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Exhibitions and Expositions

TAT puts best foot forward at FITUR 2026 in Madrid

The Tourism Authority of Thailand (TAT) brought a delegation of Thai tourism operators to the recently concluded Feria Internacional de Turismo (FITUR) 2026 in Madrid, Spain.

Cultural Tourism

Thailand retains global appeal as Amazing 5 strategy shifts from mass tourism to quality tourism

In the context of global tourism, Thailand comes up as a prime example of how promotion and implementation can be interwoven to produce exceptional results.

Malaysia

Tourism Malaysia casts spotlight on Sabah at Vietnam networking event

In an effort to strengthen the promotion of Sabah in the Vietnamese market, Malaysian tourism officials staged the Sabah Tourism Destination & B2B Forum in Ho Chi Minh City on Monday, 12th January.ย 

Breaking News

Global star LISA is the newest brand ambassador for the Amazing Thailand campaign

The Tourism Authority of Thailand (TAT) kicked 2026 off with the announcement that global superstar Lalisa โ€œLISAโ€ Manobal is the new face of its long-running Amazing Thailand campaign.ย 

Asia

Urban exploration in Asia: Can cities drive foreign arrivals in 2026?

One of the key trends many travel professionals are keeping an eye on this year is that of urban exploration (urbex), particularly throughout Asia.

Appointment announcement

Thai celeb Mean Phiravich to lead Trusted Thailandโ€™s Thailand Coโ€“Creator initiative

The Tourism Authority of Thailand (TAT) announced the appointment of prominent Thai actor, model, and celebrity Mean Phiravich Attachitsataporn to lead the Thailand Co-Creator initiative under the Trusted Thailand framework late on Thursday, 8th January.

Exclusives

Tourism targets vs. reality: Why the Philippines keeps missing the mark

In September 2025, the Philippinesโ€™ Department of Tourism boldly forecast earnings of over US$45 billion by the end of the year, along with the ambitious target of 8.4 million foreign arrivals.

Charity / Sustainability / CSR

TAT’s Chiravadee Khunsub presents Thailand’s tourism agenda for 2026

Chiravadee Khunsub, deputy-governor for international marketing in Europe, the Americas, Middle East, and Africa at the Tourism Authority of Thailand

Airlines and Aviation

Cebu Pacific brings a touch of Filipino culture to its Japanese roadshow

Philippine low-cost carrier Cebu Pacific brought the warmth and joy of Filipino culture to Japan through a two-day pop-up event at Shibuya 109 on the 8th and 9th November.

Cultural Tourism

TATโ€™s Chiravadee Khunsub speaks of Thailand as a destination with heart at WTM

The Tourism Authority of Thailand (TAT) underscored Thailandโ€™s leadership in inclusive and sustainable tourism at the recently concluded World Travel Market (WTM) London 2025.

Philippines

Philippinesโ€™ Frasco asks investors to look into tourism opportunities in the country

Philippine tourism secretary Christina Frasco called on foreign investors to take advantage of her country's growing tourism opportunities.Philippine tourism secretary Christina Frasco called on foreign investors to take advantage of her country's growing tourism opportunities.

Consumer

New Taiwan tourism campaign aims to drive travel to Hualien and Taitung

Taiwan's Tourism Administration announced two-person, two-night lodging packages starting at US$122 as part of a campaign to boost travel in Hualien and Taitung counties in eastern Taiwan.

Events

Clark Development Corporation to boost tourism through revival of Happening on the Green

As a way of boosting tourist numbers in Central Luzon, the Clark Development Corporation (CDC) is reviving the historic Happening on the Green (HOG).

Events

SJM Resorts presents its Tourism+ offerings at the Experience Macao Mega Sale

Providing full support for tourism trade initiatives, SJM Resorts, SA participated in the Macao Government Tourism Office (MGTO)โ€™s Experience Macao Mega Sale roadshow in Indonesia and Malaysia earlier this month.ย 

Israel

Israel hails the Philippines as a priority source market

A recent statement from the Israel Ministry of Tourism (IMOT) points out that the Philippines is considered by the Middle Eastern nation as a priority market.

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