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Technology, Adventure, and the Human Touch: Points to Ponder from ITB Asia 2025
ITB Asia 2025, the annual event’s largest edition yet, drew to a successful conclusion on Friday, 17th October. We at Travel Daily Media had the opportunity to cover the event throughout its three-day run, sitting in on sessions headlined by some of the leading thinkers in global travel and tourism. Likewise, making our way through the extensive exhibition that occupied two floors of the Sands Expo and Convention Centre enabled us to see relevant trends currently shaping the industry, as well as those that stand to change the game down the line. In today’s feature, we share some of the ideas that are currently turning heads and making those who matter sit up and take notice as change takes hold throughout travel, tourism, and hospitality in Asia and beyond. A dedicated area for startups enabled emergent developers to meet with delegates Travel technology is evolving at a much faster rate than we think It was inevitable that the use of artificial intelligence and big data would be touched upon in key discussions throughout ITB Asia. However, other companies specialising in travel tech also showcased their expertise at the event, their offerings running the gamut from AI-driven real-time translation to the use of facial recognition as a more secure alternative to standard fingerprint biometrics. Likewise, companies like AStation revealed to participants the manifold uses of augmented and virtual reality in tourism, going beyond mere storytelling and into the realm of speculative tourism, serving as a potential game changer that will give travellers access to never-before-scene locations without compromising the natural environment. A growing number of travellers from Asia and elsewhere are opting to travel solo to see and experience more of what they want We are seeing the rise of free and independent travellers In his talk Untethered Adventures on the final day of the conference, High-Yield Tourism's Gary Bowerman also cited the ongoing rise in the number of free and independent travellers (FITs) making their way through the world. As he put it: "The biggest growth and the most important changes in key travel markets are coming in the independent sector. Young people, older people, middle aged people who want to travel their way." Indeed, it was notable how several travel agencies and OTAs participating at ITB Asia were quick to respond to inquiries regarding options for individual travellers who would rather do their exploring solo than with tour groups, a gang of friends, or even their families. Now, why is this becoming a thing? For starters, travelling solo enables individual travellers to move at their own pace, unencumbered by a prescribed regimen or schedule of activities. Likewise, they can properly focus on what they specifically want to see and what they want to do as opposed to pandering to the myriad requirements involved in group travel. As a result, tourism boards, travel agencies, OTAs, and even hotels are coming up with promotions specifically targeting solo travellers to help them make the most of their journeys. Orange-helmeted tourists zip through the streets of Ho Chi Minh City on one of Vespa Adventures' famed night tours of Saigon We need to make the most out of experiential travel One of the fresh additions to ITB Asia was the inclusion of a specific Experience Zone featuring companies offering a variety of attractions, including zoos, cruises, and entertainment. Come next year, thanks to an agreement between Messe Berlin and TripAdvisor, this zone will expand into a dedicated pavilion focused on experiential travel, with options ranging from cultural immersion, gastronomy, as well as health and wellness. But even now, well beyond the parameters of ITB Asia, we are already seeing countries embracing the precepts of experiential travel and offering immersive options to tourists. Vietnam and Taiwan have this down pat, as we have seen in recent familiarisation trips: both countries take travellers on immersive experiences in locations that may not necessarily be part of the standard tourism experience. Vietnam draws travellers' attention to its history as it invites travellers to explore the tunnels in the town of Cu Chi to delve into how the Vietnamese people survived and even thrived throughout the war years; to understand the nuances of local cuisine at hands-on learning experiences in Ho Chi Minh City and Ho Tram; to try their hand at traditional crafts like silk painting and pottery; and even understand local flora and fauna through a visit to an arboretum in Vung Tau. Taiwan pretty much goes along the same lines, but steps up the game by offering a closer look at the country's urban centres: not through its malls and more common attractions, but through its increasing number of MICE venues and facilities to draw in potential clients; artists' quarters where travellers can see them at work and take home a part of the experience; and museums that show off the best of both traditional and contemporary art. Three years post-pandemic, there is still a shortfall when it comes to staff in travel, aviation, and hospitality Human resources remain a critical issue However, not all the news has been good at ITB Asia, particularly where human resources in travel and related fields are concerned. A recent report by ACI HR Solutions pointed out how the lack of staff has adversely affected operations in the food and beverage sector, aviation, and hospitality. Indeed, in his talk on the last day of the event, ACI chief executive Andrew Chan remarked: "The industry has rebounded strongly, but there is still a severe talent shortage. If anyone has made some hires recently or is in the middle of some hires, you're probably looking at some difficulties because, during COVID, the industry lost about 70 percent of staff as many had to move away from the industry just to find employment." Chan explained that, despite the ongoing recovery, not everyone who left travel and hospitality during the pandemic has returned to their posts; indeed, many have moved on to other unrelated sectors. He said: "There's still a big gap between the talent in the talent pool, and there's a lot of increased competition across skill sets, across borders, and building a new workforce is certainly changing the game for HR and hiring managers in terms of how you're actually going to be attracting the talent."
Goa makes a mark with its run at ITB Asia 2025
Goa made a strong impression at ITB Asia 2025 as it cast the spotlight on its distinctive Regenerative Tourism model. Touting its blend of sustainability, culture, and connectivity under the theme Goa: The Gateway to All Possibilities, the Department of Tourism of the Government of Goa engaged with key international stakeholders to promote meaningful collaborations and enhance global visibility. This year’s ITB Asia delegation was made up of GTDC managing director Shri Kuldeep Arolkar, deputy director of tourism Shri Rajesh Kale, GTDC’s deputy general manager for marketing and hotels Shri Deepak Narvekar, GTDC superintending engineer Shri Nivrutti Parsekar, GFDC general manager Shri Amar Heblekar, and GTDC senior manager Shri Vishesh Naik. Why Goa? From leisure travellers discovering the province’s unique landscapes, to adventure seekers exploring its scenic hinterlands, wellness enthusiasts attending yoga and wellness retreats, or MICE and film tourism professionals, Goa offers a truly diverse tourism experience. Through its regenerative approach, the state ensures that tourism growth benefits local communities while protecting its cultural and natural heritage for generations to come. Goa's successful presence at ITB Asia 2025 reaffirms its standing as a forward-thinking destination, one that is embracing innovation, sustainability, and collaboration to unlock global opportunities in tourism. Opening doors Speaking about Goa's participation, its minister of tourism Shri Rohan A Khaunte declared: "Our participation at ITB Asia 2025 has opened new avenues for Goa to engage with global tourism leaders and strengthen international collaborations. This engagement has helped us attract quality tourism, diversify source markets, and position Goa as a year-round destination that offers meaningful experiences. Through such international platforms, we aim to reinforce Goa's identity as a destination that grows responsibly while contributing positively to the global tourism landscape. These exchanges not only enhance our international outreach but also pave the way for long-term partnerships that align with our vision of creating a tourism ecosystem rooted in regeneration and inclusivity." Tourism director Shri Kedar Naik likewise emphasised the state's readiness to welcome international travellers. Naik said: “Goa's participation at ITB Asia reflects the state's commitment to expanding international reach while staying true to its cultural essence. We are working towards attracting travellers who value authentic experiences that celebrate Goa's heritage, wellness offerings, and natural beauty in responsible ways." For his part, GTDC’s Arolkar remarked: "ITB Asia 2025 allows us to explore innovative tourism solutions and collaborate with global partners to enhance Goa's offerings while keeping sustainability and community benefits at the core."
Tourism Authority of Thailand boosts marketing focus on short-haul markets at ITB Asia 2025
The Tourism Authority of Thailand (TAT) boosted its marketing focus on Singapore and other short-haul markets during its participation at the recently concluded ITB Asia 2025. From 15th to 17th October at Singapore’s Sands Expo and Convention Centre, TAT targeted quality segments and repeat visitors whilst strengthening Thailand’s image as a sustainable, high-value destination. TAT deputy governor for digitalisation, research, and development Kittipong Prapattong explained: “The Singapore market continues to show strong resilience and preference towards Thailand. Our aim is to sustain this growth by deepening traveller engagement and ensuring every visit offers new and meaningful experiences. TAT’s participation at ITB Asia 2025 reaffirms our commitment to strengthening regional partnerships and highlighting Thailand’s role as a hub for quality and sustainable tourism.” Thailand’s signature warmth and hospitality shine in Singapore TAT led a delegation of 22 leading Thai tourism operators to showcase Thailand’s excellence, innovation, and commitment to sustainability to global buyers and media. The delegation featured a diverse mix of businesses, including winners of the Thailand Tourism Awards and TAT’s CF-Hotels. They were joined by Amatara Welleisure Resort Phuket, Avani+ Khao Lak Resort Phang Nga, Chaba Cabana Beach Resort Koh Samui, Panviman Resort Koh Phangan, Pullman Bangkok King Power, Pullman Phuket Karon Beach Resort, Rama Gardens Hotel Bangkok, Thai Airways International, Thailand Privilege Card Co., Ltd., The Ascott International Management (Thailand) Ltd., The Berkeley Hotel Pratunam Bangkok, The Heritage Chiang Rai Hotel and Convention, and Twinpalms Hotels & Resorts Phuket. The Thailand Pavilion at ITB Asia likewise showed off the country’s signature warmth and hospitality through its elegant aesthetic. Designed in a contemporary Thai style, the Thailand Pavilion likewise showed off the nation’s innate creativity, featuring interactive zones for business meetings and media engagements. A highlight was the live cultural demonstration of Thai Herbal Inhaler by REUNROM which offered visitors a multisensory experience that blended traditional Thai wellness wisdom with modern presentation. Boosting presence in an important market Singapore remains one of Thailand’s top short-haul markets, ranking third after Malaysia and Indonesia. From January to September 2025, more than 73,000 Singaporeans visited Thailand, with over 80 percent being repeat travellers who spend an average of 45,000 baht per trip and stay 4.7 days, supported by 283 weekly flights. To build on this momentum, TAT expanded promotions in high-value segments such as health and wellness, luxury, honeymoon and wedding, and sports tourism alongside the growing Overland Drive and Fly & Drive markets. Likewise, TAT focused on younger travellers through digital campaigns and joint promotions with airlines, tour operators, and credit card partners.
ITB Asia 2025: A Walkthrough in Photos
ITB Asia 2025, possibly the largest iteration of the annual travel and tourism event, concluded successfully on Friday, 17th October. Welcoming over 18,000 delegates ranging from travel buyers to C-suite executives from some of the world's leading firms in travel, tourism, hospitality, and travel technology, the three-day event served as a meeting of minds as well as a showcase of the latest innovations in the industry, as well as new offerings from global brands. As Messe Berlin senior vice-president David Ruetz said: "ITB Asia remains the premier platform where global travel leaders connect, innovate and shape the future of tourism together. We're proud of the scale, diversity and innovation showcased, from our inspiring ITB Asia conference sessions, covering key industry trends, MICE Show Asia programme, the new destination highlights, travel tech innovations, and our expanded regional presence at the seminar." Ruetz was also profuse in his gratitude to the team aty Messe Berlin in the Asia-Pacific, participating companies, media partners, and attendees, pointing out that ITB Asia's continued success is all thanks to them. He said: "On behalf of the entire Messe Berlin Singapore team and on behalf of Messe Berlin headquarters in Berlin, I would like to extend a heartfelt appreciation to all our exhibitors, to all our buyers, partners, to the media and the government that have supported us for all these years, and thanks for your continued trust and support." National pavilions shine The Visit SG pavilion showed off some of the best things about the host nation, particularly its myriad attractions and exceptional cuisine The Amazing Thailand pavilion regaled attendees with ample information regarding Thailand's extensive range of tourism offerings from spa escapes to ecotours Delegates making their way to the Philippine pavilion entered an elegant minimalist space illuminated by capiz shell lanterns A spirit of fun infused the Finalnd pavilion, especially when Rovaniemi pulled out the stops by bringing Santa Claus himself to Singapore for photo ops with delighted attendees Kazakhstan certainly knew how to make a splash, what with its massive warriors in full regalia and an array of traditional sweets served with tea to refresh attendees Indonesia's former capital Jakarta sought to draw in MICE professionals with an aesthetic highlighting ITB Asia's signature colour with traditional motifs The Malaysian province of Borneo brought culture to the floor with a tattoo artists proudly showing off their skills The southern Taiwanese city of Kaohsiung took part at ITB Asia for the first time ever, presenting its best highlights in terms of tourism and hospitality Getting experiential at ITB Asia ITB Asia 2025 saw the introduction of the Experience Zone, an area showcasing some of the region's best experience providers and the facilities and activities they have on offer. While this year's edition only featured three companies, it is expected that the Experience Pavilion which will be part of ITB Asia 2026 will step things up with a wider range of offerings. The Banyan Group's upcoming 100th property made its presence felt at the Mandai Wildlife reserve pavilion A little orangutan greets guests entering the Mandai pavilion The Mouse is in the House at the Disney Adventure zone The team at the Resorts World Sentosa zone beguiled attendees with a variety of cocktails and mocktails, as well as signature macarons from Pierre Herme whilst presenting current and upcoming accommodations and attractions Let's get technical The show floor for the Travel Tech Asia 2025 show was 15 percent larger than in any of ITB Asia's previous iterations. Thanks to the greater amount of space, travel tech firms and the tech arms of several tourism boards came to show off the best of their abilities to potential customers. A variety of talks and panels was also held at the Travel Tech Theatre, engaging participants in avid discussions on game-changing sectoral innovations. Rakuten Travel's Kei Shibata (far right) moderates the panel on The Impact of AI on the Future of Travel Virtual reality developer AStation's team was on hand to do live proof-of-concept, enabling attendees to experience the possibility of AR tech first-hand A dedicated area for startups enabled emergent developers to meet with delegates Could facial recognition be in the cards for the future of safer travel? The folks at Cognitec believe so
Inside Tamil Nadu’s Tourism Push at ITB Asia 2025: The Next Big Story in Asian Travel
T. Christuraj, I.A.S., Director of Tamil Nadu Tourism and MD of Tamil Nadu Tourism Development Corporation (TTDC) TDM interviews T. Christuraj, I.A.S., Director of Tamil Nadu Tourism and Director of Tamil Nadu Tourism and MD of Tamil Nadu Tourism Development Corporation (TTDC) on the growth story of Tamil Nadu, developing as a popular destination for Inbound Asian Travellers aided by direct connections with Chennai, its sate capital and a proactive government policy. Travel Daily Media (TDM): With the ever-increasing uncertainty of geopolitics, impetus is on regional travel to grow for economic stability. How well is Tamil Nadu connected with the rest of Asia to facilitate easy inbound travel? T Christuraj (TC): Tamil Nadu is strategically positioned with robust connectivity to the ASEAN and broader East Asia regions. Air remains the overwhelmingly dominant mode of entry for foreign tourists from these regions with Chennai being India’s third largest port of entry of international arrivals with a share of 8.19% in 2024. The state capital, Chennai, is a major international gateway with direct flights to and from key Asian hubs including Singapore, Kuala Lumpur, Bangkok, and Colombo. Additionally, airports in Coimbatore, Madurai, and Trichy further support international connectivity. Tamil Nadu’s long-standing cultural and historical ties with countries like Singapore and Malaysia have naturally evolved into strong tourism and trade links, encouraging seamless regional travel. TDM: How many international tourists have arrived in the state since the beginning of 2025? TC: Since the beginning of 2025, Tamil Nadu has witnessed a significant revival in international travel, with a steady rise in inbound tourists, especially from ASEAN countries. It is noteworthy that the share of Foreign Tourist Arrivals (FTAs) in India through state capital Chennai was also third at over 9.81% with absolute numbers recorded at 814,594. This share increases when it comes to South East Asia. For example, Chennai’s share of overall Foreign Tourist Arrival into India from countries like Malaysia and Singapore were recorded at 25.50% and 22.62% respectively. Our share also increases for South Asia and North East Asia. TDM: What is the main focus of the Tourism Policy for Tamil Nadu? TC: The core focus of Tamil Nadu’s tourism strategy is to promote sustainable and inclusive tourism development by leveraging its cultural heritage, natural landscapes, and emerging segments like eco-tourism, wellness tourism, rural tourism, and adventure tourism. The policy aims to position Tamil Nadu as a leading destination in the APAC region while fostering partnerships and investments. TDM: Which particular destinations, cultural aspects or attractions in Tamil Nadu can be promoted for the rest of the Asian travellers? TC: Tamil Nadu offers a wide array of experiences that resonate with Asian travellers: Cultural & Heritage Attractions: UNESCO World Heritage Sites like the Great Living Chola Temples, Mamallapuram, and Gingee Fort. Spiritual Journeys: Pilgrimage destinations such as Madurai, Rameswaram, and Chidambaram. Nature & Adventure: With hill stations like Nilgiris, Yercaud, and Kolli Hills, and wildlife havens like Mudumalai National Park and Anamalai Tiger Reserve, Tamil Nadu’s nature and wildlife packs a tremendous punch. Furthermore, there is scope for activities like trekking, wildlife safaris, and water sports. Festivals & Celebrations: Cultural events like Pongal, Indian Dance Festival, and Jallikattu, offering immersive cultural experiences. Modern Marvels: The 133-feet Thiruvalluvar Statue and India’s only sea-based Glass Bridge in Kanniyakumari. Homestays & Rural Tourism: Authentic local experiences hosted by communities in tea plantations and rural villages. These offerings appeal to culturally curious travellers, wellness seekers, and adventure enthusiasts across Asia. Koothu-Kottaai-Grand-Folk-Arts-Show TDM: Tell us about the state pavilion of Tamil Nadu at ITB Asia 2025. What kind of partnerships are you looking for? TC: Tamil Nadu’s dedicated state pavilion at ITB Asia 2025 serves as a vibrant showcase of the state’s diverse tourism assets - ranging from heritage and culture to eco-tourism and adventure travel. Led by officials from the Tourism Department, and supported by reputed tour operators, DMCs, and hoteliers, the pavilion’s objective is to facilitate high-level B2B discussions with key global industry players, particularly from South East Asia and North East Asia. The focus is on building strategic partnerships, attracting tourism investments, and creating synergies with travel agents, operators in order to to enhance visibility and travel interest in Tamil Nadu. Our participation in ITB Asia has been a great success. TDM: What was your expectation from ITB Asia 2025 as an exhibitor? Have they been met? How many business meetings were you able to conduct? Which is the next travel trade show that you will be attending? TC: Our expectation from ITB Asia 2025 was to strengthen Tamil Nadu’s visibility as a premier tourism destination in Asia, engage in meaningful B2B interactions, and forge partnerships to boost inbound travel. These expectations have been fully met, with a significant number of productive business meetings conducted with tour operators, travel agencies, and potential investors. Looking ahead, Tamil Nadu Tourism will be participating in the World Travel Market (WTM) London and SATTE India to further expand its global outreach and continue engaging with new and existing partners. Mamallapuram temple TDM: Do share the top ten destinations worth visiting in Tamil Nadu and why? TC: Tamil Nadu’s destination attraction cannot be summed up in small number. However, here is a list of some of the top must-visit destinations that every tourist should include in their itinerary: Chennai – The capital city, known for its rich colonial history, cultural vibrancy, Marina Beach, and classical art performances. Mamallapuram – A UNESCO World Heritage Site with ancient rock-cut temples and sculptures along the coast. Thanjavur – Home to the majestic Brihadeeswarar Temple, part of the Great Living Chola Temples. Madurai – Famous for the Meenakshi Amman Temple and its deep-rooted spiritual and architectural legacy. Rameswaram – A sacred pilgrimage island known for its Ramanathaswamy Temple and connection to the Ramayana. Kanchipuram – Renowned for silk sarees and ancient temples showcasing Dravidian architecture. Nilgiris (Ooty, Coonoor) – Serene hill stations ideal for nature lovers, with tea plantations and the Nilgiri Mountain Railway. Kodaikanal – A scenic retreat in the Western Ghats offering lakes, waterfalls, and hiking trails. Kanniyakumari – The southernmost tip of India where three seas meet, with the iconic Thiruvalluvar Statue and stunning sunsets. Chettinad – Known for its palatial homes, unique cuisine, and rich heritage of Tamil merchant culture. Each destination offers a unique mix of spiritual, cultural, natural, and historical appeal, making Tamil Nadu a year-round destination for diverse traveller interests.
ITB Asia builds the case for experiential tourism with its 2025 Experience Zone
One of the latest additions to the ITB Asia experience is a dedicated area for travel experiences and attractions for all ages. The inaugural Experience Zone at the event features attractions offered by three major players in Singapore's experiential tourism scene: Disney Adventure, Mandai Wildlife Reserve, and the revitalised Resorts World Sentosa. Interestingly enough, these brands offer a broad spectrum to travellers ranging from excellent accommodations and exquisite escapes, to family fun both on the ground and on the high seas. The beauty of this new addition to ITB's growing range of in-venue showcases is that it covers immersive tourism, hospitality, as well as sustainability. Something for everyone While this year's section appears to be more of a microcosm of what experiential tourism can be, it does let participants see much potential for a dedicated experience space. What one sees at the three showcases occupying the zone is augmented by talks at the Knowledge Theatre on the same floor on the revitalisation of the Singapore Oceanarium, the conservation efforts at Mandai, even the way Resorts World is going towards improvements to its Adventure Zone. There is much to learn on the part of travel buyers who will tout these attractions to their respective markets, while industry peers could gain inspiration for the development of their own slew of experiences. What comes next With the signing of a memorandum of understanding between ITB organiser Messe Berlin and TripAdvisor yesterday, 15th October, the next edition for Asia's biggest travel trade event will see the introduction of a dedicated Experience Pavilion. This new attraction will not just cover cruises, family fun, and adventure tourism, but is intends to cater to a much broader spectrum of experiential offerings. What delegates may see at ITB Asia 2026 will run the gamut from health and wellness, gastronomy, luxury, possibly even sports. By doing so, ITB Asia will offer delegates more options, literally opening a world of endless experiences for travellers of any stripe to enjoy.
Tan highlights partnership between Singapore and ITB Asia at event’s 18th edition
Singaporean minister of state and minister of trade and industry Alvin Tan was on hand earlier today to open the landmark 18th edition of ITB Asia. In his remarks earlier today at the Marina Bay Sands Expo and Convention Centre, Tan spoke of his country's longstanding partnership with the Messe Berlin event. Tan declared: "ITB Asia not only reflects a very long-standing partnership, but also friendship, and our shared commitment to grow our tourism sector." The minister opined that Singapore is a cultural melting pot, hence its suitability to become a convener of many globally significant events. He said: "So many things are happening in Singapore at the same time, and my team and I at the Ministry of Trade and Industry and the Singapore Tourism Board (STB) are very much encouraged that we can do this together." Singapore looks to the future Tan likewise shared his insights regarding what Singapore's tourism sector is doing in light of recent developments in the global industry. The minister pointed out how despite ongoing geopolitical and economic shifts, Singapore is working to adapt to travel and tourism's rapid evolution as well as the shifting preferences of global travellers Tan said: "We are putting on some of our foresight to try to be more innovative and to try to imagine and reimagine the future of tourism. This year's theme for ITB Asia is Future Forward, and it reflects a bold vision captured in Singapore's Tourism 2040 strategy which outlines our next chapter of tourism." Singapore Tourism 2040 Announced earlier this year, Singapore's Tourism 2040 plan seeks to earn $47 billion to $50 billion in tourism receipts by 2040. At the core of this ambitious target is Singapore's commitment not just to quantity but to quality in terms of attractions, accommodations, amenities, and experiences. To achieve this, Tan explained: "Our focus is on capturing demand from high growth visitor segments and markets because we believe that this will strengthen Singapore's attractiveness and build a future-ready tourism sector." MICE matters More than any other demographic, business travellers play a pivotal role in Singapore's plans. The country plans to strengthen its position as a premier global MICE destination, essentially tripling its MICE tourism receipts from $1.4 billion in 2019 to $4.5 billion in 2040. Tan continued : "To support that vision and to support that objective, we continue to build a strong pipeline of MICE events in Singapore. For example, we have the Passenger Terminal Expo Asia 2026 next year, ASEAN Energy Business Forum 2028, and the IDA World Insurance Congress 2031. We are not just focused on the present or even the near future, but we are planning ahead, making sure that there are pipelines to help us achieve this strategy." These events, along with ITB Asia and a slew of recent corporate functions held in the country, reflect confidence in Singapore's ability and potential to host premier MICE events. Tad added: "It demonstrates Singapore's versatility and we're trying to build that muscle and to host specialised industry gatherings that drive meaningful business outcomes and also to foster knowledge across multiple sectors." At present, Singapore is also in the process of developing a MICE hub within the city-state's the downtown area to further expand its capacity for major events.
ITB Asia 2025 opens its biggest edition yet
ITB Asia 2025 opened at Singapore's Marina Bay Sanda Expo and Convention Centre today, 15th October. Now in its 18th edition, ITB Asia is currently welcoming more than 18,000 travel professionals, dignitaries, and members of the media to a tripartite event that consists of ITB proper, MICE Show Asia, and Travel Tech Asia. That said, the 2025 run also has the event's biggest spatial footprint since 2008 as it encompasses five halls across two levels of the massive venue. Centred on the theme Future Forward: Transforming Travel and Tourism in a Changing World, ITB Asia seeks to explore the latest trends shaping the industry, particularly the evolution of related technologies, sustainability, and innovation; evolving travel expectations, and the increasing importance of the global and regional MICE sector. Ruetz: ITB Asia 2025 mirrors platform's increasing importance for the sector In his opening remarks, Messe Berlin senior vice-president David Ruetz cited how the event is a reflection of its growing strength, diversity and global importance of this platform. He declared in his opening remarks: "We are welcoming over 1,500 buyers, the highest participation to date. I am also delighted to announce that we are thrilled to welcome first-time participants at ITB Asia this year from Azerbaijan, Lithuania, Hungary, Tamil Nadu, Da Nang, and Kaohsiung City Government, broadening ITB Asia's international reach." New for 2025 ITB Asia 2025 also marks the debut of the Experiences & Attractions Highlight Zone where Disney Cruise Line, Mandai Woodlake Wildlife Reserve, and Resort World Sentosa take centre stage. 2025 also sees larger delegations from Central Asia and Africa,along with a greater presence of Indian state tourism boards which could prove a boon to Singaporean tourism in particular. Local travel and tourism firms are also well-represented this year, serving as a reflection of the country's entrepreneurial spirit and drive. Tech and the future of tourism Ruetz added: "Travel tech plays a vital role in shaping the future of travel and tourism, enabling digital transformation and improving customer experience and driving efficiency across the industry." Indeed, participants at the event will gain insights from industry experts on the subject, coming in from such major players as TripAdvisor, Fraser's Hospitality, Jack Morton Worldwide, and Amadeus among others. These talks and other activities reaffirm ITB Asia's role as the premier platform for knowledge, exchange, and strategic industry insights. With regard to the participation of the travel tech sector at ITB Asia, Ruetz pointed out: "Our show floor has expanded around 15 percent and over 45 percent of the exhibitors in this section are new, demonstrating the sector's strong innovation and demand across the travel tech ecosystem."
ONYX Hospitality Group casts spotlights on MICE properties at ITB Asia
Southeast Asian hospitality management company ONYX Hospitality Group confirmed that it will be among those showcasing at ITB Asia 2025, Asia’s leading travel trade show. The event takes place from the 15th to 17th October at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. This year, ONYX will showcase its expanding portfolio of MICE-focused properties, reinforcing its vision to be the best medium-sized hospitality management company in Southeast Asia. The event will highlight versatile venues designed to meet the diverse needs of corporate clients, event planners, and incentive organisers. From intimate retreats to large-scale conferences, each property is equipped with state-of-the-art facilities and supported by dedicated event teams to ensure smooth, memorable experiences. A spectacular showcase At the core of ONYX’s offering are its Amari MICE-ready properties, capable of hosting events from 20 to over 1,000 participants. Equipped with advanced AV technology, flexible seating, high-speed internet, and tailored catering, these venues ensure every event is executed efficiently while leaving a lasting impression, complemented by the warm hospitality and commitment to excellence the Amari brand is known for. Amari Bangkok: located in the heart of the city, boasts the expansive Watergate Ballroom, capable of accommodating up to 1,200 guests. This versatile venue is perfect for large-scale conferences, exhibitions, gala dinners, and even vehicle launches, with the added convenience of direct vehicle access into the ballroom. The space is equipped with state-of-the-art AV technology, flexible seating arrangements, and customisable catering options, ensuring that every event is executed flawlessly. Amari Don Muang Airport Bangkok: Offering unparalleled convenience, this property provides direct walkway access to Don Muang International Airport, making it an excellent choice for events requiring easy airport connectivity. The Don Muang Ballroom can host up to 800 guests, with additional meeting rooms catering to various group sizes. Amari Pattaya: Located along Thailand’s eastern seaboard, Amari Pattaya features the Grand Ballroom, accommodating up to 600 guests, along with Ballroom I and Ballroom II, each hosting up to 250 guests. These spaces are complemented by Prego Event, a 407 sqm venue perfect for corporate retreats and social gatherings. Amari Vientiane: Opened in 2025, Amari Vientiane introduces modern MICE facilities to the Laotian capital. The grand ballroom accommodates up to 600 guests, supported by three versatile meeting rooms and a VIP room, all equipped with modern audiovisual technology. Amari Colombo: In Sri Lanka's bustling commercial hub, Amari Colombo offers a 160 sqm ballroom holding up to 250 guests, with additional flexible meeting rooms accommodating 70 to 150 attendees. This venue is ideal for both business functions and intimate celebrations. Amari SPICE Penang: Strategically positioned next to one of Malaysia’s premier convention centres, Amari SPICE Penang features a 266 sqm pillarless event hall, complemented by five meeting rooms and expansive outdoor spaces, catering to a variety of event formats. Amari Kuala Lumpur: This eco-certified hotel offers a total event space of 552 sqm, with seven versatile function rooms accommodating up to 200 guests. Its commitment to sustainability adds value to corporate events seeking eco-friendly venues. Amari Johor Bahru: Located in the heart of Johor Bahru, this property offers a versatile range of event spaces, including the spacious Lido & Rex function room, which can accommodate up to 400 guests, ideal for conferences, meetings, and social gatherings. Three of ONYX’s Amari properties in Thailand, namely Amari Phuket, Amari Don Muang Airport Bangkok, and Amari Buriram, all recently announced renovation programmes, which will also be showcased at ITB Asia 2025. These upgrades will further strengthen their offering for both business and leisure travellers, with enhanced facilities and elevated experiences. Beyond the flagship Beyond Amari, ONYX will also spotlight the dynamic OZO brand, including OZO North Pattaya, a vibrant beachfront hotel offering flexible event spaces, modern AV technology, and facilities designed for incentive groups, team-building programmes, and leisure-focused gatherings. Moreover, ONYX’s portfolio features Oriental Residence Bangkok, which provides a refined, elegant setting for exclusive events, featuring versatile function rooms and the newly introduced Prestige room category, ideal for high-end meetings, intimate celebrations, and bespoke corporate experiences. In addition, ONYX is preparing to introduce the ONYX Rewards Bookers & Planners programme, designed to enable corporate clients, bookers, and event planners to enjoy loyalty benefits, turning every booking into an opportunity for lasting recognition.
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ITB China 2026 – Shanghai China
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ITB India is an annual 3-day business-to-business trade show and convention curated to connect you to the Indian Travel Market. ITB India brings together key travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate and Travel & Technology. Leverage on ITB India to capture the fast-growing Indian and South Asian Markets, forge new partnerships and strengthen existing business relations with the most important players in India.
ITB Asia 2024 – Marina Bay Sands, Singapore from 23 – 25 October 2024.
ITB Asia, Asia's Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
ITB China 2024 – Shanghai, China
Meet with high diversity of buyers coming from leading travel companies throughout China, and attendees seeking for business opportunities in China. At ITB China we gather top and hand-selected Chinese buyers from leading Chinese travel agencies, with the focus on conducting successful and profitable deals for you, the matchmaking system is a proven way to make the most of the limited time at the exhibition
ITB Asia 2023: Marina Bay Sands, Singapore 25 – 27 October 2023
ITB Asia, Asia's Leading Travel Trade Show, is an annually held B2B trade show and convention for the travel industry; it is designed to be the primary event for the Asia Pacific travel industry, much like its parent event – ITB Berlin.
ITB India 2023 – 26 to 28 April 2023, Mumbai India
The 3rd edition of ITB India will take place in-person from 26 - 28 April 2023 in Jio World Convention Centre, Mumbai, India. This 3-day business-to-business travel and tourism trade fair for India has been put together to bring different facets of the Indian Travel Market.
ITB India 2022: 4 – 8 April 2022, Mumbai, India (Hybrid event)
ITB India will be held from 4 - 8 April 2022, with the physical event happening from 4 - 6 April 2022 and the virtual component from 7 - 8 April 2022. The show is organised by Indo-German Chamber of Commerce and supported by Messe Berlin (Singapore) Pte Ltd.
ITB Asia 2022: 19-21 October Marina Bay Sands, Singapore
ITB Asia 2022 is co-located with MICE Show Asia and Travel Tech Asia covering the key verticals in the travel industry such as Leisure, MICE, Corporate, and Travel Technology. With three shows in one event, it has become Asia's largest travel showcase.
Travel Tech Asia 2022: 19-21 October, Marina Bay Sands Singapore
Travel Tech Asia is a must-attend event for all Travel Tech industry professionals. We gather people and companies who are looking to showcase their innovations, explore new business frontiers, sign deals, discover latest travel technologies and network with like-minded individuals. Join us at Travel Tech Asia to establish high-quality contacts and generate potential leads for your business.
MICE Show Asia 2022: 19-21 October, Marina Bay Sands Singapore
The fourth edition of MICE Show Asia will be an in-person event in 2022 from Wednesday, 19 October – Friday, 21 October 2022. Co-located with ITB Asia and Travel Tech Asia, MICE Show Asia is the Premier MICE Show in Asia. An unmissable event for the meeting industry in APAC, MICE Show Asia is where the incentive travel, meetings and events industries come together to connect and build the future of MICE. From industry suppliers, meetings & events professionals to up-and-coming MICE innovators, we welcome a wide range of disciplines, sectors and all levels of seniority. Everyone is here, every time.
November: EyeforTravel’s Revenue Optimization and Marketing Summit Amsterdam
EyeforTravel Amsterdam is Europe’s largest gathering of analytics and digital travel executives who strive for transformation, market share and loyalty.