If you think cruising is all about crowded buffets and bland banquets, it’s time to update your taste buds. Today’s top cruise lines compete with Michelin-level restaurants on land, serving chef-driven menus, farm‑ and sea-to-table ingredients, and unforgettable dining experiences at sea. Whether you’re a serious foodie or you just want every meal on holiday to feel special, these are the 5 best cruise lines with the best cuisine in the world.

1. Oceania Cruises – “The Finest Cuisine at Sea”

Oceania Cruises gourmet dining rooms and chefs in white uniforms

Oceania has built its entire reputation on food, even describing itself as a cruise line “built by foodies, run by foodies, for foodies.” Menus are crafted with the help of legendary French chefs, and many ingredients are sourced locally in port, so dishes taste fresh and regionally inspired.

Guests rave about elegant specialty venues such as Jacques (a classic French bistro), Polo Grill (a refined steakhouse), and Red Ginger (bold pan‑Asian cuisine). Cooking classes at the onboard Culinary Center let you learn professional techniques while sailing between destinations, turning your holiday into a hands‑on gourmet retreat. On many itineraries, all of this is wrapped into an upscale, mostly inclusive experience where fine dining truly is the headline act.

2. Celebrity Cruises – Consistently Award‑Winning Dining

Elegant main dining room on Celebrity Cruises ship with chandelier ceiling and multiple tables

For several years running, Celebrity Cruises has topped independent rankings as the best cruise line for food and dining, thanks to a blend of quality, variety and service across its fleet. From the main dining rooms to casual venues and specialty restaurants, the brand treats food like part of the overall modern‑luxury experience.

Signature restaurants such as Fine Cut Steakhouse, Eden Restaurant and Le Petit Chef deliver everything from theatrical tasting menus to artful surf‑and‑turf. Even the Oceanview Café buffet is designed more like a global food hall, with multiple live stations and international dishes that feel far from typical cruise fare. For food‑loving couples and friends who want big‑ship amenities without sacrificing culinary standards, Celebrity remains a top choice.

3. Virgin Voyages – All‑Included, Next‑Gen Foodie Playground

Virgin Voyages restaurant table with gourmet dishes, aperol spritz, and ocean view through porthole

Virgin Voyages has completely reimagined cruise dining by ditching the traditional buffet and main dining room and replacing them with a collection of modern, à la carte restaurants – all included in your fare. Food quality is consistently scored high, and the line’s edgy, adults‑only vibe carries through in its bold menus and stylish spaces.​

Instead of one central restaurant, you wander between multiple eateries featuring global street food, plant‑forward menus, clever small plates, and creative desserts. Because there’s no extra charge for specialty venues, you can treat each night like a dinner out in a new city – with ocean views as your backdrop.

4. Viking Ocean Cruises – Destination‑Focused Flavours

Viking Ocean Cruises elegant dining room with tables set for meals and passengers

Viking Ocean Cruises is known for weaving the spirit of each destination directly into the plate, with menus inspired by the regions you’re visiting. Signature venues like Manfredi’s Italian Restaurant and The Chef’s Table offer thoughtful wine pairings and multi‑course menus that feel more like a refined land‑based restaurant than a typical ship dining room.

Passengers particularly love the al fresco options such as the Aquavit Terrace and Pool Grill, where you can enjoy fresh seafood and grilled dishes with wide‑open sea views. Viking’s focus on quality ingredients, elegant yet relaxed spaces, and attentive service makes it ideal for travellers who see food and culture as inseparable.

5. Holland America Line – Elevated Classics and Fresh Seafood

Holland America Line Koningsdam elegant multi-level dining room with curved architecture and chandeliers

Holland America Line has long been respected for its traditional service, but in recent years it has also made big strides with its culinary program. A standout is the Global Fresh Fish program, which brings locally sourced seafood onboard and highlights it in regionally inspired dishes across the fleet.

Specialty venues like Rudi’s Sel de Mer showcase French‑style seafood, while the main dining room still anchors the experience with multi‑course menus and classic favourites. Travellers often praise the line’s balance of comfort food and elevated cuisine, from indulgent steakhouse dinners to thoughtfully crafted desserts. If you want a cruise where every evening still feels like a special occasion, Holland America delivers a polished and satisfying culinary experience.

Final Tips for Choosing a Food‑Focused Cruise

When you’re choosing between these foodie‑friendly cruise lines, think about what matters most to you: gourmet French and pan‑Asian tasting menus, all‑included specialty dining, destination‑driven cuisine, or elevated takes on classic cruise favourites. Check whether specialty restaurants are included or extra, how many venues are on the ship you’re considering, and whether there are options for any dietary requirements you have.

Regent Bali Canggu is reshaping the way travellers experience one of ’s most talked‑about neighbourhoods, revealing a quieter, more refined side of Canggu that feels worlds away from the buzz—yet remains just moments from its vibrant dining and bar scene. As one of the newest additions to the Regent portfolio, the beachfront resort spans more than 14 acres and has been thoughtfully designed as a modern Balinese village, where stone, marble, teak, natural light, and ocean breezes set the tone for a deeply elevated stay.

This is Canggu reimagined for luxury travellers: serene, spacious, and effortlessly sophisticated.

A New Benchmark for Oceanside Luxury

Regent Bali Canggu’s 150 oceanside suites and villas offer a sense of calm rarely found in this part of the island. From two‑bedroom family suites to expansive private pool penthouses—including two extraordinary 618sqm penthouses with infinity pools—the resort caters to couples, families, and multigenerational travellers seeking space, privacy, and personalised service.

The design ethos blends contemporary elegance with Balinese craftsmanship, creating a sanctuary where the rhythm of the ocean becomes part of the experience.

World‑Class Wellness: Home to the First Regent Spa

The resort is home to the world’s first Regent Spa, a destination in its own right. The spa blends traditional Balinese healing with modern therapeutic techniques, offering a holistic approach to wellbeing. Guests can move seamlessly from signature treatments to yoga, meditation, and fitness sessions at the 24/7 Health Club, complete with a full gym and studio classes.

With nine pools scattered across the property—including quiet zones, family areas, and private cabanas—wellness here is as much about relaxation as it is about restoration.

A Culinary Journey Led by Michelin‑Recognised Talent

Dining is a standout feature at Regent Bali Canggu, with five restaurants and bars showcasing Indonesian flavours, global influences, and refined coastal cuisine. Highlights include:

•             Taru, the resort’s signature Indonesian restaurant

•              Dining concepts crafted by Michelin‑recognised chef Andrew Walsh

•              The highly anticipated Cure Bali, opening in 2026

Whether it’s a beachfront breakfast, a tasting menu, or a sunset cocktail, the culinary experience is designed to be both diverse and deeply memorable.

Regent Bali Canggu is built for connection—whether that means family time, romantic escapes, or group travel. Two‑bedroom suites offer generous space for families, while Kids Corner ensures younger guests feel just as welcome.

For those seeking curated discovery, Regent Experience Agents craft personalised itineraries that might include surf lessons, cultural encounters, wellness rituals, or private dining moments.

A Calmer, More Elevated Canggu

While Canggu is known for its energy, Regent Bali Canggu offers a different perspective: a refined oceanside haven where luxury is defined by space, serenity, and thoughtful design. It’s a place where travellers can enjoy the best of both worlds—immersive calm within the resort, and Bali’s most exciting neighbourhood just beyond the gates.

Regent Bali Canggu isn’t simply adding to Canggu’s appeal; it’s transforming it.

MSC Cruises is looking ahead to warmer days with an enticing collection of Spring Break and Easter 2026 voyages, offering travellers a choice of sun‑soaked escapes across the Caribbean and the Mediterranean. Running from late March through mid‑April 2026, the lineup spans everything from quick weekend getaways to immersive week‑long itineraries timed perfectly for the Easter holiday on 5 April 2026.

Caribbean Escapes: New Ships, New Itineraries, Endless Sunshine

Travellers seeking tropical warmth can choose from several MSC ships sailing from major U.S. homeports, including Miami, Port Canaveral, and Galveston.

MSC World America: Easter Week from Miami

The cruise line’s newest flagship, MSC World America, will operate a 7‑night Easter sailing departing 4 April 2026, from PortMiami.

Highlights include:

•              Puerto Plata, Dominican Republic

•              San Juan, Puerto Rico

•              Ocean Cay MSC Marine Reserve, MSC’s private Bahamian island

Launched in 2025, MSC World America accommodates up to 6,762 guests and features the largest MSC Yacht Club in the fleet, complete with two Owner’s Suites, Duplex Suites, and a two‑level private sundeck with cabanas, a pool, and dedicated dining.

More Caribbean Options for Spring Break 2026

•              MSC Seaside (Miami): A 3‑night Easter getaway departing April 3, calling at Ocean Cay.

•              MSC Grandiosa (Port Canaveral): Week‑long Caribbean itineraries ideal for families.

•              MSC Seascape (Galveston): A 7‑night Western Caribbean cruise departing April 5, visiting Costa Maya, Cozumel, and Roatán.

Ocean Cay is also undergoing a major expansion, including a pier upgrade allowing two ships to dock simultaneously from late 2026.

Mediterranean Voyages: Four Ships, Endless Culture

For travellers dreaming of Europe in spring, MSC Cruises is offering a rich selection of Mediterranean Easter itineraries aboard four ships.

From Barcelona: MSC Orchestra & MSC Splendida

Both ships offer 7‑night Easter cruises exploring iconic ports across France, Italy, Spain, and Tunisia.

MSC Orchestra – Departs 5 April 2026

•              Marseille

•              Genoa

•              Livorno

•              Rome (Civitavecchia)

•              Valencia

MSC Splendida – Departs 4 April 2026

•              Marseille

•              Genoa

•              Naples

•              Palermo

•              La Goulette, Tunisia

Eastern Mediterranean Adventures

Two additional ships will sail roundtrip from Italy, focusing on Greece and the Adriatic.

MSC Lirica – From Venice (Marghera), 5 April 2026

•              Kotor

•              Mykonos

•              Syros

•              Ancona

MSC Sinfonia – From Bari, 4 April 2026

•              Santorini

•              Piraeus (Athens)

•              Katakolon

•              Cefalonia

•              Corfu

A Spring Break & Easter Season Designed for Every Traveller

Whether it’s a quick tropical escape, a family‑friendly Easter holiday, or a culture‑rich Mediterranean journey, MSC Cruises’ 2026 lineup offers something for every style of traveller. With new ships, expanded itineraries, and both Caribbean and European options, the season promises one of the cruise line’s most diverse spring offerings yet.

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A new benchmark for Caribbean luxury

In the 2026 Forbes Travel Guide Star Awards, The Ritz-Carlton, Grand Cayman once again emerged as the Caribbean’s only Triple Five-Star property, underscoring its status as one of the world’s most exceptional luxury destinations. Forbes Travel Guide awarded Five-Star ratings to the resort itself, The Ritz-Carlton Spa, Grand Cayman, and Blue by Eric Ripert, achieving a coveted trifecta that only a handful of properties globally can claim.

This recognition further strengthens the resort’s reputation on Grand Cayman’s famed Seven Mile Beach, where refined elegance is paired with warm, intuitive service in a setting that feels both exclusive and effortlessly relaxed.

Triple Five-Star excellence: hotel, spa and Blue by Eric Ripert

The resort’s latest accolades highlight three distinct pillars of the guest experience:

• The Ritz-Carlton, Grand Cayman hotel – A 369-room beachfront retreat offering expansive ocean-view accommodations, thoughtful residential-style design by Champalimaud Design, and a sophisticated yet welcoming Caribbean atmosphere.
• The Ritz-Carlton Spa, Grand Cayman – Newly reimagined, the spa is now among the Forbes Travel Guide Five-Star spas in the Caribbean, recognised for its elevated wellness offerings and meticulously crafted guest journeys.
• Blue by Eric Ripert – The Caribbean’s only Forbes Travel Guide Five-Star restaurant, delivering masterful seafood tasting menus by Chef Eric Ripert, paired with an award-winning wine list featuring more than 700 selections.

Together, these achievements make The Ritz-Carlton, Grand Cayman one of the most decorated luxury resorts in the world, layering Forbes Five-Star honours atop its MICHELIN Key and AAA Five Diamond distinctions.

A reimagined spa: first-to-market wellness in the Caribbean

Following a complete transformation by award-winning design firm Champalimaud Design, The Ritz-Carlton Spa, Grand Cayman now offers a next-generation wellness sanctuary that completes the property’s Triple Five-Star status. The redesigned space blends serene architecture with luxurious details, featuring:

• Tranquil treatment rooms and a private couple’s suite
• Expanded hydrotherapy amenities, including cold plunge pools
• Curated wellness journeys guided by expert consultants

The spa partners with renowned luxury skincare brands 111SKIN and ESPA to deliver highly personalised, results-driven treatments. Standout experiences include the exclusive 111SKIN Exosome Regeneration Facial and immersive vibroacoustic sound therapies, introducing spa technologies and modalities not found elsewhere in the Caribbean.

Elevated experiences on Seven Mile Beach

Set along the white sands and turquoise waters of Seven Mile Beach, The Ritz-Carlton, Grand Cayman is designed as a refined Caribbean escape where every element of the stay reflects the island’s natural beauty and culture. Guests can enjoy:

• Spacious, ocean-inspired guest rooms and suites with sweeping sea views
• An award-winning culinary program that spans casual beachfront dining to the gastronomic artistry of Blue by Eric Ripert
• Immersive on-property experiences that celebrate Caymanian heritage, local flavours and the surrounding marine environment

From sunrise over the Caribbean Sea to evening wine pairings at Blue, the resort focuses on creating moments of connection, comfort and quiet indulgence for discerning travellers and families alike.

World-class recognition for a world-class resort

For the Ladies and Gentlemen of The Ritz-Carlton, Grand Cayman, the 2026 Forbes Travel Guide accolades are both an honour and a reflection of the team’s unwavering dedication to service. The Triple Five-Star status, combined with the resort’s MICHELIN Key and AAA Five Diamond honours, positions the property at the pinnacle of global luxury hospitality.

As demand for immersive, high-touch travel continues to grow, The Ritz-Carlton, Grand Cayman stands as a beacon of sophisticated island living—where elevated design, culinary distinction and transformative wellness converge on one of the Caribbean’s most celebrated beaches.

Travellers interested in exploring the full list of 2026 Forbes Travel Guide Star Award winners, or learning more about the Star Rating process, can visit ForbesTravelGuide.com.

All roads lead to the Philippines in 2027 as HBX Group announced the country as the venue for the next run of MarketHub Asia.

This is the first time that the event will be held in the Philippines and the announcement comes in the wake of MarketHub Asia 2026 in Bali, Indonesia.

The sixth edition of HBX’s signature B2B travel tech conference expects to open its doors to around 400 client-partners, thought leaders, primary decision makers, and travel tech innovators from 16 international source markets come the first quarter of next year.

A significant choice

Chief distribution officer David Amsellem remarked that the Philippines stands out as a market with a great deal for the world to discover.

Amsellem said: “There is real depth and diversity here, supported by an ecosystem that is increasingly ready to engage globally. MarketHub Asia 2027 allows us to connect that potential to our worldwide network in a meaningful, structured, and sustainable way.” 

The selection of the Philippines as host affirms the country’s steady advancement as a competitive Meetings, Incentives, Conferences, and Exhibitions (MICE) destination in Asia. 

Continued investments in convention infrastructure and event-ready facilities have strengthened the country’s capacity to stage high-level global events. 

At the same time, the Filipino culture of hospitality, characterized by warmth, professionalism, and attention to detail, adds a distinct human dimension that elevates every gathering into a meaningful and memorable experience.

As Smiling Albino, the Bangkok-based luxury travel company, celebrates 25 years, I keep thinking about how many people they helped shape, not just the trips they designed. For years, they have been based near Assumption University’s Hua Mak campus, known as ABAC to many, and that simple proximity quietly turned into a bridge between students, faculty, and the real world of tourism.

That bridge building, in many ways, mirrored the founder’s own beginnings. Daniel Fraser first came to Thailand in 1995, taking a year off from the University of Texas to teach English and speech communications at the Royal Palace school inside the King’s palace, a privileged opportunity that, by his account, was defined by hard work rather than holiday. That early chapter, rooted in teaching and communication, shaped the way he later approached travel: a company built on understanding people, then delivering what others might dismiss as impossible.

Smiling Albino’s relationship with Assumption University has long been about more than proximity. For years, the company sat close enough to be part of students’ daily landscape. Over time, it became something rarer: a living bridge between the classroom and the international tourism industry. Faculty and students crossed that line not only for work experience, but for a real-world education in the hospitality and tourism industry.

Among the many students who crossed that ABAC–Smiling Albino bridge, Thomas Phu Tran stands out. Thomas has always been one of those rare students who made you think, “He’s going places,” and then actually did.

A determined graduate of Assumption University’s Department of Hospitality and Tourism Management, he completed multiple internships during his studies and pushed himself onto bigger stages, including international destination marketing competitions. Beyond campus, he has also been a long-time leader and active member of Young SKÅL Bangkok, building the kind of industry network that turns ambition into opportunity, making him the perfect example of what happens when academic training meets real-world tourism professionalism.

Thomas spent three and a half formative years with Smiling Albino before moving into a regional leadership role in hospitality technology. Today, he serves as Country Manager for FutureLog, a digital procure-to-pay solutions provider for the hospitality and gastronomy industries, overseeing Vietnam, Singapore, and the Philippines. He is quick to credit his years at Smiling Albino with shaping the foundation for the work he leads now.

Asked what sits at the heart of Smiling Albino’s approach, Thomas is direct: “At Smiling Albino, each client is unique.” He has seen the team tackle requests that sound impossible and treat them as planning problems rather than reasons to say no. One guest, for example, wanted to land a helicopter on a mountain hilltop. Instead of steering the idea away, the Smiling Albino team coordinated with local authorities for an instant helipad setup, turning a high-stakes wish into a magical memory-making moment.

Thomas described Smiling Albino in three words: “Bespoke, detail, insightful.” “Bespoke,” he explained, meant understanding a guest’s requirements and expectations by carefully studying their hobbies and personality, then tailoring experiences that are “not like an ordinary travel itinerary.” He recalled a moment that made him think, this is why Smiling Albino is different: a high-profile guest who loved art and architecture was booked into what Thomas calls “the most beautiful hotel in town”, the team then surprised the client by arranging an unforgettable dinner with the architect who designed the hotel. The gesture was not about spectacle. It was about empathy, research, and thoughtful planning.

For students considering tourism, Thomas described the industry as a “dynamic environment” where professionals build connections and experience across operations: hotels, food and beverage, transportation, airlines, art and culture, and technology products. The university skill he found unexpectedly useful in luxury travel was curiosity. In class, he said, curiosity shows up as eagerness to learn something new. In luxury travel, it becomes the engine for understanding guests and trying creative ideas the team may never have attempted before.

Thomas also offered practical ideas for how academia can match real industry needs more closely, including stronger exposure to operational technologies like booking engines, guest-support apps, green tech for travel and hotels, and translation and A.I. tools for travel, alongside practical training like first-aid response. And when it comes to helping students transition faster, he returned to a simple idea: real experiences through more onsite training, on-the-job observation, internships, and alumni sharing sessions with those working in the field.

As their 25th anniversary nears, Smiling Albino’s milestone is worth celebrating not only for the journeys it has created, but for the people it has helped shape along the way. Thomas is one of the clearest examples. He entered the company with drive and left with a sharpened standard, the kind that continues to guide his leadership today.

At 25, Smiling Albino has also been reflecting publicly on the values behind its longevity. Central among them is a simple idea: pay it forward. For the company, that means fair compensation, long-term partnerships, and treating suppliers as part of the same extended team. Travel may appear seamless to the guest, but behind each effortless moment is a network of skilled people working in coordination. The philosophy is straightforward but powerful: trust, built over time, is what allows experiences to move beyond logistics and become something memorable.

Congratulations to Smiling Albino on 25 years of crafting extraordinary travel experiences. With a foundation built on trust and talent, the next chapter looks every bit as promising as the last.

RH Aero Systems has launched a state-of-the-art facility at the Mohammed bin Rashid Aerospace Hub (MBRAH) in Dubai South, marking a significant step in its global expansion strategy. The facility will serve as a regional hub for Ground Support Equipment (GSE) and Engine/Airframe Tooling services, catering to the Middle East, Africa, and India.

Spanning 2,800 square metres, the facility is divided into four bays and is designed for future growth. It will offer services such as inspection, testing, calibration, and recertification, alongside maintenance, repair, and overhaul of tooling and GSE. Additional offerings include proof-load testing, modification programmes, and on-site technical support.

Tahnoon Saif, CEO of MBRAH, highlighted the facility’s role in strengthening Dubai’s position as a global aviation hub. “The expansion of internationally recognised players such as RH Aero reflects the confidence that leading aviation partners place in MBRAH’s integrated ecosystem,” he stated.

Martin Dürr, Executive Vice President of RH Aero, emphasised the strategic importance of the new centre. “This facility will allow us to deliver faster turnaround times and enhanced service proximity to our partners across the Middle East, Africa, and India,” he said.

RH Aero, known for its expertise in aviation support equipment, operates 26 global service centres and collaborates with OEMs, MROs, and operators worldwide. The MBRAH offers connectivity and serves as a free-zone destination for leading aerospace players, aligning with Dubai’s vision of becoming a premier aviation hub

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Craft tourism is set to be a major travel trend in 2026, with 84% of travellers seeking experiences centred around personal passions. Vilnius, Lithuania, is embracing this trend by hosting the Kaziukas Fair from 6 to 8 March 2026. This annual event, one of Europe’s oldest artisan fairs, will transform the city’s Old Town into a five-kilometre open-air marketplace featuring over 1,200 artisans.

The fair is not just a commercial event but an experiential one, offering visitors the chance to engage in hands-on activities such as pottery making and traditional Lithuanian tree cake baking. According to a study in the Environmental and Sustainability Indicators journal, creative tourism supports community development by involving visitors in cultural and craft-based experiences.

Visitors can explore a wide array of handmade goods, including glassware, ceramics, jewellery, and leatherware, whilst enjoying the sounds of traditional musicians and the aromas of local delicacies like cepelinai, a famous Lithuanian potato dumpling. The fair also introduces new attractions such as Dzyvų Alėja, which showcases artisans from Lithuania’s ethnographic regions, and the Avilys creative collective, offering insights into traditional crafts.

Distinctly Lithuanian crafts featured at the fair include sodai, verbos, and šakotis. Sodai are intricate straw ornaments linked to Lithuanian folklore, whilst verbos are colourful Easter palms crafted from native plants. Šakotis, a tree-shaped cake, is a staple of Lithuanian celebrations.

Vilnius International Airport provides easy access to the fair, with direct flights from major European cities. As craft tourism continues to grow, the Kaziukas Fair offers a unique opportunity to experience Lithuania’s rich cultural heritage

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Ireckonu, a leading provider of hospitality middleware and Customer Data Platform (CDP) solutions, has unveiled findings indicating that hotel groups are missing out on 20% of guest engagement opportunities due to siloed data. This revelation highlights a significant challenge in the hospitality industry, where guest profiles often lack room reservations, rendering them invisible in the Property Management System (PMS) and limiting potential loyalty and revenue growth.

The analysis, based on data from large hotel group clients using Ireckonu’s product feature, Venues, shows that only half of guest profiles include both a room stay and an interaction at outlets such as restaurants or spas. Meanwhile, 28% of profiles reflect room-only activity, and 22% belong to guests who engage exclusively through venues, bypassing the hotel’s PMS entirely.

Felix Dreizehnter, Head of Product at Ireckonu, stated, “The findings indicate that hotel groups may be missing 1 in 5 guests, whilst also assigning incomplete loyalty and RFM scores to a significant portion of their customer database.” This gap results in weaker personalisation and limits the ability to build lasting guest relationships.

Venues aims to address this issue by integrating all guest data into a single platform, allowing hotels to personalise communications and improve marketing campaign performance. By unifying guest data, hotels can deliver tailored experiences and identify high-value guests, fostering loyalty beyond traditional points programmes.

This innovation empowers hotel operators to balance the influence of Online Travel Agencies (OTAs) with direct marketing strategies, ultimately redefining the hospitality experience across every touchpoint

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Qatar Airways has launched a series of YouTube advertising campaigns from November 2025 to January 2026, focusing on experience-led brand building rather than traditional destination advertising. The campaigns, as revealed by GlobalData, integrate Starlink-powered connectivity and Formula 1 associations to redefine the airline’s premium appeal.

The advertisements spotlight advanced onboard technology, including high-speed connectivity enabled by Starlink and Google’s AI tools, showcased in a futuristic “Sky Studio Challenge” aboard an A350 aircraft. Other creatives highlight the elegance of flying on the A380, the roles of pilots and engineers, and premium dining through a collaboration with pastry chef Antonio Bachour.

Nimish Mittal, Ads Analyst at GlobalData, notes, “Qatar Airways’ advertising portfolio consistently frames the airline as a luxury carrier powered by technology, professionalism, and memorable experiences.” The ads emphasise fast, reliable connectivity, advanced in-flight entertainment systems, and humanised service through pilot-focused storytelling.

Key focus areas include:

– **Innovation and Connectivity**: Encouraging travellers to embrace high-speed Starlink connectivity and Google’s AI tools.
– **Reliability and Excellence**: Highlighting meticulous cabin maintenance and advanced in-flight systems.
– **Luxury and Exclusivity**: Featuring refined dessert offerings and the sophisticated environment of the A380.
– **Prestige and Sporting Associations**: Aligning with Formula 1 to connect the thrill of motorsport with high-end travel.

Mittal concludes that this approach is likely to intensify as airlines compete on digital differentiation and experiential luxury, aiming to capture high-yield travellers seeking seamless, tech-enabled journeys

This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.