generational travel
Travel industry shifts to gig-tripping as young fans prioritise live events over material goods
Global travel is witnessing a transformation in festival tourism as younger travellers shift from attendance to immersive experience.
Gen Z reshapes travel loyalty with new expectations
Gen Z reshapes travel loyalty with new expectations
Gen Z reshapes luxury travel in Asia Pacific
New research by the Luxury Group by Marriott International has unveiled four distinct luxury travel mindsets among Gen Z travellers in the Asia Pacific region, excluding China.
Hospitality industry pivots to local experiences as Gen Z demands authenticity
The thing about the global hospitality industry is that it’s always on its toes, anticipating the rapidly evolving needs of several markets all at once.
Global destinations upgrade transit, healthcare as senior travel market nears $2 trillion
Per recent reports, the global senior travel industry is now worth close to US$1.87 trillion as of end-2025.
Short-term rentals pivot toward ‘experiences’ as Gen Z influence grows
Speaking at the recently-concluded Short-term Rentals Asia Conference (STR) held in Bangkok, Thailand, 17-year-old Jasmine Marshall made a strong case as to how her rising generation is already changing the game when it comes to short-term rental hospitality.
Travel brands pivot to Gen X as spending power hits $15 trillion
In the context of global travel and tourism, Gen X as a market often gets shunted into a corner as most travel trend demographics revolve around silver travellers (born 1946 to 1964) and the younger generations born between 1981 and 2000.
Does GenX still matter to the travel industry?
When it comes to generational travel trends, it feels like GenX has been shunted into a corner as the focus usually centres on Baby Boomers, Millennials, and even GenZ.
Chinese tourism ministry reports 126 million travelled for this year’s Qingming Festival
China’s Ministry of Culture and Tourism reports that 126 million citizens travelled during the three-day Qingming Festival which began on 4th April.
AirAsia MOVE report shows how generational travel comes into play for Songkran
AirAsia MOVE released a new report that shows insights on how different generations of Thai travelers are planning their Songkran getaways.
Colin Kerr: dynamism and diversity keys to engaging onboard entertainment
Onboard entertainment is one of the hallmarks of a great cruise, and StarCruises' assistant vice-president Colin Kerr believes that energy and diversity are the key elements necessary for crafting and implementing exceptional programmes aboard ship.
Zoom Travel Insurance says travel still a top priority for young Australians
A new report released by Zoom Travel Insurance reveals that travel remains a top priority for young Australians despite current economic issues, including a weakening Australian dollar.
HBX’s Javier Cabrerizo on the challenge of evolving markets
Gen Z’s influence on the way the world travels was one of the key topics discussed by HBX Group chief strategy officer Javier Cabrerizo during the company’s recent MarketHub 2025 summit in Macau.
Agoda reveals five top travel habits among young Asian travellers
Digital travel platform Agoda shares the results of their most recent study, showing the top five travel habits of Asian Gen Z.
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