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Making the most out of a stay at Chiva-Som Hua Hin
Throughout the past week, we’ve shared insights regarding the benefits a stay at Chiva-Som Hua Hin could have on one’s physical and mental health. Over several days, Travel Daily Media chief executive Gary Marshall shared his insights on his own personal experience at the resort, detailing both the pleasure of being there as well as the benefits offered by the various modalities and treatments on offer. As Gary himself puts it: “A stay at Chiva-Som Hua Hin is something I would recommend to everyone, from those in need of a respite from the stressful tedium of everyday life to those who need guided experiences for recovery or athletic conditioning." That said, the final installment of our series on Chiva-Som Hua Hin offers several tips with which those planning a stay, short or long, can take advantage of for a more meaningful wellness escape. Pointers for a healthful getaway Go for the consultations when you get there Individual health and wellness assessments are included with every stay package, but the total physical analysis and skin consultation are optional. We recommend, however, that you make it a point to avail of these as findings can go a long way when it comes to devising your personal treatment or wellness plan; Be candid with your wellness advisor Whether you’re going in for the standard assessments or add in the more specialised consultations, make it a point to be upfront with your wellness advisor. For this reason, be ready to share diagnostic information from your physician if necessary, or show them the standard workout plan you follow with your personal trainer back home; Attend your treatments and workouts as scheduled We know you’ve booked yourself a getaway, but remember that you also booked this as a way of getting your systems back in sync. Make it a point to be there for your treatments, especially those involving physical therapy or cranial/stress relief. Likewise, keeping to mandated workout schedules ensures that your body becomes accustomed to a new or revised regimen; and Ask for a workout or wellness plan you can follow when you get home Often, it is far too easy to forget the routines you had whilst on vacation no matter how good these are for your overall wellness. Be sure to bring a bit of the Chiva-Som experience back home by asking your wellness advisor or fitness trainer as to how to manage workouts when you’re back on your own or with your regular exercise coach. This also applies to nutrition, so have a talk with the on-site nutritionist on how best to follow your diet when the trip is over. Surround yourself with the wellness-boosting power of nature The beauty of Chiva-Som Hua Hin is that it is located in a natural paradise which has its own way of giving guests a healthily relaxing experience. Breathe deep We mentioned in one of the first articles in the series that breathing salt air at the coastline offers a variety of health benefits, including improved skin and respiratory health, as well as calming stressed-out minds. Chiva-Som Hua Hin’s refreshing atmosphere ensures that guests make the most out of the experience. Plus, for those in need of guided stress relief and relaxation, the aromatherapy solutions offered by the resort run the gamut of essential oils that have been used in the traditional practice of ensuring wellness for generations; Go for a walk in nature The Japanese concept of shinrin-yoku or forest bathing is one that is in practice at Chiva-Som Hua Hin. The resort actively talks about its initiatives in sustainability and offers guests the additional experience of touring through its own mangrove forests where they can learn more about its conservation efforts. If trekking through the forest isn’t your thing, a walk on the beach or taking part in watersports also helps; Ask about how you can live more sustainably As stated above, sustainability is one of Chiva-Som Hua Hin’s core values and is something it wishes to impart to its guests. Have a go at it yourself by looking in on the resorts’ initiatives in organic farming and farm-to-table gastronomy. Doing so enables you to pick up a variety of pointers with which to start your own sustainability journey; Turn off your tech Before we forget, some areas of the resort are no-phone zones. Besides, you’re at Chiva-Som to relax, unwind, and recover from the rigours of daily existence. Switching off your devices also means that you get to experience the amenities offered more deeply, enabling you to enjoy your stay in a more thorough manner; and Bring the organic experience home Make it a point to look in on the resort’s boutique for a variety of items that will let you bring the island experience home. With products ranging from its own line of organic skincare solutions to a range of tasty treats made with the most wholesome ingredients, the boutique is a great way to bring Chiva-Som’s best into your everyday life. For more information regarding the services, amenities, and accommodations at Chiva-Som Hua Hin, be sure to visit their official website.
Natalie Dau and Dawn Sim to hold wellness programme at Chiva-Som Hua Hin
As it marks its 30th year of promoting holistic wellness, award-winning Thai wellness destination Chiva-Som Hua Hin announced an exclusive collaboration with Guinness World Record-holder and ultra-marathon champ Natalie Dau and acclaimed yoga practitioner Dawn Sim. These renowned experts will be heading a complimentary four-day wellness programme for guests at the resort from the 26th to the 29th August. This comprehensive wellness programme will consist of strength training, functional fitness, yoga, immersive sound healing, breathwork and empowering wellness discussions, inviting guests to explore their own personal path to physical resilience, vitality and longevity. With only a limited number of spaces available, this complimentary programme offers rare access to leading fitness and wellbeing visionaries in an intimate wellness sanctuary The art of maturing with grace This integrative collaboration focuses on women’s health, particularly through life transitions such as perimenopause and menopause. During the event, Dau and Sim will lead a joint panel alongside Chiva-Som’s naturopath, Patience Sangwa, to explore women’s health across various life stages, offering practical, empowering tools for the body and mind. Their combined experience ensures every movement, every breath, every workshop will help women walk away feeling empowered and educated, physically, mentally and emotionally. Whether through mindful movement or energising workouts, this unique joint approach ignites a lifelong commitment to self-care and self-belief. Meet the mentors Returning to Chiva-Som Hua Hin for her third stint, Dau has inspired women around the world to reclaim their strength through movement. She guides women over 40 through power-charged strength training, functional fitness workshops and more to support and empower their evolving wellness journeys. Sim, on the other hand, makes her debut at Chiva-Som Hua Hin during this particular event. She is a seasoned yoga practitioner, sound healer and breathwork coach with over two decades of experience in emotional wellbeing and integrative healing. Her sessions are curated to promote mental clarity, emotional balance and self-awareness. With her nurturing presence, Sim creates a space for deep relaxation and mindful movement.
Chiva-Som Hua Hin strikes a balance between mind and body
The old adage Mens sana in corpore sano [a sound mind in a sound body] goes beyond mere words at Chiva-Som Hua Hin, as its onsite wellness team makes it a point to offer each guest an experience that incorporates the best ways to improve the body whilst relaxing from the tensions of everyday living. Indeed, the beauty of being able to offer the best in terms of holistic care means that guests are spoilt for choice with the number of activities that range from workouts meant to boost physical performance to massages and treatments that seek to soothe aching muscles and frazzled psyches. Also, thanks to discussions between wellness advisors and guests, these activities are properly integrated into everyone’s schedule: not as a regimented chore, but an exciting way to discover oneself whilst staying at Chiva-Som Hua Hin. Knowing exactly what you need We mentioned in the first article in our Chiva-Som Hua Hin series that a stay at the wellness destination begins with a one-on-one consultation with a member of the resort’s advisory team. What happens next is the creation of a workout, treatment, and dietary plan that perfectly suits each guest’s specific needs. In addition, the resort offers 16 curated retreat options that enable guests to enjoy themselves while getting the exact type of relaxing care or performance-boosting action that they need. These plans are offered for stays as short as three nights to as long as a full two weeks onsite. Guests are guided through activities by experts in physical fitness as well as general wellness, ensuring that they do not overly exert themselves and are able to balance both active time and relaxation. As Travel Daily Media’s Gary Marshall puts it: “Everything is done with the guidance of experts here. Some people do have a tendency to push themselves, and they do themselves more harm than good with that. The experts at Chiva-Som ensure everyone stays on an even keel so they get the full benefits of the experience and come away from their stay refreshed and revitalised.” Here’s to your health Regardless of whether you’re just beginning your fitness journey or you’re a hardened athlete getting ready for yet another gruelling competition, Chiva-Som Hua Hin’s in-house fitness team can guide you towards your goals with structured workouts that are meant to bring out the best in you. Even at their most basic, the fitness programmes at the resort are geared towards improving movement in different musculoskeletal groups, as well as breathing, stamina, and cardiac function. While some may opt for the gentle discipline of yoga or the more regimented approach of Pilates, others may choose to go in for extensive one-on-one time with a personal trainer, improve their strength through resistance-based aquatic exercise, or really get the adrenaline running with Chiva-Som Hua Hin’s renowned adventure training which involves up to 110 minutes of active biking through the surrounding environment. In some cases, physical therapy may also be mandated, especially for those recovering from accidents or major surgery, as well as athletes needing to reset themselves after competing. For all these options, Chiva-Som Hua Hin offers ample facilities with the appropriate equipment. Gary points out: “The experts know exactly which of your muscle groups to target when it comes to working out here. But, at the same time, if you’re recovering from anything from minor injuries to grave illnesses, the staff will make sure that you know your limits. It isn’t a ‘no pain, no gain’ situation here, but more of ‘let’s see how far you can go, and we’ll make adjustments from there.’ That’s a major thing.” Working towards wellness Some guests come in with a need to relax after days of hard work or have come for an escape from stressful moments in their lives. In many cases, the psycho-emotional stress takes a toll on one’s body as opposed to just the mind, leading to issues ranging from blinding migraines to digestive discomfort. For these, Chiva-Som’s blend of massage, naturotherapy, as well as both traditional Thai and western relief methods come into play. Gary says: “During my visit, there were a few stress-related issues that needed to be dealt with, so an acupuncture session was recommended for me. What I found surprising was that it didn’t feel like any acupuncture I’ve had previously: the insertion of needles didn’t sting and having them on my body didn’t feel uncomfortable! What followed was relief.” But there’s more than just acupuncture here: one can get cranial relief treatments for chronic migraines and scalp tension; even a complete detoxification process which is necessary, especially for those living and working in highly urbanised areas. Ageing is also taken into serious consideration, and there are modalities that help people hop onto the threshold of their golden years in a better state of health and wellness. Meanwhile, those with issues regarding immunity and digestion are taken through a series of traditional modalities that are meant to boost the body’s defenses whilst relieving the tension that has caused their gut to seize up; these, in turn, are balanced by nutritive solutions. Chiva-Som also offers guests a wide range of spa therapies that can help improve one’s complexion, allow for improved lymphatic drainage, and align mind and body. For more information regarding the services, amenities, and accommodations at Chiva-Som Hua Hin, be sure to visit their official website.
Dining into wellness at Chiva-Som Hua Hin
Believe it or not, one of the things that affects anyone’s decision to go on a wellness retreat is actually the quality of the food offered at the destination. But for guests making their way to Chiva-Som Hua Hin, an exceptional gustatory experience awaits them, one far removed from the dietary privation that has become a punchline when it comes to wellness cuisine. While nutritionally-balanced, every meal served at Thailand’s leading wellness destination is characterised by an exquisite interplay of flavour, texture, and culinary mastery as Travel Daily Media’s own Gary Marshall will attest. As Gary puts it: “Dining at Chiva-Som was always a pleasant surprise. From breakfast to dinner, we were treated to sumptuous meals that I am sure were prepared with great care. It’s good to know that, based on the interviews we had with in-house wellness advisors at the beginning of the stay, the dishes served were appropriate to our nutritional needs. In my case, these were foods that would help recovery whilst boosting immunity and vitality.” Chiva-Som Hua Hin also offers three dietary options specifically developed for those in need of detoxification from stressful environs, improved digestive function, and safe weight management. These are: The Weight Management Diet is centred on guided portion control to ensure safer weight gain or loss without compromising an individual's nutritional requirements; The Gut-healing Diet, an option that centres on the use of fibre and probiotics to improve a guest’s gut biome, thereby improving their digestive function in a much safer way than a crash or fad diet; and The Cleansing Diet which is a multi-stage process that ensures the removal of toxins and pollutants from the body through clean eating and adjustments to one’s nutritional intake. From earth to table Farm-to-table cuisine has long been synonymous with the global sustainability movement, but it is also in sync with Chiva-Som Hua Hin’s long-time ethos on holistic wellness. Freshness is one of the key characteristics of the food served at the resort: after all, the quality of fresh produce deteriorates in the process of shipping it from farms to retailers, then again from the retailer to the kitchen. Here, through its own organic gardens, Chiva-Som staff raise the fruit, vegetables, and even herbs that will make their way into the hands of expert chefs who will transform them into wholesome, flavourful meals. Add the fact that these gardens at Chiva-Som Hua Hin are certified organic by IFOAM-Organics International, and guests are assured that nothing that would be detrimental to their well-being may be found in their food. Plus, seasonal eating makes the gustatory experience more exciting as menus shift in variety based on what produce is currently at its best in terms of freshness, ripeness, and quality. Two exceptional dining venues Likewise, guests are spoilt for choice as Chiva-Som Hua Hin is home to two establishments that offer extensive menus featuring a range of specialities that run from traditional treats to contemporary delights. At Taste of Siam, Chiva-Som changes the game when it comes to beachfront dining, as guests may opt to dine within the cool interiors or right outside to catch the fresh sea breezes. Breakfast here is served a la minute, prepared fresh in the open kitchen to one’s specifications. Taste of Siam is also an excellent place to have lunch or dinner as it offers a choice between health-smart but exceptionally delectable versions of Thai classics, as well as a number of international specialities. For those seeking a more refined dining experience, The Emerald Room opens its doors and offers a sumptuous pescatarian menu that highlights the freshly-caught bounty of the sea. More adventurous diners also make their way to The Emerald Room for its popular steamboat menu which is both a fun and healthy way to enjoy the best that nature has to offer in terms of fresh ingredients. Healthy eating beyond one’s stay The beauty of Chiva-Som Hua Hin is that it goes beyond the temporary respite that many wellness facilities offer and more towards ensuring that each guest comes away with a curated plan for an improved lifestyle. This extends to their diets as, thanks to wellness advisors who take a careful look at the physical condition of each guest, recommendations are made as what best to eat moving forward in order to stay well and healthy. Plus, for those who want to bring the flavours of Chiva-Som Hua Hin to their homes in Thailand and beyond, the resort’s online boutique offers a range of tasty treats from infused honey and lemongrass tea to virgin coconut oil and delectable biscuits to change up one’s breaktime fare. For more information regarding the services, amenities, and accommodations at Chiva-Som Hua Hin, be sure to visit their official website.
Chiva-Som Hua Hin brings personalisation to holistic care
Personalised care lies at the core of Chiva-Som Hua Hin’s ethos of holistic wellness, and this ensures that all guests get the appropriate range of treatments, modalities, and amenities to suit their specific needs. Admittedly, there are different strokes for different folks and, while contemporary medicine and wellness offer a variety of curative and maintenance modalities, what works for one person may not necessarily work for another. For this reason, the bevy of experts making up the Chiva-Som diagnostics and treatments team take the time to discuss matters with each and every guest almost as soon as they arrive in Hua Hin. As our very own chief executive Gary Marshall will attest, that much additional effort on the part of the resort team leads not only to an exceptional stay at Chiva-Som, but also significant improvements in the health of every guest. Getting to know you As Gary recalls from his recent stay at Chiva-Som Hua Hin: “After settling into my room, the next steps involved getting a one-on-one consultation with a member of the resort’s health and wellness advisory team. “We began with consultory sessions with in-house experts to tailor my programme for the entire stay, and I also underwent a facial scan wherein they took a close look at my skin to determine the state of my health based on what they saw through the technology they had on hand.” That particular technology is the VISIA Skin Analysis System developed by the American medical systems firm Canfield Scientific Inc. VISIA, in particular, is seen as the gold standard when it comes to skin diagnostics, as the award-winning technology makes use of high-definition imaging, UV and IntelliFlash lighting, and artificial intelligence to produce a comprehensive scan of a patient’s skin. In this case at Chiva-Som, VISIA enables the team to catch any blockages, UV damage, and inflammatory conditions occurring in the skin. Indeed, the eyes may be the windows to the soul, but the skin serves as a chart or blueprint detailing the state of an individual’s health. According to Gary, the facial analysis was followed by a more comprehensive physiological analysis and a session with a resident naturopath to determine the specific range of treatments and modalities recommended for him throughout his stay. Why an examination is necessary We stated earlier in this article that what may work for one person may not necessarily work in another. In which case, the information gathered throughout the diagnostic process will lead to the formulation of treatment, exercise, and even dietary plans for individual guests to follow throughout the duration of their stay. What is recommended is dependent on any of the following: A need for post-surgical / post-treatment care Getting surgery or completing a treatment regimen may resolve a specific medical issue, but an invasive procedure or a highly-charged cocktail of medications can leave the body severely depleted. In which case, Chiva-Som Hua Hin experts may recommend a low-impact exercise regimen so as not to further strain the body and a specialised nutritional plan to strengthen the guest, replenishing nutrients and even body mass lost throughout the treatment process; A need for hormonal balancing, especially among female guests Whether one is seeking to boost fertility through stress reduction and balanced nutrition or navigating through the challenges of perimenopause and menopause itself, getting an expert’s analysis goes along way to determine precisely what one’s body needs to get into proper sync; A need for strengthening and/or recovery This is especially necessary for competitive athletes, especially prior to or immediately after a gruelling competition. A careful analysis of one’s physical state determines the preparedness of one’s musculoskeletal and circulatory systems for racing or other strenuous event, or pinpoints areas that require treatment in the aftermath of an event; A need to destress and detox The wear and care of everyday living is what prompts the majority of guests to make their way to Chiva-Som Hua Hin, much as its own founder did in the 70s and 80s. While optional, consultations help with the stress relief process as experts see what forms of massage, aromatherapy, and meditation would work best for an individual; and A need to mitigate the effects of natural ageing While ageing is a natural part of life, getting a proper diagnostic from those who know best can reduce the adverse effects it may have on one’s quality of life. Likewise, chronic diseases may be kept at bay through an expertly considered regimen of exercise and diet. At Chiva-Som Hua Hin, experts also skillfully weave together the centuries-old healing traditions of the East with contemporary treatments backed by science in order to ensure that each guest gets the best possible care for their respective conditions. For more information regarding the services, amenities, and accommodations at Chiva-Som Hua Hin, be sure to visit their official website.
Chiva-Som Hua Hin: Where wellness is a personal experience
While there are many spa destinations throughout the world, and especially in Southeast Asia where weary travellers make their way to Thailand and Indonesia to seek a respite from both physical and mental cares, Chiva-Som Hua Hin stands as a destination apart, one where overall wellness becomes a truly personal experience. For over three decades, this destination for both luxurious recreation and holistic care has enabled guests to reset themselves to a more ideal state of health through a well-considered blend of traditional healing modalities, contemporary medical science, and a truly relaxing environment right on the seashore. But what really sets the Chiva-Som experience apart from others in its class is the way that there are no “one-size-fits-all” solutions here; everything from treatment plans to daily meals and activities are specifically tailored to the needs of individuals. Where it all began To know the ethos behind Chiva-Som, particularly its flagship Chiva-Som Hua Hin, is to know the story of its founder: former Thai deputy Prime Minister Boonchu Rojanastien. The late politician may have begun his career in accountancy, but a lifelong fascination for good health and wellness were what drove him later in life to transform what was a holiday home into one of the world’s leading centres for holistic wellbeing. The Thai province of Hua Hin initially served as a weekend escape for the Rojanastiens who saw it as a restful retreat from the hectic bustle of Bangkok. In Hua Hin, they and their friends could play their favourite sports, breathe in unpolluted air, and eat meals that were healthier and tastier than their usual urban fare; this ensured that they were fully rested and recharged for the week ahead. Boonchu Rojanastien’s motto in life was Above all, enjoy your life, and this meant his lifestyle involved an unregimented and deeply personal approach to wellness, leading him to encourage family and friends to adopt healthier habits to transform their own lives. This ethos spread outside Rojanastien’s immediate circle, paving the way for the transformation of his beachfront residence into a resort specialising in health and wellness that officially opened in 1993. Rojanastien named the resort Chiva-Som, a Thai phrase that translates as the haven of life. While its founder passed on in 2007, his message of enjoying one’s life through healthful and transformative experiences remains the ethos that continues to drive Chiva-Som Hua Hin’s operations, guiding individual guests into making expertly-guided changes to their lifestyles, enabling them to live their best lives in the best of health. One with nature, one with wellness Today, Chiva-Som Hua Hin is known as one of Southeast Asia’s most awarded spa destinations, and for some very good reasons. Under the leadership of its current chair and chief executive Krip Rojanastien who took over from his father in 2007, Chiva-Som has also built up a reputation for weaving sustainability principles throughout its operations, ensuring the glowing health of both its guests as well as its natural environment. Likewise, its location along the coastline enables guests to enjoy balmy sea breezes, the saline air offering numerous health benefits from better breathing after exposure to urban pollution to lower stress levels and calmer nerves and skin; walking along the shore and exploring the surrounding environs in a tropical form of therapeutic shinrin-yoku [forest bathing] also provides a natural way to a hard-reset for the mind and body. As our chief executive Gary Marshall will attest later in the series, Chiva-Som’s bevy of experts will also craft tailor-made plans for relaxation, rejuvenation, and recovery based on one’s overall health condition on both physical and mental/emotional levels. In doing so, Chiva-Som is more than just another luxury getaway, but a place where mind and body can refocus, build strength, and become better prepared to face the world beyond. For more information regarding the services, amenities, and accommodations at Chiva-Som Hua Hin, be sure to visit their official website.
Chiva-Som Hua Hin announces its activity slate going into Q3-2025
As the year enters its third quarter, Chiva-Som Hua Hin beguiles guests with a special series of classes, talks and workshops to delve deeper into the science of health and wellbeing. From modern to traditional medicine, heart to bone health, and a whole world of holistic healing, the renowned holistic wellness retreat shares the necessary knowledge and skills guests need to fine-tune their personal wellness journey throughout the third quarter of this year. All these healthful and mindful activities will be at guests’ fingertips event as they enjoy the full use of Chiva-Som’s pioneering facilities and tranquil setting that rejuvenates the mind, body and spirit. The correlation between exercise and mental health As mental health issues become more and more prevalent in today’s society, Chiva-Som’s resident physician Punnapat Thawepornpuriphong explains the two-way relationship between physical and mental health. The doctor’s sessions delve into one of the best and most natural ways to enhance mental health: exercise, regardless of whether it’s for cardio, strength, or mindfulness. Likewise, Flow Yoga sessions focus on the connection between movement, breath and the mind, providing not only a workout as each participant flows through a series of traditional asanas, but also reduced stress levels and improved mood. Breathing one’s way to wellness Visiting holistic therapist Lucja Maslowska draws from traditional healing practices and modern medicine to inform her approach to wellness. In this class, she teaches simple breathing exercises to enhance the quality of breath and overall well being. Maslowska will also teach guests how to improve their food choices for a healthy body and healthy mind, drawing attention to common deficiencies that they may not even be aware of. Where tradition meets science TCM practitioner Prathana Kumboonchu outlines the Chinese framework of nutrition, introducing therapeutic herbs and plants that you can incorporate into your daily life. At the same time, Kumboonchu will also prepare refreshments and snacks that participants can sample in class. Meanwhile, naturopath Keletso Kelosiwang will teach guests how to maximise their calcium intake for optimal bone health, along with how other nutrients play key roles in helping people stay healthy. Kelosiowang will work to dispel the numerous myths regarding the use of calcium in daily living, notably in the form of mass-marketed supplements. Quite importantly for older guests, Chiva-Som will also offer sessions regarding fall prevention and injury management. Falls can happen anytime and anywhere to people of any age, but ageing increases both the risk and the severity of resulting injuries. In these sessions, guests will learn how to minimise this risk in the first place with a few simple adjustments to their homes and discover exercises that help them maintain their balance and strength.
Hua Hin – Thailand’s Coastal Gem and the Future Blueprint for Tourism?
Photo: Thai tourism’s future blue print? We explore how Hua Hin might be used as a model for tourism recovery and innovation across the country Tucked along the Gulf of Thailand, just a few hours from Bangkok, Hua Hin remains one of the kingdom’s most alluring coastal towns—a sanctuary where timeless elegance meets serene simplicity. My recent stay in Hua Hin, beginning mid-May, reaffirmed the reasons I call this place my “happy place.” The gentle lapping of waves, early morning walks along the shoreline, and the peaceful cadence of tropical life offered a stark contrast to the world’s current uncertainties. From my vantage point at the Hyatt—overlooking lush gardens, lotus ponds, and the saltwater scent of sea air—Hua Hin reminded me of Thailand at its best: graceful, welcoming, and quietly resilient. A Season of Reflection This visit came at a particularly poignant time for Thailand. In March, a powerful 7.7 magnitude earthquake in neighbouring Myanmar sent tremors through much of the region, shaking buildings in Bangkok and stirring unease across the kingdom. It was a stark reminder of how quickly the equilibrium of daily life can shift. Yet, as always, the Thai spirit endures. Communities rallied. The government acted swiftly. And across the tourism sector, new safety protocols and messages of reassurance were implemented. Hua Hin, with its royal legacy and gentle pace, felt like a fitting place to pause, reflect, and consider not only what’s been lost—but what may yet be regained. The Economic Engine at Risk Tourism has long been one of Thailand’s most potent economic engines, contributing nearly 20% of GDP and employing millions across both urban centres and rural provinces. Pre-pandemic, the sector generated over 3 trillion baht annually in direct and indirect revenue. With foreign arrivals dipping 1.75% year-on-year as of mid-May, and some analysts suggesting that annual tourism arrivals might only match last year’s figure—the immediate economic loss, against it’s planned revenue, is therefore staggering. In 2024, Thailand experienced a robust resurgence in its tourism sector, welcoming approximately 35.54 million international visitors—a 26.3% increase compared to 2023. This influx generated over 1.7 trillion baht (approximately USD 51.81 billion) in revenue, underscoring the sector’s pivotal role in the nation’s economic recovery. The top source countries contributing to this growth were China (6.7 million visitors), Malaysia (4.93 million), and India (2.12 million). Strategic government initiatives, such as visa exemptions for citizens of 93 countries significantly enhanced travel convenience and encouraged more visitors to choose Thailand. Domestically, Thai residents made approximately 198.69 million trips, contributing an additional 952.77 billion baht to the economy. Collectively, both international and domestic tourism activities in 2024 generated a total revenue exceeding 2.75 trillion baht, highlighting the sector’s substantial contribution to Thailand’s economic landscape. Looking ahead, the Tourism Authority of Thailand (TAT) has set ambitious targets for 2025, aiming to attract between 36 and 39 million international visitors and generate up to 2.23 trillion baht in tourism revenue. But the real danger lies in long-term erosion: not just of revenue, but of global competitiveness, investor confidence, and industry morale. Here’s the paradox, while the losses measure in the trillions, the required investment to pivot and rejuvenate the sector could be relatively modest in comparison. A government or private sector infusion of just 100–200 billion baht—a fraction of annual tourism revenues—could fund sweeping changes: from digitisation and marketing, to upskilling labour and creating crisis-resilient infrastructure. This is not just about plugging gaps, but about leveraging a slowdown to reimagine the future of Thai tourism. Five Possible Courses of Direction for Thai Tourism’s Next Chapter 1.Diversify Source Markets Beyond China and Russia Over-reliance on a few key markets makes the sector vulnerable to geopolitical and economic swings. Greater focus on India, the Middle East, Eastern Europe, and high-spending travellers from the EU and North America can spread risk and increase average per-trip expenditure. 2.Develop Year-Round Domestic Tourism Incentives Supporting Thai travellers with seasonal incentives and domestic tourism campaigns can stabilise occupancy during shoulder and low seasons. Creating loyalty programmes or tax rebates for local travellers could go a long way. 3.Upgrade Infrastructure & Digitisation Seamless travel experiences—from e-visas to smart airports and real-time transport integration—are essential. Investment in AI-powered visitor services, multilingual content, and efficient public transport in tourist areas could elevate Thailand’s competitiveness overnight. Photo: Develop year-round domestic tourism 4.Promote Sustainable & Community-Based Tourism Eco-conscious travellers are looking for meaning, not just luxury. Hua Hin and similar towns can promote authentic, low-impact experiences—such as homestays, local crafts, and conservation tourism—while supporting rural economies and reducing overcrowding in hotspots. 5.Establish a National Tourism Innovation Fund A public-private investment vehicle could support SMEs in the hospitality and travel sectors with grants, training, and innovation hubs. Focus areas could include green tech, accessibility for seniors and people with disabilities, and wellness-oriented travel. Why Hua Hin Still Matters In an uncertain global landscape, Hua Hin continues to offer rare clarity, calm without sterility, tradition without the trappings of cliché. In Hua Hin I enjoyed peaceful afternoons by the lagoon pool and evenings filled with jazz and sea breezes, I rediscovered not only a destination—but a direction. The Thai tourism industry has been knocked off balance, yes—but it is not broken. With strategic thinking and modest but meaningful investment, it can rise stronger, smarter, and more inclusive than before. And towns like Hua Hin, quiet stars in the national constellation, will be vital in guiding that journey forward.
Aleenta Resorts in Phuket and Hua Hin make it into the Travel + Leisure 500 Best Hotels
Aleenta Resorts announced that Aleenta Phuket–Phang Nga Resort & Spa and Aleenta Hua Hin–Pranburi Resort & Spa were named among the Travel + Leisure 500 Best Hotels for 2025. This prestigious accolade highlights the resorts' commitment to delivering exceptional guest experiences, sustainable luxury, and authentic Thai hospitality. AKARYN Hotel Group founder and managing director Anchalika Kijkanakorn expressed her gratitude over the double accolade. She said: "Being recognised among the Travel + Leisure 500 Best Hotels is a testament to our team's dedication to creating meaningful and sustainable luxury experiences. We are honored to be acknowledged alongside the world's finest hotels." Two exceptional properties Situated on the serene Natai Beach, Aleenta Phuket–Phang Nga Resort & Spa offers guests a tranquil escape with its private beachfront villas, holistic wellness programs, and innovative plant-based dining at SEASONS restaurant. The resort's dedication to sustainability is evident through initiatives like eliminating single-use plastics and sourcing local organic produce. Its recent inclusion in The Leading Hotels of the World and recognition with a MICHELIN Key further underscore its excellence in service and commitment to environmental responsibility. On the other hand, Aleenta Hua Hin–Pranburi Resort & Spa along the Gulf of Thailand is celebrated for its eco-conscious approach to luxury. The resort operates a 25-acre organic farm supplying its kitchen's produce and offers wellness programs that include yoga, meditation, and traditional Thai therapies. Its efforts in sustainability and wellness have earned it a MICHELIN Key, recognizing its unique character and high-quality service.
The Kaset Hua Hin
THE KASET, HUA HIN, Soi Moobaan Suan Son, Nong Kae, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
Anantara Hua Hin Resort
Anantara Hua Hin Resort, ชายหาด Phet Kasem Road, Hua Hin, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
Laksasubha Hua Hin
Laksasubha Hua Hin, Hua Hin, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
Laaksasubha Hua Hin
Laksasubha Hua Hin, Hua Hin, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
Amari Hua Hin
Amari Hua Hin, Nong Kae, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
The Standard Hua Hin
The Standard Hua Hin, Naresdamri Road, Hua Hin, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
Ace of Hua Hin Resort
Ace of Hua Hin Resort, Petchkasem Road, Cha-Am, Hua Hin, Phetchaburi, Thailand
Holiday Inn Vana Nava Hua Hin
Holiday Inn Resort Vana Nava Hua Hin, an IHG Hotel, Nong Kae, Hua Hin District, Prachuap Khiri Khan, Thailand
Holiday Inn Hua Hin Vana Nava
Holiday Inn Resort Vana Nava Hua Hin, an IHG Hotel, Nong Kae, Hua Hin District, Prachuap Khiri Khan, Thailand Thailand
10th Centara World Masters Golf Championship – Hua Hin, Thailand
10th CENTARA WORLD MASTERS GOLF CHAMPIONSHIP 8-14 JUNE 2025 HUA HIN, THAILAND WELCOME! You are invited to the
Webinar – Latest update on Hua Hin Airport
TD would like to invite you to join John Laroche, CEO of Pheonix Aviation in a general update on what is happening with International carrier plans potentially coming into Hua Hun Airport in 2022.
Can we tempt you with a 2 day getaway at Centara Grand Hua Hin??
In partnership with TD, Centara Grand Hua Hin is giving viewers the chance to win a 2 night stay including breakfast in a Premium Deluxe room simply by answering a simple question
Luxury Oceanfront Pool Villa seeks fun-loving travellers! Apply within
In partnership with TD, Conrad Koh Samui is giving you the opportunity to win two nights in a Oceanfront Pool Villa including breakfast for two all by answering one easy question.
MTE Hanoi 2025 – Unlocking Opportunities in Vietnam’s Hospitality & Real Estate
Join MTE Hanoi As Vietnam’s Booming Development Pipeline Opens New Opportunities - Meet The Nation’s Key Developers And Industry Leaders At The Premier Hospitality And Real Estate Conference.
TDM Global Summit Singapore – 2025
November 24, 2025 | 8:30 AM to 6:00 PM SGT | InterContinental® Singapore , 80 Middle Road, Singapore 188966 DOWNLOAD
Win 2 nights in a Ocean front Balcony Pool Suite at SALA Samui Chaweng Beach!
SALA Samui Chaweng Beach Resort is Koh Samui’s stunning new 5-star pool suite and villa beach resort and spa. Replete with a white sandy beach, luxury pool villas and all the amenities needed to create a magical getaway drenched in sunshine -- it really is the quintessential Asian paradise.
Win two nights at the AVANI Atrium Bangkok
Travel Daily Asia has teamed up with AVANI Atrium Bangkok to offer travel professionals the chance to win a 2-night