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Global

Monsoon Mania: Indian Travellers embrace the rainy season with record getaways

Once considered an off-peak season, the monsoon is now captivating Indian travellers who are eagerly planning getaways to coincide with the rains and long weekends in August and September.

Global

RateGain to acquire Adara

RateGain Travel Technologies Limited (RateGain), a global provider of SaaS solutions for travel and hospitality announced that it has entered into a definitive agreement to acquire Adara Inc. (Adara) through an asset purchase agreement.

Features

Brit bookings to Green List countries jump by 500%

In a study of bookings and searches from 1-9 May conducted by Adara, it shows that bookings immediately jumped by a near 500% increase from 8 May, when the Green List was announced.

Features

Brits book US holiday reacting to rumours of a USA-UK travel corridor

In a study of travel searches and bookings in the first half of April, ADARA finds that Brits are overwhelmingly looking to travel to the US over Europe - with almost one in five international bookings US-bound.

Air

Travel searches to Singapore spike up after talks of travel bubbles

A significant spike in travel searches to Singapore originating from Australia, Indonesia, Malaysia and Taiwan has been recorded through the last two weeks of March 2021.

Asia

ADARA launches customer identity guide for travel marketers adjusting to end of cookies era

ADARA, the world’s travel data co-op and leading provider of traveller intelligence, released important thought leadership about the increasingly critical

Features

Customer loyalty and keeping up with ever-evolving customer expectations 

Loyalty programmes have steadily been opening up to a wider audience, but many brands are taking steps that are simply

Consumer

Travel bookings plummet to and from the UK

New research from predictive traveller intelligence company ADARA has revealed the impact of uncertainty around Brexit on both inbound and

Asia

Getting a 360-degree view of the customer with ADARA

Understanding the customer is the basic know-how for every company but we don’t have crystal balls to predict the minds of the clients. However, there is a company that can provide businesses with clairvoyant powers to get a 360-degree view of their customers.

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