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tourism promotion
Cultural Tourism

TAT successfully hosts Amazing Thailand networking event at ITB Berlin

The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Networking Event at ITB Berlin 2026 on Wednesday, 4th March.

Adventure Tourism

Philippines generates significant sales leads at 2026 Salon de la Plongée Sous-Marine

The Philippines generated over PHP80 million in sales leads during its stint at last month’s Salon de la Plongée Sous-Marine in Paris.

Thailand

TAT invites travellers to Feel All the Feelings with Lalisa “LISA” Manobal

The Tourism Authority of Thailand (TAT) formally introduced global star Lalisa “LISA” Manobal as the new ambassador for Amazing Thailand.

Exhibitions and Expositions

TAT puts best foot forward at FITUR 2026 in Madrid

The Tourism Authority of Thailand (TAT) brought a delegation of Thai tourism operators to the recently concluded Feria Internacional de Turismo (FITUR) 2026 in Madrid, Spain.

Cultural Tourism

Thailand retains global appeal as Amazing 5 strategy shifts from mass tourism to quality tourism

In the context of global tourism, Thailand comes up as a prime example of how promotion and implementation can be interwoven to produce exceptional results.

Malaysia

Tourism Malaysia casts spotlight on Sabah at Vietnam networking event

In an effort to strengthen the promotion of Sabah in the Vietnamese market, Malaysian tourism officials staged the Sabah Tourism Destination & B2B Forum in Ho Chi Minh City on Monday, 12th January. 

Breaking News

Global star LISA is the newest brand ambassador for the Amazing Thailand campaign

The Tourism Authority of Thailand (TAT) kicked 2026 off with the announcement that global superstar Lalisa “LISA” Manobal is the new face of its long-running Amazing Thailand campaign. 

Asia

Urban exploration in Asia: Can cities drive foreign arrivals in 2026?

One of the key trends many travel professionals are keeping an eye on this year is that of urban exploration (urbex), particularly throughout Asia.

Appointment announcement

Thai celeb Mean Phiravich to lead Trusted Thailand’s Thailand Co–Creator initiative

The Tourism Authority of Thailand (TAT) announced the appointment of prominent Thai actor, model, and celebrity Mean Phiravich Attachitsataporn to lead the Thailand Co-Creator initiative under the Trusted Thailand framework late on Thursday, 8th January.

Exclusives

Philippines misses tourism goals as high airfares and poor infrastructure drive travelers elsewhere

In September 2025, the Philippines’ Department of Tourism boldly forecast earnings of over US$45 billion by the end of the year, along with the ambitious target of 8.4 million foreign arrivals.

Charity / Sustainability / CSR

TAT’s Chiravadee Khunsub presents Thailand’s tourism agenda for 2026

Chiravadee Khunsub, deputy-governor for international marketing in Europe, the Americas, Middle East, and Africa at the Tourism Authority of Thailand

Airlines and Aviation

Cebu Pacific brings a touch of Filipino culture to its Japanese roadshow

Philippine low-cost carrier Cebu Pacific brought the warmth and joy of Filipino culture to Japan through a two-day pop-up event at Shibuya 109 on the 8th and 9th November.

Cultural Tourism

TAT’s Chiravadee Khunsub speaks of Thailand as a destination with heart at WTM

The Tourism Authority of Thailand (TAT) underscored Thailand’s leadership in inclusive and sustainable tourism at the recently concluded World Travel Market (WTM) London 2025.

Philippines

Philippines’ Frasco asks investors to look into tourism opportunities in the country

Philippine tourism secretary Christina Frasco called on foreign investors to take advantage of her country's growing tourism opportunities.Philippine tourism secretary Christina Frasco called on foreign investors to take advantage of her country's growing tourism opportunities.

Consumer

New Taiwan tourism campaign aims to drive travel to Hualien and Taitung

Taiwan's Tourism Administration announced two-person, two-night lodging packages starting at US$122 as part of a campaign to boost travel in Hualien and Taitung counties in eastern Taiwan.

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