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InterContinental Halong Bay Resort Unveils Premier MICE Facilities

InterContinental Halong Bay Resort, now open in the exclusive Ha Long Marina Urban Area, has unveiled its purpose-built event spaces, equipped with advanced audio-visual systems and powered by interactive meetings technology. Serving as a central hub, the Meetings Centre offers omnidirectional microphones, a Logitech video-conference camera, four expansive LCD screens, and customisable LED lighting, designed to support more immersive events. As the Asia-Pacific MICE industry accelerates—valued at USD 212.83 billion in 2025 and projected to reach USD 328.97 billion by 2030, with an annual growth rate of 9.10%—Vietnam has emerged as one of the region’s most compelling destinations for business events. The country’s MICE sector is forecast to grow to USD 7.28 billion by 2025 and to USD 9.76 billion by 2030, driven by government investment, improved infrastructure, and increasing global connectivity. Set against the dramatic backdrop of Ha Long Bay, a UNESCO World Heritage Site renowned for its natural beauty, InterContinental Halong Bay Resort is designed to meet the growing demand for MICE and corporate travel in the region. The resort offers a comprehensive range of venues, accommodating everything from international conferences to intimate board meetings, complemented by a tailored programme of immersive cultural experiences. “Vietnam is rapidly emerging as a leading MICE destination, supported by enhanced connectivity, expanding international flight networks and streamlined e‑visa procedures making it easier for global organisations to plan and deliver events,” said Jesper Bach Larsen, General Manager, InterContinental Halong Bay Resort. “Our dedicated venues and flexible spaces allow planners to deliver seamless meetings and at the gateway to Ha Long City, we offer culturally rich, immersive experiences that redefine what luxury incentives and corporate travel can truly mean.” The resort’s approach to incentives focuses on authenticity and immersion. Tailored excursions offer delegates rare access to local life in Ha Long Bay—whether sailing through limestone karsts on a private cruise, visiting floating fishing villages such as Vung Vieng and Cua Van, or taking behind-the-scenes tours at the Ha Long Pearl Farm. These experiences allow delegates and incentive travellers to connect with the culture and people of the region, reflecting the broader shift towards purpose-led business travel. Event spaces at InterContinental Halong Bay Resort include the Tonkin Grand Ballroom, a pillarless, state-of-the-art space accommodating up to 1,050 guests theatre-style, 810 for receptions, or 680 for banquets. The Cat Ba Ballroom, located on the 6th floor, is framed by floor-to-ceiling windows that fill the space with natural light and can accommodate up to 252 guests theatre-style or 160 for banquets. A range of smaller spaces including the Cong Tay Room, Ngoc Vung Room, Chairman’s Boardroom and a VIP Lounge offer flexible layouts for board meetings, breakout sessions or private dining. For outdoor events, the resort features a landscaped garden for up to 380 guests and a panoramic terrace accommodating up to 390, both offering distinctive al fresco settings. As part of IHG’s Meetings for Good initiative, InterContinental Halong Bay Resort supports planners in delivering more sustainable event experiences through responsible practices embedded across the property. A digital-first approach helps reduce waste, with collateral replacing printed materials and digital signage used for wayfinding, eliminating the need for paper or foam boards. Single-use plastics are avoided wherever possible, with filtered water offered in pitchers, bottled glassware, or at refill stations throughout the meeting spaces. Energy consumption is minimised through reduced HVAC (heating, ventilation, and air conditioning) and lighting policies during set-up, tear-down, event breaks, and overnight downtime. The resort also provides reusable service ware to reduce reliance on disposables. Together, these initiatives reflect the resort’s commitment to shaping the future of responsible travel—aligned with IHG’s True Hospitality for Good purpose and the UN Sustainable Development Goals. Alongside its meeting spaces, InterContinental Halong Bay Resort blends productivity and wellbeing, ensuring that guests can transition effortlessly between work and relaxation. Facilities and services include 174 guestrooms and suites, many with panoramic bay views, 60 residences and 41 private villas for extended stays, digital nomads and long-stay executives or incentive groups. A bespoke wellness programme offers jet-lag recovery and stress relief therapies in collaboration with Margaret Dabbs London and Sodashi at the signature Hidden Lagoon Spa, as well as complimentary access to Timeshifter, a circadian science app that helps international travellers optimise their energy and overcome jet lag. Resort amenities include three outdoor pools, the family-friendly Planet Trekkers kids’ club, The Game Room which features a cinema, and beach activities such as volleyball and archery, as well as six eclectic dining venues that take guests on a culinary journey of regional and international flavours. InterContinental Halong Bay Resort is conveniently located just two hours from Hanoi’s Noi Bai International Airport, offering purpose-built facilities for meetings and events set against the dramatic natural beauty of UNESCO-listed Ha Long Bay, with tailored incentives and bleisure opportunities for corporate travellers.

Moscow will welcome MICE industry leaders at Meet Global MICE Congress 2025

Moscow is set to become the epicenter of the global MICE industry as it hosts the Meet Global MICE Congress 2025 on December 17-18, 2025, at the World Trade Center. For the third consecutive year, this significant event will bring together experts, top-notch speakers, MICE planners from Russia, BRICS and Global Sounth Countries to network, collaborate, exchange ideas and discuss the latest trends. The Congress programm is meticulously designed, featuring over 15 dedicated business sessions, with the main theme ‘Unity through Open Diversity: New Opportunities for Global Growth’. On Day One focus will be on enhancing cooperation between government entities and business, exploring intergovernmental projects that can drive the MICE industry forward. Sessions on Day Two will cover a wide array of topics, including global trends, analytics, destination marketing, incentive travel, business strategies, and the latest in cutting-edge technologies. For those looking to stay ahead of industry trends and broaden their professional horizons, attendance at this congress is highly recommended. The Meet Global MICE Congress 2025 serves as a distinctive platform for strengthening brand positioning and engaging with the high quailfied professional audience from diverse regions, including India, China, Southeast Asia, Africa, Latin America, the CIS, and, of course, Russia. With over 3200 pre-scheduled appointments taking place in the expo zone, attendees will have the chance to meet exhibitors who will represent the best MICE destinations from around the globe. The Congress helps to generate valuable business leads for the upcoming year and build new successful partnerships. The Meet Global MICE 2025 congress is a key event for everyone involved in the MICE industry. With its focus on collaboration, innovation, and growth, this congress will not only foster professional development but also contribute to the overall development of the MICE sector globally. Participants can expect to leave with new ideas, valuable connections, and a renewed sense of purpose in their professional endeavors. The Congress builds on the success of last year’s BRICS Edition, which attracted over 1,300 trade visitors from 17 countries, including Brazil, India, and China. With the MICE industry named a priority in Moscow’s tourism strategy, the city aims to grow the number of business travelers from 5 million today to 8 million by 2030. Overall, the capital expects to welcome 52 million tourists annually by 2030, of which 15 percent (around 8 million) will account for business travel. In 2024 alone, tourism revenues contributed 235 billion rubles to the city budget, a figure projected to reach 500 billion rubles by 2030, further driving urban development and infrastructure upgrades.

ONYX Hospitality Group casts spotlights on MICE properties at ITB Asia

Southeast Asian hospitality management company ONYX Hospitality Group confirmed that it will be among those showcasing at ITB Asia 2025, Asia’s leading travel trade show. The event takes place from the 15th to 17th October at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. This year, ONYX will showcase its expanding portfolio of MICE-focused properties, reinforcing its vision to be the best medium-sized hospitality management company in Southeast Asia. The event will highlight versatile venues designed to meet the diverse needs of corporate clients, event planners, and incentive organisers. From intimate retreats to large-scale conferences, each property is equipped with state-of-the-art facilities and supported by dedicated event teams to ensure smooth, memorable experiences. A spectacular showcase At the core of ONYX’s offering are its Amari MICE-ready properties, capable of hosting events from 20 to over 1,000 participants. Equipped with advanced AV technology, flexible seating, high-speed internet, and tailored catering, these venues ensure every event is executed efficiently while leaving a lasting impression, complemented by the warm hospitality and commitment to excellence the Amari brand is known for. Amari Bangkok: located in the heart of the city, boasts the expansive Watergate Ballroom, capable of accommodating up to 1,200 guests. This versatile venue is perfect for large-scale conferences, exhibitions, gala dinners, and even vehicle launches, with the added convenience of direct vehicle access into the ballroom. The space is equipped with state-of-the-art AV technology, flexible seating arrangements, and customisable catering options, ensuring that every event is executed flawlessly. Amari Don Muang Airport Bangkok: Offering unparalleled convenience, this property provides direct walkway access to Don Muang International Airport, making it an excellent choice for events requiring easy airport connectivity. The Don Muang Ballroom can host up to 800 guests, with additional meeting rooms catering to various group sizes. Amari Pattaya: Located along Thailand’s eastern seaboard, Amari Pattaya features the Grand Ballroom, accommodating up to 600 guests, along with Ballroom I and Ballroom II, each hosting up to 250 guests. These spaces are complemented by Prego Event, a 407 sqm venue perfect for corporate retreats and social gatherings. Amari Vientiane: Opened in 2025, Amari Vientiane introduces modern MICE facilities to the Laotian capital. The grand ballroom accommodates up to 600 guests, supported by three versatile meeting rooms and a VIP room, all equipped with modern audiovisual technology. Amari Colombo: In Sri Lanka's bustling commercial hub, Amari Colombo offers a 160 sqm ballroom holding up to 250 guests, with additional flexible meeting rooms accommodating 70 to 150 attendees. This venue is ideal for both business functions and intimate celebrations. Amari SPICE Penang: Strategically positioned next to one of Malaysia’s premier convention centres, Amari SPICE Penang features a 266 sqm pillarless event hall, complemented by five meeting rooms and expansive outdoor spaces, catering to a variety of event formats. Amari Kuala Lumpur: This eco-certified hotel offers a total event space of 552 sqm, with seven versatile function rooms accommodating up to 200 guests. Its commitment to sustainability adds value to corporate events seeking eco-friendly venues. Amari Johor Bahru: Located in the heart of Johor Bahru, this property offers a versatile range of event spaces, including the spacious Lido & Rex function room, which can accommodate up to 400 guests, ideal for conferences, meetings, and social gatherings. Three of ONYX’s Amari properties in Thailand, namely Amari Phuket, Amari Don Muang Airport Bangkok, and Amari Buriram, all recently announced renovation programmes, which will also be showcased at ITB Asia 2025. These upgrades will further strengthen their offering for both business and leisure travellers, with enhanced facilities and elevated experiences. Beyond the flagship Beyond Amari, ONYX will also spotlight the dynamic OZO brand, including OZO North Pattaya, a vibrant beachfront hotel offering flexible event spaces, modern AV technology, and facilities designed for incentive groups, team-building programmes, and leisure-focused gatherings. Moreover, ONYX’s portfolio features Oriental Residence Bangkok, which provides a refined, elegant setting for exclusive events, featuring versatile function rooms and the newly introduced Prestige room category, ideal for high-end meetings, intimate celebrations, and bespoke corporate experiences. In addition, ONYX is preparing to introduce the ONYX Rewards Bookers & Planners programme, designed to enable corporate clients, bookers, and event planners to enjoy loyalty benefits, turning every booking into an opportunity for lasting recognition.

Los Cabos: The Strategic Choice for Top-Tier MICE Experiences

Los Cabos, the one-of-a-kind destination where the desert, mountains, and sea converge, invites meeting and incentive planners to discover why it stands as a premier choice for world-class events. Arriving at IMEX Americas 2025, the Los Cabos Tourism Board highlights its unique blend of luxurious amenities, logistical accessibility, and robust MICE (Meetings, Incentives, Conferences, and Exhibitions) ecosystem that consistently delivers exceptional value and memorable experiences. In 2024, Los Cabos demonstrated its compelling appeal, ranking among the top 5 preferred international destinations for events from the U.S. and Canada, and earning the #1 aspirational destination title in Mexico. "Los Cabos offers a strategic advantage for planners seeking more than just a venue; we provide a comprehensive ecosystem where luxury meets purpose," says Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board. "Our 2024 performance, which had more than 8,200 meetings and nearly 5,800 incentive programs, clearly illustrates our capacity to host high-caliber events that yield significant returns. With substantial new luxury infrastructure on the horizon, we are continuously enhancing our ability to deliver unparalleled experiences that resonate deeply with attendees and achieve organizational goals." In 2025 alone, Los Cabos has hosted a number of well-known industry meetings, including the 2025 WMF (World, Meeting and Forums) Luxury Edition Event with the Meetings Today LIVE! Corporate/Incentive event on the horizon this month. Destination partners are eager to host events, partnering seamlessly with companies as an extension of their teams. At the Los Cabos booth, visitors will be treated to an authentic taste of the destination's vibrant culture and creativity. A local DJ will set the tone with curated sounds, while a mixologist from Los Cabos will craft unique signature cocktails that showcase the region's flavors. In addition, special presentations will highlight the destination's distinctive offerings, giving planners an immersive experience that reflects the sophistication, authenticity, and energy of Los Cabos. Why Los Cabos is the Strategic Choice for MICE: Los Cabos' proven track record and unique attributes make it an ideal destination for planners, offering: Ease of Accessibility: With over 600 weekly direct flights to Los Cabos globally and over 330 weekly direct flights departing from 32 U.S. cities, traveling to the destination is hassle free for event attendees. Exceptional Engagement & Longer Stays: In 2024, Los Cabos hosted 8,244 meetings and 5,795 incentive programs, attracting 283,848 attendees. Notably, participants in Los Cabos meetings enjoyed an average stay of 6.7 nights, significantly longer than regular tourists (6.1 nights), indicating a deeper immersion and higher satisfaction with the destination's offerings. Unforgettable, Engaging Experiences: Beyond the luxurious resorts, Los Cabos excels in offering authentic, community-driven rural tourism experiences. This blend of luxury and purpose creates lasting memories and strengthens team bonds. Tangible Returns & Reputation Enhancement: The impact extends beyond the event itself. In 2024, 92% of events were reported to drive better service practices, 89% increased the destination's attractiveness for future events, and a remarkable 88% of participants expressed their intention to return as tourists. Significant Economic & Community Impact: The MICE industry accounted for 10.7% of the state's total tourism activity, with 42.8% of economic spillover benefiting complementary services beyond traditional tourism. Los Cabos continues to invest in its future, with a projected $900 million in new luxury hotel infrastructure over the next three years. The latest offerings will further enhance the destination's capacity and versatility for hosting a wide range of high-profile events. This includes highly anticipated openings such as: Park Hyatt Los Cabos – Opening Q4 2025 (197 rooms) Amanvari – Opening Q2 2026 (22 rooms) St. Regis Los Cabos at Quivira – Opening 2026 (124 rooms) Experience the Los Cabos Advantage at IMEX Americas 2025 Meeting and event planners are invited to discover how Los Cabos consistently delivers unparalleled MICE experiences that achieve strategic objectives and inspire attendees. Visit the Los Cabos Tourism Board at IMEX, Booth #D2617, and connect with a variety of Los Cabos partners — including hotels, venues, and service providers — who will be showcasing the destination's diverse offerings throughout the event.

TAT x TCEB’s ‘Thailand Power Up’ campaign, to attract MICE

Thailand's MICE market is gearing up for a major boost as the TAT x TCEB 'Thailand Power Up' campaign offers new support and incentives for long-haul and short-haul meeting and incentive travel organisers between October 2025 and July 2026. Aligned with the overarching collaboration, TCEB and TAT will co-host inVOYAGE Global 2026 and a series of international roadshows, further promoting incentive travel market, strengthening Thai MICE ecosystem and positioning Thailand as a premier MICE destination. The campaign and joint initiatives between Thailand Convention and Exhibition Bureau (Public Organization) or TCEB, led by Dr. Supawan Teerarat, the President and the Tourism Authority of Thailand (TAT), led by Thapanee Kiatphaibool, the Governor, were discussed and agreed following their joint press conference welcoming Amway Leadership Seminar – Bangkok of Amway China who will bring over 10,000 Chinese delegates to the seminar in the Thai capital between March and April 2026. TAT collaborates with TCEB TAT x TCEB ‘Thailand Power Up’ aims to attract premium meeting and incentive groups to Thailand. By combining their strengths, the partnership aims to boost economic growth in the MICE sector, enhance Thailand's competitive edge, and create new opportunities to welcome high-quality international travellers. This collaboration aligns with the nation's strategic goals for a creative economy and sustainable development, reflecting a unified commitment to delivering successful business outcomes and memorable experiences for visitors. Dr Supawan Teerarat, President of TCEB, said: "Collaboration with TAT is one key strategy for TCEB in engaging related bodies within the travel industry to strengthen Thailand's MICE ecosystem and to enable offerings for maximisation. We aim to ensure the success of events in Thailand with measurable Return on Investment (ROI) and Return on Experience (ROX), delivering tangible business outcomes as well as exceptional participant experiences. This powerful partnership not only supports events but also shapes a sustainable and globally competitive MICE ecosystem for Thailand, backed by world-class infrastructure and services, while fostering business and investment connections and opportunities and boosting the national economy." To qualify for support under the campaign, events must host a minimum of 100 participants from long-haul markets, including Europe, Africa, North America, South America and Oceania, or 200 participants from short-haul markets, which include Asia, with at least a four-night stay in Thailand. Eligible venues must be properly registered under Thai law and/or meet the Thailand MICE Venue Standard (TMVS). Requests for support must be coordinated and submitted at least 30 days prior to the scheduled event. Support is offered in two forms - financial assistance and non-financial assistance. The non-financial one includes souvenirs from local communities, MICE Premium Lane Service for arrivals at airport, coordination with government agencies, Thailand-related information, performances, and Thai-style hospitality. This comprehensive assistance is designed to enhance the attendee experience and showcase Thailand's unique offerings. InVOYAGE Global 2026 As part of the collaboration, TCEB and TAT are co-hosting inVOYAGE Global 2026, a series of luxury incentive travel and events networking gatherings originating from the UK, along with joint marketing through roadshows in key and potential markets. The initiative is designed to strengthen Thailand's presence in the global luxury MICE sector by connecting international event planners, corporate incentive buyers, destination specialists, luxury hotels, and experience providers with Thailand's unique offerings. InVOYAGE Global 2026 will take place from 17 to 20 April 2026 at The Peninsula Bangkok, bringing together 200 to 300 senior MICE professionals, with 80% from the UK, EU and North America and 20% from APAC, the Middle East and Latin America, mainly senior decision-makers. The programme includes a welcome reception, networking opportunities, prescheduled one-to-one meetings, educational sessions, immersive local experiences, and networking activities. By participating, Thailand will strengthen its position in the luxury incentive market, connect with selective international buyers, showcase distinctive local offerings, and create sustainable business opportunities that benefit the wider MICE and tourism ecosystem. International roadshows TCEB and TAT will also collaborate in 2026 to host a series of MICE roadshows across strategic international markets. Planned roadshows include China, Taiwan, Korea, Germany, UK, CIS and Kazakhstan. The events will connect top international buyers with Thai MICE operators. These initiatives are designed to create high-value business opportunities, strengthen Thailand's MICE network, and position the country as a premier destination committed to the success of international events. "The joint effort between TCEB and TAT is a powerful move to strategically attract premium MICE groups. This collaboration will significantly elevate the marketing and branding of Thailand on the global stage, ultimately leading to greater credibility in bidding for events and winning the trust of international visitors and event organisers. We expect that the collaboration will attract around 65,000 travellers and generate approximately 4.29 billion baht or 132 million USD in revenue." said TCEB President.

Global MICE trends in 2025: sustainability comes to the fore

Having covered several major MICE events over the past several months, we at Travel Daily Media have kept a close eye on the way the industry has been evolving of late. Indeed, 2025 may not yet be over, but we have already taken note of a number of trends that are actively shaping the sector, the way it works, and the impact it has on global markets. Of these, we believe that five particularly stand out and may be the ones dictating where the MICE sector goes in the long run. Sustainability lies at the heart of every event In a recent piece we did following the Asian MICE Forum, we pointed out how sustainability helped shape the event experience for participants even as it considerably reduced the event’s carbon footprint. Indeed, events worldwide are being designed with environmentally friendly operations in mind. As such, organisers really ought to look into more eco-friendly waste reduction methods, more sustainable catering options, a reduction in or even a total end to the use of paper, as well as staging events in eco-conscious locations. It’s all about personalisation Rather than a “One size fits all” approach to organising events, MICE professionals are actually analysing data gleaned from previous conferences or exhibitions and using the information to tailor offerings to the specific needs of participants. Artificial intelligence and big data have had their part to play in this, seeing how the algorithms reveal patterns for participant behaviour, the appeal of specific topics, as well as the amenities offered at venues. It is to be hoped that the use of such technologies will lead to the creation of personalised programmes that will make events more engaging for all concerned. Hybrid events are here to stay One good thing that came out of the pandemic was the way people could participate in events anywhere in the world without leaving the safety of their homes. Today, the hybrid approach has enabled those physically unable to come to events to be in on the action via platforms like Zoom or even livestreaming on practically any social media channel. In relation to the second point above, it also significantly reduces the carbon footprint of an event thanks to a decrease in emissions from any form of mechanised transport. Livestreaming events also enable organisers to reach a much wider and larger audience than they can usually gather on site. Get your tech on We’ve seen this at MITE in Macau, ITB China in Shanghai, and ITE HCMC in Vietnam: tech has its part to play in MICE. By this, we aren’t just talking about robotics which are being used as support solutions for event organisers in terms of ferrying materials from one end of a hall to the other or even serving as directional devices to guide lost guests. We have seen the use of artificial intelligence (AI)-powered translation at numerous events throughout the region from plenary sessions to more intimate meetings. Likewise, several venues have also begun to use augmented and virtual reality (AR / VR) technologies to give participants a preview of popular venues or to participate in interactive presentations to deepen their understanding of relevant concepts. Technology is certainly a great way to ensure that participants are kept engaged and focused on any event. Wake up and stay well It is, alas, very easy for participants to get bored at an event, especially if it’s a forum that involves marathon panel discussions. A number of event organisers and even individual moderators or hosts have gotten around this by introducing random activities into the discussion: participants need to stand up to vote on polls, or they need to form groups and huddle outside of the primary venue; practically any option to get people to move and wake up. Likewise, we’ve also seen a number of events that have carbon dioxide and step count monitors to ensure that the working environment within the venue remains within healthy parameters. Also, we’ve noted that some event organisers are veering away from the anything goes buffets of yesteryears and moving towards tasty, nutritionally balanced, and properly portioned meals at their functions.

Taiwan MICE builds momentum with Tainan’s heritage and Kaohsiung’s innovation

Following the recent conclusion of the Asian MICE Forum in Taiwan, we at Travel Daily Media had the opportunity to see for ourselves some of the country’s major MICE venues. Interestingly, these were not all centred in the capital city of Taipei, but were located in the major southern Taiwanese cities of Tainan and Kaohsiung. The beauty of these venues is that they serve as more than just places in which to stage events: these are also areas where participants can get a greater understanding of Taiwan’s unique culture and heritage. Tainan: A sustainable venue in one of the country's oldest cities Taipei may be the capital of Taiwan, but the city of Tainan which is just a little over an hour away by high-speed rail is actually one of the oldest human settlements in the country. Tainan’s history is essentially that of Taiwan in a nutshell: occupied by the Dutch in 1624, then again by the Japanese towards the end of the 19th century, it has a truly unique cultural identity that is reflected in the aesthetic of its largest MICE venue. Indeed, those who come for an event at the International Convention and Exhibition Centre (ICC) Tainan will be awestruck by the mix of Dutch influences as seen in the meeting room names Zeelandia and Orange, Japanese nuances as seen in the artwork lining the walls, and local Taiwanese flavour that calls to mind Tainan’s heritage district of Anping. While it’s a fairly young venue in that it only opened in 2022, the ICC Tainan has already hosted 576 meetings, 66 events, and 46 exhibitions, welcoming over 2.6 million visitors in the past three years. The venue also prides itself on the use of various technological innovations to make events more engaging and impactful. Where sustainability is at work This dynamic venue is also a bastion of innovation and sustainability not just for the Taiwanese MICE sector, but also for MICE on the regional level. The Centre is equipped with measures for carbon emissions monitoring within the premises, along with solar panels that help power the venue without becoming too reliant on the local grid. Even the venue’s design was developed with sustainability in mind: its roof is supported by high-performance steel cable trusses, which effectively reduces steel consumption and construction materials by up to 20 percent. This amounts to reducing the carbon emissions equivalent to those absorbed by 35,000 trees per year. Likewise, ICC Tainan has planted 34,375 plants in the surrounding hinterlands, 77 percent of which are Taiwan’s native species. As a result, its total carbon sequestration is equal to 7,060 metric tonnes, creating an ideal environment for the local fauna and flora to flourish within the surrounding area. Indeed, ICC Tainan’s mission statement says it all: “We want to be a catalyst for growth and change by bringing people and businesses together, celebrating the fusion of heritage and progress.” Kaohsiung: Two distinctive venues The southern port city of Kaohsiung is one of the most dynamic locations in Asia in terms of trade, tourism, and culture. It is a heady mix of ancient traditions and contemporary design; old school and new school working together to create a dynamic city that draws everyone in from those in trade to those seeking a truly unique cultural experience. In which case, Kaohsiung has two particular venues to suit a diverse range of requirements. A touch of history at the Ciao Tou Sugar Industry Culture Park Built in 1901 and completed in 1902 when Taiwan was a part of Japan, the Ciao Tou Sugar Factory was the first sugar processing plant in the country to use modern machinery in production. Since its production days came to an end, however, it is now home to 19 heritage sites, including key structures which are now being used as venues for everything from corporate retreats to family milestones like reunions and weddings. Likewise, its open-air spaces serve as venues for weekend markets that offer homespun specialities made with local produce, and even workshops on traditional arts and crafts. The old Sugar Factory also hosts cultural performances by local and foreign artists who keep the area’s creative spirit alive with their work. The Kaohsiung Exhibition Centre: Asia’s ultimate smart venue In contrast to the charmingly archaic venues at Ciao Tou is Asia’s first-ever 5G-enabled smart venue: the Kaohsiung Exhibition Centre (KEC). Located in the city’s Asia New Bay Area right on the shoreline, the KEC opened in 2014 as the Interplan Group’s first-ever multifunctional waterfront venue. The Group’s objective for the KEC was for it to become the premier event venue in Taiwan and one of Asia’s leading sites for MICE. Offering more than 25,000 square metres of indoor and outdoor exhibition space, this venue boasts of several conference rooms that can easily hold groups as small as 20 members to massive gatherings of up to 4,000 individuals. Likewise, its massive exhibition halls have hosted numerous large-scale events, including the Asian Games, and even trade shows for automobiles and yachts. Today, thanks to its focus on technological innovation in terms of facilities and services, the KEC is now a 5G high-tech multifunctional event site that can host a range of events and gatherings that is every bit as diverse as the city it calls home.

Beyond 20: Taiwan pioneers the future of global MICE even as it unveils the new MEET TAIWAN brand

“AMF 20” Ice Sculpture birthday celebration; from left to right: TECA, Founding Chairman, Tiger Lin; STEM promoter, Author and Innovator, Gitanjali Rao; AFECA, Honorary President, Edward Liu; The International Trade Administration, Deputy Director General, Susan Hu; TAITRA, President & CEO, Simon Wang; K&A International, President, Kitty Wong; TCEA, President, James Wu; TEA, Honorary President, Michael Tu The Asian MICE Forum (AMF), Taiwan’s flagship platform for global dialogue in the business events industry, took place on 19th September 19 in Taipei. Celebrating its 20th anniversary alongside the MEET TAIWAN program’s two-decade milestone, this year’s forum adopted the theme Beyond 20: Embracing Tomorrow. AMF also introduced a commemorative 20th anniversary logo, blending the number “20” with the infinity symbol. Styled with track-like lines and a tech-inspired palette, the visual embodied momentum, innovation, and limitless possibilities. MEET TAIWAN unveiled its new logo, marking the beginning of a new era for Taiwan’s MICE industry. A dynamic new identity As part of the celebration, the forum unveiled MEET TAIWAN’s refreshed brand identity, featuring a new logo and the slogan “MEET TAIWAN, me in TAIWAN.” The rebrand reflects the program’s evolution and renewed vision for the future of Taiwan’s business events industry. The opening ceremony also highlighted a special anniversary video and birthday celebration, underscoring the achievements of Taiwan’s MICE industry and MEET TAIWAN’s pivotal role over the past 20 years. Keynote speaker Gitanjali Rao delivered an inspiring address to highlight the forum. An impressive and inspiring roster of speakers This year’s forum welcomed an impressive lineup of global speakers. The program opened with a keynote by TIME’s Kid of the Year and STEM advocate Gitanjali Rao, who spoke on “Technology as a Catalyst for Social Change,” with a focus on the UN SDGs Goals. The keynote was followed by three inspiring panels: the first brought together experts from Expo City Dubai, Rotary International, and International Conference Services (ICS) to discuss how innovation can transform the MICE industry. The second featured leaders from the Paris Air Show and BIO Asia, exploring the strong connections between exhibitions and local industries. The final panel highlighted perspectives from representatives of GIS Group, Suntec Singapore Convention & Exhibition Centre, and Queen Sirikit National Convention Center (QSNCC), focusing on how venues can elevate attendee experiences. Together, these sessions provided rich insights into creativity, strategy, and best practices across the global business events landscape. The Tunnel of Time at the Asian MICE Forum took guests through the event's evolutionary journey. A dynamic evolution For the past 20 years, Taiwan’s business events industry has grown into a dynamic driver of innovation and economic development. From its early beginnings with limited venues to today’s nationwide Taiwan Business Events Corridor, Taiwan has become home to world-leading exhibitions such as COMPUTEX, TIMTOS, and TAIPEI CYCLE. These developments highlight the industry’s vital role in connecting global industries, strengthening Taiwan’s international competitiveness, and contributing significantly to the visitor economy. As both AMF and MEET TAIWAN mark their 20th anniversaries, this moment is more than a celebration: it is the beginning of a new chapter for Taiwan’s business events industry. Moving forward, MEET TAIWAN will refine its strategies, deepen global partnerships, and showcase Taiwan’s unique strengths on the international stage. With this renewed vision, Taiwan is ready to drive the next era of growth and transformation in the global business events industry.

Inside the Asian MICE Forum: Taiwan’s phenomenal rise and five key takeaways

We at Travel Daily Media recently had the opportunity to take part in the 20th edition of the Asian MICE Forum at the Taipei New Horizon in Taiwan. The event was an insightful one that took participants through its two-decade history even as speakers charted a course for the Taiwanese and Greater Asian MICE industry for years to come. In the course of the three-day event which took us from the heart of Taipei to Taiwan’s biggest MICE venues in the southern cities of Tainan and Kaohsiung, we picked up several points to ponder for both MICE and general travel professionals alike. Five key takeaways When it comes to event organisation, start with why Simon Sinek’s theorem on brand value proposition was one of the most oft-quoted concepts presented by panellists throughout the Asian MICE Forum. But there is a good reason for this: we have noticed in our attendance over a number of mega-MICE events throughout this year that the main idea of the event, the raison d’etre so to speak, tends to get lost with all the subtopics and gimmicks presented by individual exhibitors. Reminding all stakeholders from organisers to participants of the true reason why an event is being held and actually ensures stronger brand identity recall in the long run. Indeed, if a more cohesive thematic can be implemented throughout an event, it will go a long way towards making it more memorable and encourage participants to return and even invite others to be a part of the next edition. When planning events, begin at the end Sounds oxymoronic when you read it, but it’s actually the course of prudence followed by such major global events like the biennial Paris Airshow and the Dubai Expo. This second point is a throwback to the first in that the question of why you’re holding the event leads to the question of what you seek to accomplish through it. This reverse planning strategy enables event organisers to look closely at their end goals, go through the different programmes and activities, and consider more effective and efficient ways of bringing these to life for optimal results. Interactivity amplifies engagement at events One of the features of this year’s Asian MICE Forum was a Tunnel Through Time which presented a dynamic audio-visual timeline of the event’s history. Placed at the very entrance of the primary event venue, it enabled participants to catch more than a passing glimpse of the event’s past, its primary purpose, along with key projections for its future. But this tunnel wasn’t the only way by which attendees could interact during the event: rather than keeping question-and-answer and reactive activities for the end of each panel, Slido QR codes inviting people to react to certain topics were flashed throughout the duration of each session, thus giving participants their own part to play. Likewise, moderators also involved the audience in every session by asking them to form thought huddles to discuss key topics and formulate their own opinions or conclusions regarding specific issues. Yes, it’s all sustainable and healthy One of the notable aspects of the Asian MICE Forum was the way it put sustainability into action throughout the event. While the main meal of the event, lunch, was presented blue-plate style, it came in the form of reusable lunchboxes which participants were required to surrender at the end of the meal hour at recycling stations just outside the venue. At these stations, lunchboxes were segregated from utensils, while any food waste was properly binned for either composting or animal feed to be sent to farms on the outskirts of the Taiwanese capital. At the same time, reusable coffee / water cups were offered at snack stations, and participants were encouraged to hold on to them and reuse them throughout the event. The total step count of participants was also measured and totted up at the end of the Forum as a way of encouraging people to move dynamically as opposed to merely sitting in at sessions. MICE benefits everyone While it is commonly assumed that MICE only benefits the industries that host the events, the Asian MICE Forum served to remind us that MICE benefits a whole range of supporting industries. MICE events aren’t just the remit of event planners or organisers, as well as venue management companies; they also bring in significant revenues for the hospitality sector as participants need accommodation for the duration of an event; food and beverage providers to feed them at the event and even out of it; service providers ranging from tech staff to translators, and even emergency medical personnel. MICE also enables retail to flourish, along with domestic tourism and entertainment / leisure venues that can offer some well-deserved rest and relaxation following an event. Taiwan is becoming the place for MICE in the Asia Pacific While the plenary sessions for the Asian MICE Forum were held on 19th September, a splinter session titled Asian MICE Link was held outside of Taipei on 20th September. Asian MICE Link served as a showcase that presented Taiwan as an up and coming powerhouse for the Asian MICE sector thanks to mega-venues like the International Convention and Exhibition Centre (ICC) in Tainan as well as the Kaohsiung Exhibition Centre, both of which are located in two of the country’s foremost trade hubs. In presentations delivered in Tainan and Kaohsiung, Taiwanese officials highlighted the country’s preparedness to host major events from the annual conventions of multinational corporations to global and regional sporting events like the Asian Games. This preparedness covers everything from facilities and services, to post-event activities under the Taiwan Biz Fun programme which takes event participants on fam tours to give them a better appreciation and understanding of their host country. Beyond all that, of course, Taiwan’s popularity as a tourist destination in its own right also serves to make it one of the most attractive venues for events anywhere in the world.

South Africa Leads the Charge in Growing Its MICE and Leisure Sector in Hyderabad

South African Tourism announced the launch of the fifth edition of its flagship corporate engagement initiative, Corporate Think Tank, with its first event having started at Hyderabad. The event brought together over 25 participants for an exclusive event of dialogue and collaboration. Designed as a four-city series, the initiative aims to strengthen partnerships between South African Tourism and India’s corporate sector. Through insightful discussions, destination showcase, and interactive networking, Corporate Think Tank provides a strategic platform to explore South Africa’s potential as a leading destination for business events, MICE, and leisure travel. Hyderabad has emerged as a key focus market for South African Tourism, driven by its thriving multinational presence and growing outbound travel potential. With the city’s corporate ecosystem spanning IT, pharma, and healthcare, South African Tourism is prioritising Hyderabad as a strong source market for MICE travel. During recent Corporate Think Tank event in the city led by Ms. Deepika Nair, Acting Trade Manager, South African Tourism, positive discussions highlighted South Africa’s strengthened positioning as a preferred MICE hub backed by improved connectivity through upcoming direct flights from India and simplified visa processes, including faster approvals within five working days and initiatives like the Trusted Tour Operators Scheme. These developments are making travel more seamless for Indian businesses. “The Corporate Think Tank plays a pivotal role in understanding the evolving requirements of Indian businesses and in simplifying their incentive travel planning,” said Gcobani Mancotywa, Regional General Manager for Asia, Australia, and Middle East, South African Tourism. “I am delighted with the strong participation as we kick off this year’s series in Hyderabad, a city brimming with potential for global business travel. The discussions have been extremely positive, and we are excited about the opportunities ahead to host corporate events and meetings in South Africa. With India being one of our fastest-growing markets, Hyderabad’s corporate sector will play an instrumental role in driving South Africa’s MICE growth.” Gcobani Mancotywa, Regional General Manager for Asia, Australia, and Middle East, South African Tourism With 47% of India’s population currently aged 15 to 54, MICE is projected to rise to 60% by 2025 and 56% by 2050 corporate spending on overseas events, expanding infrastructure, and enhanced global connectivity are set to propel India into a global MICE powerhouse, positioning South Africa as a natural and compelling partner in this upward journey. This growth is fueled by India’s booming outbound travel market, the world’s second fastest growing after China, driven by a youthful and educated population, a rising middle class, and increasing disposable incomes. South Africa has emerged as a leading destination for MICE travel from India, with its diversity of offerings ranging from over 3,000 adventure activities and iconic wildlife safaris to scenic road trips and awe-inspiring natural beauty all of which can be experienced within a week. The Rainbow Nation’s ability to deliver rewarding, cost-effective, and value-driven experiences has made it a top choice for Indian corporates seeking memorable incentive getaways, with South African Tourism consistently building a strong reputation as a trusted partner in this space.

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