer connections to more than 75 destinations throughout the Americas. United Airlines’ daily service between Los Angeles (LAX) and Bangkok (BKK) operates with a Boeing 787–9 Dreamliner, offering 257 seats across Polaris Business Class, Premium Plus, and Economy. The resumption of the United Airlines service coincides with the continued growth of long-haul arrivals from North America, supported also by the existing non-stop Vancouver–Bangkok route operated by Air Canada. It also aligns with a renewed international spotlight on Bangkok, following major productions such as The White Lotus Season 3, which has further boosted global interest in Thai culture, lifestyle, and hospitality. Together, these connections reflect the rising demand for travel to Thailand and reaffirm the country’s position as a top global destination renowned for its warmth, creativity, and world-class experiences. A milestone in global connectivity At the ceremony, Kiatphaibool remarked: “The return of United Airlines marks a significant milestone in the long-standing friendship between Thailand and the United States. This new service not only strengthens bilateral tourism and economic ties but also responds to the growing interest among American travellers seeking meaningful experiences in Thailand.” The United Airlines inaugural flight to Thailand represents the first US carrier to resume service to Bangkok since 2014, following the suspension of operations by both United Airlines and Delta Air Lines. This achievement highlights Thailand’s strong appeal as a preferred destination for international travellers and demonstrates the market’s confidence in the country’s tourism potential. Kiatphaibool added: “We are pleased to welcome United Airlines back to Thailand. This route enhances connectivity from the US West Coast and complements the increasing arrivals from North America. It also reinforces Bangkok’s reputation as a leading tourism hub and gateway to diverse destinations across Thailand.” The United States remains one of Thailand’s most promising long-haul markets, distinguished by strong spending power and high-value travel demand. As of Friday, 24th October, Thailand has already welcomed 808,288 American visitors representing a five percent increase compared with the same period last year. This places the US among the country’s top ten source markets, more so now as arrivals are expected to continue rising through the final quarter. Current projections show that the number of American visitors could reach 1.09 million by year-end, generating an estimated 62 billion Baht in tourism revenue.
Tourism Authority of Thailand boosts marketing focus on short-haul markets at ITB Asia 2025
The Tourism Authority of Thailand (TAT) boosted its marketing focus on Singapore and other short-haul markets during its participation at the recently concluded ITB Asia 2025. From 15th to 17th October at Singapore’s Sands Expo and Convention Centre, TAT targeted quality segments and repeat visitors whilst strengthening Thailand’s image as a sustainable, high-value destination. TAT deputy governor for digitalisation, research, and development Kittipong Prapattong explained: “The Singapore market continues to show strong resilience and preference towards Thailand. Our aim is to sustain this growth by deepening traveller engagement and ensuring every visit offers new and meaningful experiences. TAT’s participation at ITB Asia 2025 reaffirms our commitment to strengthening regional partnerships and highlighting Thailand’s role as a hub for quality and sustainable tourism.” Thailand’s signature warmth and hospitality shine in Singapore TAT led a delegation of 22 leading Thai tourism operators to showcase Thailand’s excellence, innovation, and commitment to sustainability to global buyers and media. The delegation featured a diverse mix of businesses, including winners of the Thailand Tourism Awards and TAT’s CF-Hotels. They were joined by Amatara Welleisure Resort Phuket, Avani+ Khao Lak Resort Phang Nga, Chaba Cabana Beach Resort Koh Samui, Panviman Resort Koh Phangan, Pullman Bangkok King Power, Pullman Phuket Karon Beach Resort, Rama Gardens Hotel Bangkok, Thai Airways International, Thailand Privilege Card Co., Ltd., The Ascott International Management (Thailand) Ltd., The Berkeley Hotel Pratunam Bangkok, The Heritage Chiang Rai Hotel and Convention, and Twinpalms Hotels & Resorts Phuket. The Thailand Pavilion at ITB Asia likewise showed off the country’s signature warmth and hospitality through its elegant aesthetic. Designed in a contemporary Thai style, the Thailand Pavilion likewise showed off the nation’s innate creativity, featuring interactive zones for business meetings and media engagements. A highlight was the live cultural demonstration of Thai Herbal Inhaler by REUNROM which offered visitors a multisensory experience that blended traditional Thai wellness wisdom with modern presentation. Boosting presence in an important market Singapore remains one of Thailand’s top short-haul markets, ranking third after Malaysia and Indonesia. From January to September 2025, more than 73,000 Singaporeans visited Thailand, with over 80 percent being repeat travellers who spend an average of 45,000 baht per trip and stay 4.7 days, supported by 283 weekly flights. To build on this momentum, TAT expanded promotions in high-value segments such as health and wellness, luxury, honeymoon and wedding, and sports tourism alongside the growing Overland Drive and Fly & Drive markets. Likewise, TAT focused on younger travellers through digital campaigns and joint promotions with airlines, tour operators, and credit card partners.
Tourism Authority of Thailand highlights how Healing is the New Luxury in its latest TVC
The Tourism Authority of Thailand (TAT) officially launched its new global TVC campaign, Unforgettable Experience: Healing is the New Luxury. The new campaign seeks to encourage travellers to discover Thailand as a destination where true healing extends beyond traditional wellness. As such, this initiative positions Thailand as a sanctuary for the senses, where rejuvenation comes through meaningful connections, mindful travel, and the country’s distinctive way of life. According to TAT governor Thapanee Kiatphaibool: “Through Unforgettable Experience: Healing is the New Luxury, we invite travellers to rediscover themselves in Thailand. In today’s world of constant change, travel has become a form of healing: a moment to slow down, reconnect with one’s inner self, and awaken the senses. Thailand offers endless ways to experience this through our people, nature, and culture.” Grabbing the attention of a key audience The campaign targets a new generation of quality travellers seeking balance and purpose in their journeys. Centred around the 5Rs of healing, it highlights a wide range of tourism products that deliver lasting value and emotional fulfilment: Retreats for Transformations, Rituals for Manifestations, Reels for Joy, Rhythms for High Vibrations, and Relations for Connections. Together, these elements celebrate the many paths to well-being that Thailand offers from wellness retreats and spiritual practices to food, festivals, and friendships. The art of restoration Reflecting TAT’s vision for the future of Thai tourism, “Healing is the New Luxury” embraces a broader spectrum of restorative experiences. Travellers can find comfort in delicious Thai food, serenity on beautiful beaches, and relaxation through Thailand’s renowned wellness culture. They can also capture joy in stylish cafés and creative spaces, and most memorably, feel the warmth of connection with Thai people: a hallmark of Thai hospitality that heals the heart as much as the body.
Tourism Authority of Thailand names four new deputy governors
The Tourism Authority of Thailand (TAT) announced the appointment of four new deputy governors as part of its annual organisational reshuffle. By doing so, TAT is able to strengthen leadership across key strategic areas. At the same time, this annual move reflects TAT’s commitment to advancing its long-term tourism vision under a structure led by current governor Thapanee Kiatphaibool and supported by eight deputy governors overseeing administration, policy, product development, marketing, and innovation. Kiatphaibool remarked: “This new leadership structure will strengthen TAT’s ability to deliver on the ‘New Thailand Vision 2026,’ ensuring that our tourism growth is innovative, inclusive, and sustainable.” Meet the new deputy governors Akkarawit Taphasit was promoted to deputy governor for administration, having previously served as executive director of the Tourism Investment Promotion Department. Meanwhile, Chuwit Sirivajjakul was promoted to deputy governor for policy and planning following his previous role as executive director for the East Asia Region. Nat Kruthasoot was named to the post of deputy governor for tourism products and business following his stint as executive director of the Events Department. TAT’s new deputy governor for international marketing in Europe, Africa, the Middle East, and the Americas is Chiravadee Khunsub, her appointment becoming official for a position she has held since April of this year. Prior to her appointment, Khunsub served as deputy governor for tourism products and business. These latest appointments bolster the TAT leadership team which currently consists of deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai; deputy governor for digitalisation, research, and development Kittipong Prapattong, deputy governor for marketing communications Nithee Seeprae, and deputy governor for the domestic market Apichai Chatchalermkit.
Tourism Authority of Thailand successfully takes part in Tourism Expo Japan 2025
The Tourism Authority of Thailand (TAT) successfully concluded its participation at Tourism Expo Japan 2025 (TEJ 2025). The event was held from 25th to 28th September at Aichi Sky Expo in Nagoya. As one of Japan’s largest annual travel trade shows, the event served as a platform on which to reaffirm Thailand’s appeal, inspire repeat visits from Japanese travellers, and highlight new opportunities to engage with younger and emerging segments. TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai presided over the official opening of the Thailand Pavilion on 25th September, together with Chuwit Sirivajjakul, TAT executive director for the East Asia Region. The deputy governor declared: “Japan is one of Thailand’s most valued markets, and Tourism Expo Japan gives us the chance to connect with travellers in more meaningful ways. By presenting Thailand through fresh and creative experiences, we are inspiring younger generations and emerging segments while strengthening loyalty among repeat visitors.” A vivid cultural journey Centred on the theme Journey through the 5 Must Do in Thailand, Thailand’s 90-square-metre pavilion offered a vivid exploration of Thai culture and lifestyle. Highlights included Muay Thai demonstrations, shadow puppetry, traditional Isan music, and regional classical and folk dances. Wellness and craft activities ranged from nuad fon (classical dance massage) by Zira Spa to floral garland making, clay pin and candle workshops, and fragrance creation with Homprung by Baihor. Visitors also engaged with interactive digital games and talk shows featuring Japanese KOLs, including TAT’s Thailand Tourism Ambassadors in Japan the Sato Triplets and cultural anthropologist Fumihiko Tsumura. These activities reflected TAT’s commitment to expanding new segments including Millennials, Gen Z, active seniors, power couples, digital nomads, and Oshi-katsu travellers, while reinforcing Thailand’s reputation for cultural authenticity, wellness, and sustainable tourism. Serving a high-value source market with targeted campaigns Japan remains a high-value source market for Thailand, as, between January and 18 September 2025, the Southeast Asian nation welcomed over 767,000 Japanese visitors, up five percent year-on-year. Travellers from Japan spend an average of six nights per trip and around 39,000 baht per person, with strong interest in cultural heritage, community-based tourism, and wellness. Popular destinations include Bangkok, Chon Buri, Phuket, Ayutthaya, and Chiang Mai. TAT is targeting 1.25 million Japanese visitors by the end of 2025, generating an estimated 48.88 billion Baht in revenue. With improved connectivity from six major Japanese airports and seat capacity exceeding three million this year, TAT’s three offices in Japan are advancing targeted campaigns. These include the Thailand Commercial Flights Promotion with ZIP Air, Air Japan, and leading agents; the Thailand: Thai Katsu project to engage first-time and Gen Z travellers through digital platforms and familiarisation trips; and Amazing Thailand Through Kyushu: Irodori no Tabi which makes its debut at the Saga International Balloon Fiesta from 30th October to 3rd November.
Tourism Authority of Thailand hosts A Night of Thai Excellence in London
The Tourism Authority of Thailand (TAT) London Office hosted A Night of Thai Excellence, an exclusive dinner at the Michelin-starred AngloThai restaurant in Central London on Wednesday, 10th September. Organised in partnership with Monsoon Valley Wine, the event spotlighted Thailand’s culinary artistry and soft power while engaging the Formula 1 racing world. The evening was hosted by Thai ambassador to the UK Nadhavathna Krishnamra who welcomed a stellar guest list that included Thai-British F1 driver Alex Albon. Exceptional menu, exceptional company More than 40 leading figures and media representatives attended from motorsport, sport tourism, luxury travel, wine and lifestyle media, together with Formula 1 influencers and fans, as well as global outlets including The Sun and Rolling Stone Magazine. Rising Thai racing talent Tasanapol Inthraphuvasak, Formula 3 Feature Race champion at Monza, Italy, also joined the celebration. For this exalted gathering, AngloThai’s chef John Chantarasak presented a specially crafted fine dining menu inspired by Thailand’s five regions, paired with premium wines from Monsoon Valley. The event reinforced Thailand’s position as a leading destination where culinary excellence, cultural richness and sport converge, offering visitors unforgettable experiences.
Tourism Authority of Thailand launches Bangkok-Beijing Friendship Caravan
The Tourism Authority of Thailand (TAT) together with the Thai–Chinese Friendship Association launched the Once in a Lifetime Bangkok–Beijing Friendship Caravan on Friday, 29th August. The 16-day caravan journey celebrates the 50th anniversary of diplomatic relations between Thailand and China. The sojourn runs from 10th to 25th October and spans more than 5,000 kilometres, beginning at Sanam Luang in Bangkok and concluding at Tiananmen Square in Beijing. The ceremonial announcement was presided over by former Thai Deputy Prime Minister and president of the Thai–Chinese Friendship Association Korn Dabbaransi in the presence of Yang Xiao Long, minister-counsellor in the cultural section of the Embassy of the People’s Republic of China in Thailand, and TAT governor Thapanee Kiatphaibool. Kiathphaibool said: “This symbolic journey demonstrates the enduring friendship between Thailand and China and reflects the shared commitment to strengthen cultural and tourism exchanges. The caravan serves as a celebration of 50 years of diplomatic ties while building a bridge for two-way tourism, inviting Thai travellers to experience the beauty of China, and encouraging Chinese visitors to rediscover the warmth and diversity of Thailand.” Electric energy The caravan will be made up of 15 BYD Sealion 6DMH vehicles travelling through historic and cultural landmarks. Highlights include Xishuangbanna, Jinhong, Kunming, the capital of Yunnan Province, and Guiyang, the capital of Guizhou Province, home to the renowned Huangguoshu Waterfall. The journey will then continue through Hunan Province to Zhangjiajie National Forest Park, known as the “Avatar Mountains”, before heading north to Xi’an to view the Terracotta Army, continuing to Pingyao, and culminating in Beijing for the official 50th anniversary commemoration. The route will take participants from Bangkok via Phitsanulok, Phayao, and Chiang Khong, crossing into Lao PDR at Huai Sai and Bo Ten, and onward into China through Mohan Crossing, Xishuangbanna, Pu’er, Kunming, Guiyang, Fenghuang, Wulingyuan–Zhangjiajie, Xiangyang, Xi’an, Pingyao, and Baoding. The final stage in Beijing will feature a grand ceremony marking the 50th anniversary of Thai–Chinese diplomatic relations, during which participants will receive commemorative certificates before returning by air to Bangkok’s Suvarnabhumi Airport. The Bangkok–Beijing caravan is expected to generate wide exposure, with coverage by CCTV, China Daily, PPTV, and major online platforms across China, reaching an estimated audience of more than one billion. In partnership with BYD and Workpoint TV, the initiative underscores Thailand’s role as a welcoming destination for Chinese travellers, reinforcing cultural ties and enhancing confidence in bilateral tourism growth.
Tourism Authority of Thailand and Royal Enfield take to the road with travel influencers
The Tourism Authority of Thailand (TAT), in collaboration with Royal Enfield, brought together 12 international travel influencers from across the Asia-Pacific region for a unique motorcycle journey from 11th to 17th August. The Amazing Thailand X Royal Enfield Partnership is part of the broader Amazing Thailand X Global Allied initiative and sought to showcase Thailand’s rich and diverse travel experiences. Influencers from India, Malaysia, Indonesia, Japan and South Korea set off from Bangkok, riding through Trang, Phatthalung and Songkhla, whilst capturing stories of hidden gems and cultural treasures along the way. TAT governor Thapanee Kiatphaibool said of the journey: “This collaboration with Royal Enfield is a powerful example of how we can blend lifestyle, adventure and cultural exploration to position Thailand as a destination that goes beyond the ordinary. By engaging passionate influencers and motorcycle communities across the region, we are not only showcasing Thailand’s hidden gems but also inspiring travellers to create their own unforgettable stories.” En route to adventure The itinerary included world-class experiences such as Muay Thai at Rajadamnern Stadium, the vibrant street art of Trang, and natural wonders including Krachong Waterfall and the Khao Chong Botanical Garden. In Phatthalung, the influencers explored Talay Noi on traditional paddleboats and enjoyed the spectacle of the local Nora dance, while in Songkhla they rode in local transport, visited Kim Yong Market, and connected with the city’s living heritage. The partnership also fostered direct engagement with the Royal Enfield Community in Hat Yai, where 50 motorcycle enthusiasts joined the campaign to extend the message of cultural connection and adventure tourism. Throughout the journey, influencers documented their experiences across digital platforms in line with TAT’s Your Stories Never End theme. To date, they have produced a total of 355 pieces of promotional content, including posts, video reels and stories, reaching an estimated 14,677,650 people worldwide.
Nattachit Oonsiam Takes Charge as Director of Tourism Authority of Thailand, Mumbai Office
The Tourism Authority of Thailand (TAT) has appointed Nattachit Oonsiam as the new Director of its Mumbai Office, where he will lead destination marketing efforts and deepen trade and media partnerships across Western and Southern India, one of Thailand’s most vital source regions for inbound tourism. A senior tourism professional with nearly two decades of experience at TAT, Oonsiam brings a strong track record in regional strategy, international marketing, and stakeholder engagement. Before his posting in India, he served as Director of the ASEAN, South Asia and South Pacific Marketing Division, overseeing tourism promotion across more than ten key markets, including India, Australia, and ASEAN countries. Oonsiam began his career with TAT in 2007 as Secretary to the Governor, where he supported high-level operations and inter-agency coordination. His subsequent roles across global divisions have equipped him with a sharp understanding of diverse traveller profiles and market nuances. Commenting on his new assignment, Oonsiam said: “Thailand and India share more than just proximity—there is cultural closeness, emotional resonance, and an appetite for authentic travel experiences. My focus will be on strengthening these ties through sustained collaboration with travel agents, media, airlines, and influencers across Western and Southern India, and on presenting Thailand in fresh, compelling ways to both first-time and repeat travellers.” As Director of the Mumbai Office, Oonsiam will oversee Thailand’s tourism promotion in Western and Southern India, including key markets such as Maharashtra, Gujarat, Madhya Pradesh, Karnataka and Tamil Nadu. His focus will include destination diversification, digital outreach, and building visibility for niche tourism segments such as luxury, wellness, weddings, culinary, and family travel. This appointment comes at a time when Thailand is reinforcing its commitment to attracting high-quality Indian travellers through enhanced air connectivity, bespoke travel experiences, and strong B2B and B2C engagement. With India continuing to rank among Thailand’s top source markets, Mr. Oonsiam’s leadership is expected to play a critical role in shaping the next phase of growth and collaboration.
Tourism Authority of Thailand invites travellers to get Thai’d up this summer
The Tourism Authority of Thailand (TAT) announced the launch of the Amazing Grand Privilege in Amazing Summer Family Month campaign yesterday, 7th August. Revolving around the theme Thai’d Up This Summer, the campaign aims to boost family and youth tourism during the green season. At the same time, it encourages international visitors to explore lesser-known destinations and connect with Thailand’s vibrant local culture. According to TAT governor Thapanee Kiatphaibool: “This campaign reflects our commitment to elevating Thailand’s tourism through inclusive, creative experiences that appeal to diverse travellers. Thai’d Up This Summer invites young explorers and families alike to uncover the magic of Thailand’s hidden gems while enjoying meaningful, personalised journeys.” Focused on the youth As part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign features two key components: an immersive youth travel experience and a nationwide privileges programme for visiting families. At the heart of the campaign is the Your Dream of Thailand Academy, a youth-focused initiative aimed at inspiring the next generation of travellers. Young Europeans aged 18 to 25 are invited to enter an online contest for the chance to win a fully sponsored ten-day cultural journey through Thailand. Only four winners will be selected, each bringing a companion on a Summer Camp-style adventure packed with immersive experiences ranging from community-based tourism and hands-on cultural discovery to exploring natural wonders and local traditions. The journey is designed not only to showcase Thailand’s hidden gems but also to turn participants into storytellers. Throughout their trip, winners will document and share their experiences on social media, inspiring their friends and followers to see Thailand through fresh eyes. Interested participants can submit their entries via AXN Asia’s social media channels from now until Tuesday, 12th August; winners will be announced on 15th August. It’s a family thing Running alongside the youth programme, the Amazing Grand Privileges for Family Tourists initiative offers exclusive perks for international families visiting Thailand between August and September 2025. In partnership with leading brands across retail, hospitality, transport, and entertainment, the programme provides a wide range of exclusive perks for families visiting Thailand. Visitors can enjoy generous discounts and VAT refund access at The Mall Group’s flagship department stores, including Emporium, EmQuartier, and Emsphere. At Siam Piwat’s shopping destinations Siam Paragon, Siam Center, and Siam Discovery, tourists can unlock up to 80 percent in savings with the ONESIAM GLOBAL Visitor Card. Transport perks include discounted airport transfers with AVIS between Bangkok’s airports and downtown areas. With the Grab Thailand Travel Pass, families can redeem exclusive rewards for GrabCar Premium, GrabFood, GrabMart, and airport rides via the My Rewards section in the Grab app. Families visiting HarborLand Play Centers nationwide will receive a complimentary gift with the purchase of one adult and one child ticket, adding a delightful touch to a fun day out for children and parents alike.
Tourism Authority of Thailand (TAT)
Bangkok Thailand
Thailand Travel Mart Plus 2023 – 31st May to 2nd June 2023
The Tourism Authority of Thailand (TAT) is pleased to invite you to participate in the Thailand Travel Mart Plus 2023 (TTM+ 2023): Visit Thailand Year 2023, Amazing New Chapters. The event will be held on 31 May - 2 June, 2023, at Queen Sirikit National Convention Center (QSNCC), Bangkok
July – Exotic Hospitality Conclave 2019, Phuket
The Exotic Hospitality Conclave will bring together the leading stakeholders from the hospitality industry representing the leading operators, developers and investors who will gather for a day at the most compact, comprehensive and all-encompassing summit to deliberate on the hotels of the future and also meet world class suppliers from all aspects of a hotel operation to meet their current and future project requirements.