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tourism promotion
Airlines and Aviation

Kazakhstan tourism surges as open skies policy expands international flights

Kazakhstan is rapidly shedding its legacy as a distant, multi-stop Central Asian frontier for intrepid travellers. 

Agreements / Understandings / Contract Signings

Dida signs understanding with SJM Resorts to promote Macau hospitality to global travellers

Global AI-first travel tech firm Dida and Macanese hospitality company SJM Resorts S. (SJM) signed a memorandum of understanding (MoU) earlier today, 31st August, at the Macao Economic, Trade, and Tourism Investment Promotion Seminar in Singapore.

Asia

Asia’s pop culture boom drives multi-billion dollar windfall as regional economies embrace fan tourism

It goes without saying that Asia has become the epicentre for global pop culture tourism as its music and IP exports draw the world in.

Cultural Tourism

Japan rural tourism surges as prefectures leverage mascot IPs to combat overtourism

If there is any country that has optimised its use of truly unique intellectual property (IP) entities in its destination marketing, it’s Japan.

Associations

Philippine tourism struggles to rebound amid branding shifts and poor infrastructure

The Philippines continues to struggle when it comes to boosting arrival numbers and ensuring that foreign travellers come back for another trip.

Canada

Vancouver eyes long-term benefits from FIFA World Cup 2026

The conclusion of the FIFA World Cup 2026 in Vancouver, marked by Switzerland's victory, signals the start of a new chapter for the city as it seeks to transform the event's success into sustained tourism and economic development.

Thailand

Central and Rajadamnern launch special-edition bag

Central and Rajadamnern launch special-edition bag

Appointment announcement

Korea Tourism appoints new director for India office

The Korea Tourism Organisation (KTO) has announced the appointment of Cho Yoonmi as the new Director of its New Delhi office, effective 30 June 2026.

Canada

Korea Tourism Organisation launches Toronto LED lorry campaign

The Korea Tourism Organisation (KTO) Canada has unveiled its "Ride to Korea" campaign in Toronto, featuring a giant LED lorry and a chance to win return flights to South Korea.

Tourism Boards

VisitBritain showcases West Midlands to Indian travel leaders

VisitBritain welcomed nine prominent Indian travel trade leaders to the West Midlands during the ICC Women's T20 World Cup, aiming to highlight the region's tourism offerings and strengthen UK-India tourism connections.

Agreements / Understandings / Contract Signings

Tourism Authority of Thailand and AirAsia MOVE team up to boost tourism growth

The Tourism Authority of Thailand (TAT) formally signed a collaborative agreement with Asian online travel platform AirAsia MOVE on Tuesday, 23rd June.

China

Jackie Chan and Trip.com Group promote Guilin tourism

Jackie Chan and Trip.com Group promote Guilin tourism

China

Shaanxi culture captivates Paris in cultural exchange

Shaanxi culture captivates Paris in cultural exchange

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