ITB Berlin
Travel trade show ROI comes under fire as attendance hits record highs
Global travel trade exhibitions are entering a new phase of growth, with attendance, buyer participation and scheduled meetings suggesting that
Georgia woos Chinese travelers as visa-free policy fuels tourism hopes
With Georgian National Day, 26th May, coinciding with the opening of this year’s edition of ITB China, the country put on an immersive cultural showcase for those attending the opening gala last night, 25th May, at W Shanghai - The Bund.
Fliggy enters strategic partnership with the European Travel Commission
Alibaba Group travel subsidiary Fliggy formally entered a strategic partnership with the European Travel Commission (ETC) during the recently-concluded ITB Berlin.
TAT successfully hosts Amazing Thailand networking event at ITB Berlin
The Tourism Authority of Thailand (TAT) hosted the Amazing Thailand Networking Event at ITB Berlin 2026 on Wednesday, 4th March.
Trip.com Group advances AI and European ties at ITB Berlin
Trip.com Group advances AI and European ties at ITB Berlin
HonTrip unveils AI-driven travel at ITB Berlin 2026
HonTrip unveils AI-driven travel at ITB Berlin 2026
Sabre announces a once-in-a-generation transformation at ITB Berlin
Global travel technology firm Sabre unveiled the culmination of a multiyear, once-in-a-generation rebuild of its technology, architecture, and operating foundations at this year’s ITB Berlin.
Philippines generates over US$10 million in sales leads at ITB Berlin
The Philippine Tourism Promotions Board (TPB) announced that its participation at the Internationale Tourismus-Börse (ITB) Berlin 2025 in Berlin, Germany yielded over US$10 million in sales leads.
Centara has a successful run at ITB Berlin 2025
Thai hospitality company Centara Hotels & Resorts reports that it had a successful week at the recently concluded ITB Berlin 2025.
Indonesia ramps up tourism promotion at ITB Berlin 2025
Indonesian tourism minister Widiyanti Putri Wardhana ramped up tourism promotion for her nation at the recently concluded ITB Berlin.
Tourism Authority of Thailand marks 50th year of participation at ITB Berlin
The Tourism Authority of Thailand (TAT) marked 50 years of participation at ITB Berlin by expanding its presence under the Amazing Thailand Grand Tourism and Sports Year 2025 initiative.
Emirates Airline forges 11 strategic agreements with key partners at ITB Berlin 2025
Airline forges 11 strategic agreements with key partners, welcomes over 6,000 visitors to its stand across the leading travel exhibition’s three day run.
Thai Premier reveals tourism vision at ITB Berlin 2025
Thai Prime Minister Paetongtarn Shinawatra unveiled a bold vision for sustainable high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025.
Pakistan takes part in ITB Berlin 2025
Pakistan tourism officials and professionals made their way to this year’s ITB Berlin, actively promoting their nation in Europe.
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