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Philippines generates over US$10 million in sales leads at ITB Berlin
The Philippine Tourism Promotions Board (TPB) announced that its participation at the Internationale Tourismus-Börse (ITB) Berlin 2025 in Berlin, Germany yielded over US$10 million in sales leads. In a statement released on Monday, 17th March, the TPB declared that leads generated at ITB 2025 were 30.31 percent higher than in 2024. TPB chief operating officer Maria Margarita Nograles said: “The enthusiasm for our renowned and emerging destinations affirms the transformative experiences that await visitors to our shores. I am immensely proud of the unwavering commitment of our Philippine sellers, whose hard work translated into strong partnerships with the global tourism industry.” This is the 40th time that the Philippines has participated at ITB Berlin, having originally joined in 1985. Best foot forward on the world stage The Philippines showcased world-class artistry and creativity at this year’s ITB Berlin, with 29 private sector exhibitors from the travel and tour agencies, destination management companies, and the accommodation sector making up its delegation As part of the booth activations for the three-day fair, guests witnessed a live demonstration of handmade Sagada stoneware pottery and had the opportunity to make their own pottery. Likewise, exhibitors presented the country’s foremost destinations, namely Siargao, Boracay, Palawan, Cebu, Iloilo, Ilocos Sur, and Negros Occidental, to potential foreign buyers and travellers. According to Nograles: “Along with our country's breathtaking destinations comes a diversity of immersive experiences visitors can enjoy. We are optimistic that the partnerships we have forged and the interest we have generated will lead to greater global awareness of the Philippines and, ultimately, increased visitor arrivals, strengthening our tourism industry in the years ahead.”
Centara has a successful run at ITB Berlin 2025
Thai hospitality company Centara Hotels & Resorts reports that it had a successful week at the recently concluded ITB Berlin 2025. Centara executives adopted a refreshing new approach to B2B relations that saw the company’s traditional exhibition booth replaced with key executive meetings and vibrant events. This year, the company decided to do things a little differently even as its CEO Thirayuth Chirathivat and chief operating officer Michael Henssler presented the group's latest strategic updates to their travel industry colleagues and media partners. Going on Centara Journeys in Berlin In addition to highly productive days at Berlin ExpoCenter City, Centara’s team invited its esteemed travel trade and business partners, local dignitaries, former ambassadors and media friends to a series of impressive events, running under the theme Centara Journeys and highlighting the brand’s world-renowned style of warm, heartfelt and Thai-inspired hospitality. The KaDeWe evening On 4th March, a spectacular brand showcase was staged at Kaufhaus des Westens (KaDeWe), the luxury department store. Eighty distinguished guests were treated to a glamorous evening of contemporary cuisine, creative cocktails, fine wine and live jazz music that is sure to live long in the memory. KaDeWe is part of a global network of luxury department stores owned by Central Group, Centara’s parent company, which includes other prestigious locations such as Selfridges in London, La Rinascente in Milan, Globus in locations across Switzerland, and Central Embassy in Bangkok. The Dae Mon dinner The following day, 5th March, Centara hosted an exclusive evening at Dae Mon, the acclaimed Asian restaurant. Amid an inspiring ambience with creative cuisine and dazzling décor, Chirathivat and Centara senior executive vice-president for corporate affairs and social responsibility Supatra Chirathivat personally thanked a select group of 20 media representatives for their positive coverage and cooperation. ITB Berlin was the perfect platform for Centara to provide updates on its latest developments, including the recent launch of The Atollia by Centara Hotels & Resorts, the twin-resort destination which combines two properties: the new underwater world-themed Centara Mirage Lagoon Maldives and the soon-to-open Centara Grand Lagoon Maldives. This will give Centara four distinct resort experiences in the Maldives to intuitively cater for a wide range of guests, from families to couples.
Indonesia ramps up tourism promotion at ITB Berlin 2025
Indonesian tourism minister Widiyanti Putri Wardhana ramped up tourism promotion for her nation at the recently concluded ITB Berlin. From 4th to 6th March, Wardhana and her team explored opportunities for cooperation through bilateral meetings with counterpart agencies from across the globe. Among these were UN Tourism secretary general Zurab Pololikashvili and Gloria Guevara, currently a candidate to become the next secretary-general of UN Tourism; as well as Dieter Janecek and Dr Marion Weber from the German Federal Ministry for Economic Affairs and Climate Action. The tourism minister presented five flagship programmes during her meetings, which include Indonesia’s Clean Tourism Movement; Tourism 5.0 via artificial intelligence (AI) and digitalisation; Upgrading Tourism through gastronomy, marine, and wellness tourism; Event planning and organisation utilising original Indonesian intellectual property (IP); and Tourism Villages. In a statement released to the media on Sunday, 9th March, Wardhana said: "I am optimistic this collaboration can encourage tourism's contribution to Indonesia's economic growth.”
Tourism Authority of Thailand marks 50th year of participation at ITB Berlin
The Tourism Authority of Thailand (TAT) marked 50 years of participation at ITB Berlin by expanding its presence under the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. At the event held from 4th to 6th March at Berlin’s Messe Berlin Exhibition Grounds, Her Royal Highness Princess Ubolratana reaffirmed her royal support for Thai tourism and culture, while Prime Minister Paetongtarn Shinawatra emphasised Thailand’s commitment to becoming a sustainable, high-value global destination. In her remarks, TAT governor Thapanee Kiatphaibool stated: “Thailand’s presence at ITB Berlin, with an expanded pavilion, digital advancements, and a strong focus on sustainability, underscores our commitment to high-value, sustainable tourism. Through Amazing Thailand Grand Tourism and Sports Year 2025, we highlight Thailand’s cultural richness, soft power, and innovation to further strengthen the country’s position as a leading global travel destination.” For TAT, its participation at ITB Berlin 2025 is vital for hitting Thailand’s 2025 tourism target of 39 million visitors and 3.5 trillion Baht in revenue. European arrivals are projected to grow from 7.05 million in 2024 to 10.62 million in 2025, with Germany alone expected to contribute 1.05 million visitors, reinforcing its role as a key source market. More space to show off more experiences Aligned with the Ignite Thailand’s Tourism policy, the Thailand Pavilion at ITB Berlin 2025 tripled in size to 1,820 square metres, reinforcing Thailand’s global tourism brand while embracing Sustainable Thailand Soft Power and highlighting its culture, innovation, and sustainability-driven tourism. The Thailand Pavilion hosted over 150 Thai tourism operators, including hotels, destination management companies, attractions, and wellness providers, alongside tourism businesses and operators from hidden gem provinces. It also featured a Partner Organisations Area, showcasing key stakeholders such as Thailand Privilege Card, the Department of Tourism, the Designated Areas for Sustainable Tourism Administration, the Sports Authority of Thailand, Airports of Thailand, major airlines, and tourism associations. Blending Thai identity with global appeal, the pavilion was divided into five zones: Business Meeting and Provincial Areas to connect Thai sellers with international buyers, Partner Organisation Areas to promote sustainable tourism, and the Saneh Thai (Soft Power) Area which highlighted Thai culture through Food, Fashion, Fight (Muay Thai), Festivals, and Films. The Tourist City Area showcased hidden gem provinces, while the Sports Tourism Area focuses on Muay Thai and adventure tourism. The display encouraged visitors to explore material origins, engage with communities, and participate in workshops. From 5th to 6th March, the pavilion also presented the Thailand Mini Mart, now in its 10th year at ITB Berlin. This vital sub-event helped connect Thai tourism operators with European buyers, fostering business opportunities and strengthening TAT’s regional partnerships.
Rajasthan Tourism shines at ITB Berlin 2025
The Department of Tourism (DOT), Government of Rajasthan once again made a grand impact at ITB Berlin 2025. Rajasthan captivated global visitors with its royal charm and was honoured with the prestigious PATWA (Pacific Area Travel Writers Association) Award. H.E. Diya Kumari, Deputy Chief Minister of Rajasthan was awarded the Woman Tourism Minister of the Year award. Additionally, Rajasthan secured second place in the ‘Destination of the Year – Royal Experiences’ category, reinforcing its position as a premier global destination. The PATWA award ceremony was graced by tourism ministers from ten countries, tourism officials, hospitality and airline leaders, destination representatives, industry stalwarts, and international media. On the first day of ITB Berlin, Rajasthan Tourism booth was officially inaugurated by H.E. Ajit Gupte, Hon’ble Ambassador of India to Germany. This year, the Rajasthan Tourism delegation to Berlin, under the guidance and leadership of Hon’ble Deputy Chief Minister of Rajasthan, Diya Kumari was led by Shri Anand Tripathi, Additional Director, and Shri Upendra Shekhawat, Deputy Director, Department of Tourism, Government of Rajasthan. Additionally, representatives from the Palace on Wheels and eight co-exhibitors from Rajasthan’s travel trade participated in ITB, further strengthening Rajasthan’s tourism presence on the global stage. This year, Rajasthan’s delegation distributed tourism literature in German language, especially prepared for ITB Berlin, ensuring deeper engagement with the German market. The state’s vibrant booth highlighted Rajasthan’s rich culture, iconic forts and palaces, luxury products like Palace on Wheels and heritage hotels and other diverse experiences and products. Various decoratives like puppets, and bird hanging, miniature elephants and camels were used to give ethnic touch to the booth. On the second day of ITB, Rajasthan hosted a road show at the Rajasthan booth bringing together tour operators, travel agents, media representatives, and travel bloggers. The presentation on Rajasthan was made by Tourism officials and also FHTR representatives. A special address on the safety measures adopted by state tourism board for solo and women travellers was made by FHTR. The presentation also included a beautiful AV on the tourism products of the state. During the three days at ITB Berlin, Rajasthan’s tourism representatives engaged in more than 50 strategic meetings with tour operators, travel agents, media, and other tourism stakeholders, further boosting partnerships and promoting Rajasthan as a must-visit destination.
Emirates Airline forges 11 strategic agreements with key partners at ITB Berlin 2025
Airline forges 11 strategic agreements with key partners, welcomes over 6,000 visitors to its stand across the leading travel exhibition’s three day run. Emirates concluded yet another successful ITB Berlin, reinforcing its commitment to the world’s largest travel trade show while deepening strategic partnerships across the global travel eco-system. Over the event’s three day run, the airline signed 11 strategic agreements, held 270 high-level meetings and received over 6,000 visitors at its stand, which featured Emirates' latest-generation A350 cabin products alongside its signature Onboard Lounge and Shower Spa, as well as its sustainability initiatives. Network Expansion: Connecting the world to Asia Ahead of its return to this year’s edition of ITB Berlin, Emirates announced the launch of three new Asian destinations – Shenzhen in China (1 July), Da Nang in Vietnam (2 June) and Siem Reap in Cambodia (3 June). This strategic growth will establish essential connections that benefit both leisure and business travellers, delivering enhanced options, better connectivity, and greater access to Southeast and East Asian markets. Promoting Central Europe and Mediterranean gateways Emirates also renewed its Memorandum of Understanding (MoU) with the Austrian National Tourist Office (ANTO) on the sidelines of ITB Berlin, further reinforcing its ongoing commitment to attracting travellers from across its global network to explore this European gateway. The renewal of the partnership coincides with Emirates celebrating 20 years of operations to Vienna last year, having carried more than 5 million passengers between Dubai and the Austrian capital so far. In a similar move to promote Malta, Emirates also signed an MoU with the Malta Tourism Authority to boost inbound tourism to the Mediterranean gateway from across its global network. Reimagining air-land-sea links ITB Berlin this year served as a springboard for the airline’s ever-expanding cruise partnerships. The airline’s long-standing commitment to promote Dubai as a preferred global cruise destination and hub was supported by the extension and expansion of its strategic partnerships with TUI Cruises, Costa Cruises and AIDA Cruises. The airline’s partnership extension with TUI Cruises is optimally timed with the addition of their second vessel homeporting its operations in Dubai for the 2025/2026 cruise season. Emirates’ extended partnership with Costa Cruises through 2027 will see both entities work even closer to explore enhanced transport solutions between Dubai International Airport and Dubai Harbour Cruise Terminal. These collaborations will further enhance connectivity between air, land and sea, offering cruise customers a seamless booking experience and unparalleled convenience at every touchpoint of their journey. Elevating the customer experience through OTAs Emirates strategically used ITB Berlin as a platform to expand its partnerships with key global travel platforms as part of its continued commitment to customer experience excellence, from booking to boarding. The airline expanded its long-term partnership with Expedia Group to offer travellers the convenience of personalising their own trips on Emirates. The airline’s full integration of its New Distribution Capability (NDC) API with Expedia Group’s brands, now offers its complete portfolio of products and services, including extra baggage and seat selection. Emirates and Trip.com renewed their long-standing partnership, helping to expand Trip.com’s global presence, leveraging Emirates' extensive international network, and coordinating promotional efforts in Asian and European markets, which remain a strategic focus for both Trip.com and Emirates.
Thai Premier reveals tourism vision at ITB Berlin 2025
Thai Prime Minister Paetongtarn Shinawatra unveiled a bold vision for sustainable high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025. In her remarks, she underscored sustainable tourism as a key pillar of Thailand’s strategy, driving economic growth and world-class visitor experiences through initiatives that promote sustainability, seamless travel, soft power industries, medical and wellness tourism, and visitor safety. Shinawatra likewise reaffirmed Thailand’s commitment to sustainability, innovation, and inclusivity, inviting global travellers to participate in the Amazing Thailand Grand Tourism and Sports Year 2025. Furthermore, she affirmed that the initiatives delineated in the vision will strengthen Thailand’s position as a global leader in responsible travel, aiming for 39 million visitors and €98 billion in 2025. The Thai Premier also visited the Thailand Pavilion which represents the Tourism Authority of Thailand (TAT)’s 50th anniversary at the event and highlights the country’s Sustainable Soft Power strategy. Sustainability and soft power Sustainability remains central to Thailand’s overall tourism strategy, with Green Destinations expanding and sustainability standards strengthening. As host of the Global Sustainable Tourism Council Conference next year, Thailand is fostering an eco-friendly tourism industry through public-private partnerships. At the same time, Thailand is streamlining its visa processes, introducing an online Arrival Card, and upgrading biometric entry systems. Expanded aviation infrastructure, on the other hand, will accommodate 250 million passengers annually, while public transport enhancements will improve connectivity to creative districts and green spaces. Thailand’s cultural heritage and soft power boost its global tourism appeal: The Michelin Guide partnerships elevate Thai cultural identity and cuisine, while the current season of HBO’s The White Lotus put Thailand on the map as a preferred filming location. Healing and safety to the fore Also, as the ASEAN’s leading medical and wellness Hub, Thailand offers accredited healthcare, competitive pricing, and world-renowned hospitality. The sector, valued at €28.4 billion, continues to expand as more patients come to the country for various treatments. Ensuring visitor safety is also a government priority, with strengthened emergency response systems, enhanced security at tourist sites, and robust safety measures across all destinations.
Pakistan takes part in ITB Berlin 2025
Pakistan tourism officials and professionals made their way to this year’s ITB Berlin, actively promoting their nation in Europe. Led by representatives of the Green Tourism Company, the Pakistani delegation made the most of the world’s largest travel trade show to promote the country’s various tourism initiatives from 4th to 6th March. The country’s pavilion at the event was inaugurated by Saqlain Syedah, Pakistani ambassador to Germany, and showcased traditional crafts, music, and specialities. A key growth sector Tourism was designated by Pakistan’s Special Investment Facilitation Council (SIFC) as a priority area in terms of the country’s economic growth. The country’s participation at ITB Berlin cast its tourism sector in the spotlight, emphasising emergent trends, sustainability, and socially responsible tourism. Current issues regarding infrastructure and security notwithstanding, Pakistan's tourism receipts grew by 64 percent as of Q3-2024, making it a vital contributor to the economy.
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ITB India 2025, Mumbai India
What is ITB India ITB India is an annual 3-day business-to-business trade show and convention curated to connect you to the
ITB Asia 2025, Singapore
ITB Asia, Asia’s Leading Travel Trade Show,is an annually held B2B trade show and convention for the travel industry; it is designed to be the
ITB China 2025 – Shanghai, 27-29May
ITB China is the leading B2B-Exclusive trade show focused on the Chinese Travel Market. At ITB China in Shanghai, we bring together top and hand-selected buyers from Greater China with industry professionals from all over the world. We provide various networking events and a unique state-of-the-art matchmaking system to enhance networking and maximize business opportunities at our travel expo. Coinciding with our travel fair, the
ITB India 2024 – 11 – 13 September 2024 at Jio World Convention Centre, Mumbai, India.
ITB India is an annual 3-day business-to-business trade show and convention curated to connect you to the Indian Travel Market. ITB India brings together key travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate and Travel & Technology. Leverage on ITB India to capture the fast-growing Indian and South Asian Markets, forge new partnerships and strengthen existing business relations with the most important players in India.
ITB Asia 2024 – Marina Bay Sands, Singapore from 23 – 25 October 2024.
ITB Asia, Asia's Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
ITB China 2024 – Shanghai, China
Meet with high diversity of buyers coming from leading travel companies throughout China, and attendees seeking for business opportunities in China. At ITB China we gather top and hand-selected Chinese buyers from leading Chinese travel agencies, with the focus on conducting successful and profitable deals for you, the matchmaking system is a proven way to make the most of the limited time at the exhibition
ITB Asia 2023: Marina Bay Sands, Singapore 25 – 27 October 2023
ITB Asia, Asia's Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
ITB India 2023 – 26 to 28 April 2023, Mumbai India
The 3rd edition of ITB India will take place in-person from 26 - 28 April 2023 in Jio World Convention Centre, Mumbai, India. This 3-day business-to-business travel and tourism trade fair for India has been put together to bring different facets of the Indian Travel Market.
ITB India 2022: 4 – 8 April 2022, Mumbai, India (Hybrid event)
ITB India will be held from 4 - 8 April 2022, with the physical event happening from 4 - 6 April 2022 and the virtual component from 7 - 8 April 2022. The show is organised by Indo-German Chamber of Commerce and supported by Messe Berlin (Singapore) Pte Ltd.
ITB Asia 2022: 19-21 October Marina Bay Sands, Singapore
ITB Asia 2022 is co-located with MICE Show Asia and Travel Tech Asia covering the key verticals in the travel industry such as Leisure, MICE, Corporate, and Travel Technology. With three shows in one event, it has become Asia's largest travel showcase.
Travel Tech Asia 2022: 19-21 October, Marina Bay Sands Singapore
Travel Tech Asia is a must-attend event for all Travel Tech industry professionals. We gather people and companies who are looking to showcase their innovations, explore new business frontiers, sign deals, discover latest travel technologies and network with like-minded individuals. Join us at Travel Tech Asia to establish high-quality contacts and generate potential leads for your business.
MICE Show Asia 2022: 19-21 October, Marina Bay Sands Singapore
The fourth edition of MICE Show Asia will be an in-person event in 2022 from Wednesday, 19 October – Friday, 21 October 2022. Co-located with ITB Asia and Travel Tech Asia, MICE Show Asia is the Premier MICE Show in Asia. An unmissable event for the meeting industry in APAC, MICE Show Asia is where the incentive travel, meetings and events industries come together to connect and build the future of MICE. From industry suppliers, meetings & events professionals to up-and-coming MICE innovators, we welcome a wide range of disciplines, sectors and all levels of seniority. Everyone is here, every time.
November: EyeforTravel’s Revenue Optimization and Marketing Summit Amsterdam
EyeforTravel Amsterdam is Europe’s largest gathering of analytics and digital travel executives who strive for transformation, market share and loyalty.