Xabier Zabala
HBX Group launches a new version of its Olivia chatbot
Global B2B travel technology marketplace HBX Group takes a decisive step forward in global customer service with the launch of a new version of its chat tool Olivia.
Ayesa and HBX Group launch an AI-powered voice channel
HBX Group has announced the global launch of an innovative AI-powered voice channel for customer service, in collaboration with Ayesa,
HBX Group’s AI-backed strategy drives record customer service levels
HBX Group (HBX.SM), an independent B2B travel technology marketplace, has announced that its customer service reached record levels of call
HBX Group takes travel AI to the next level
Independent B2B travel tech marketplace HBX Group is set to take the use of artificial intelligence (AI) in the global
HBX Group holds MarketHub Europe 2025
Leading independent B2B traveltech marketplace HBX Group held its flagship MarketHub Europe 2025 this week in Portugal’s Algarve region.
HBX’s Xabier Zabala discusses applying technology in today’s travel and tourism sectors
At HBX Group's recently concluded MarketHub 2025 industry conference in Macau, Group chief operating officer Xabier Zabala spoke to peers regarding the practical application of generative artificial intelligence (AI) and similar nascent technologies to the travel and tourism industries.
Hotelbeds partners with RateGain to fight ‘rate integrity abuse’
Spain-based bedbank Hotelbeds has reported the launch of a partnership with RateGain, a provider of hospitality and travel technology solutions.
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