trivago
Trivago’s comeback: Can brand marketing and AI secure long-term growth?
Trivago’s resurgence comes at a time when competition in the online travel space is fiercer than ever. A revitalized approach to branding and consumer acquisition—including high-profile marketing campaigns featuring football icon Jürgen Klopp—has helped rebuild its presence
Trivago bolsters AI-powered Holisto partnership amidst Q2 economic challenges
Trivago invests in AI-driven Holisto to enhance hotel booking experience, despite facing financial challenges in Q2 2024. Discover how this strategic move aims to boost conversion rates and offset marketing losses
Trivago decision highlights importance of booking direct or using Australian travel businesses
Peak industry body the Accommodation Association says today’s Federal Court decision in relation to Trivago highlights the value for Australian consumers in booking accommodation direct or through Australian travel businesses.
Omicron variant concerns and travel restrictions drive decrease in holiday travel planning
With cold weather driving people indoors, concerns about variants like Omicron and ever-changing requirements, international holiday travel planning has slowed around the world, according to new data from trivago.
People ready to give up sex, savings and job to travel again: Trivago survey
The results of a trivago survey reveal significant desires to travel, including what consumers would give up, what they’d like to do and where they’d like to go, as well as why they’d like to get back on the road
Trivago acquires weekend.com
Online travel company Trivago has acquired weekengo and weekend.com, a start-up focused on finding travellers inspirational getaway packages
Second lockdown thwarts travel
As some Brits prefer immediate travel, second lockdowns affect the travel demand incurring losses to the hospitality industry.
Trivago could pay millions for duping consumers
Hotel price aggregator Trivago is facing potentially a multi-million dollar fine after it was found that it breached Australian Consumer Law by misleading consumers with its ads.
Berlin sees highest rise in hotel prices this September
Most of the European capitals witnessed an increase in the hotel prices in September 2019, with Berlin recording the sharpest
Madrid witnesses highest drop in hotel prices this summer
Hotel room rates are witnessing a major drop in most popular European destinations this summer. This was revealed by global
Trivago confesses to false advertising in Australia
Trivago has admitted that it led customers into believing that the results page shows the lowest prices in the “more deals” section.
Here’s how much money OTAs are spending for paid search advertising
A new research by Kantar Media revealed Booking.com as the biggest spender, while TripAdvisor takes the top spot for organic search.
Why don’t people in Middle East trust the biggest OTA in the world?
Booking.com is the top travel site in Middle East, but many people still won’t buy from them.
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