Xabier Zabala
Europe
HBX Group takes travel AI to the next level
Independent B2B travel tech marketplace HBX Group is set to take the use of artificial intelligence (AI) in the global
Europe
HBX Group holds MarketHub Europe 2025
Leading independent B2B traveltech marketplace HBX Group held its flagship MarketHub Europe 2025 this week in Portugal’s Algarve region.
Exclusives
HBX’s Xabier Zabala discusses applying technology in today’s travel and tourism sectors
At HBX Group's recently concluded MarketHub 2025 industry conference in Macau, Group chief operating officer Xabier Zabala spoke to peers regarding the practical application of generative artificial intelligence (AI) and similar nascent technologies to the travel and tourism industries.
By the Way
Hotelbeds partners with RateGain to fight ‘rate integrity abuse’
Spain-based bedbank Hotelbeds has reported the launch of a partnership with RateGain, a provider of hospitality and travel technology solutions.
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