VisitBritain

The British Tourist Authority (BTA) has set out its priorities and how it will structure to deliver on these, following the good funding settlement for tourism in the Comprehensive Spending…

VisitBritain this week launches its largest international marketing campaign for 2016 to promote memorable moments visitors can only experience on a trip to Britain. The GREAT Britain…

2015 was a record-breaking year for inbound tourism numbers and spend to the UK and this trend looks set to continue in 2016, according to forecasts from national tourism body VisitBritain.…

The percentage of international visitors who said they felt extremely welcome in Britain has more than doubled in the last five years, according to a new report by national tourism agency…

VisitBritain and the GREAT Britain campaign have launched a new annual magazine aimed at inspiring even more people to visit Britain.   The ‘Imagination – Make Britain Your Own’…

As VisitBritain gets set to host its largest ever tourism mission to China next week, new research shows that Chinese perceptions of Britain as a tourist destination are stronger than ever.…

VisitBritain has published a new report that showcases the powerful influence social media has in positioning Britain as a destination of choice for international visitors.  The…

VisitBritain and Turkish Airlines recently announced a new global marketing partnership to attract more international visitors to Britain. The partnership will focus across the…

The Sharjah tourism pavilion at the on-going World Travel Market 2015 is abuzz with activity. The emirate attracted large number of decision makers, high profile dignitaries and…

With just over a month to go before the release of the Autumn Statement, concerns are growing within the tourism industry that this year’s Comprehensive Spending Review will see the axe fall…

VisitBritain and Turkish Airlines have launched a new global marketing partnership to attract more international visitors to Britain, with a focus across the airline’s five regional gateways…

International visitors have spent an extra £2.5 billion in Britain during the last four years according to new data released by VisitBritain.  This beats the target set for it by the…

In a bid to boost its tourism numbers, Tourism Ireland and VisitBritain have joined together to announce a new campaign - One Break, Two Cities. The new campaign offers visitors a…

The number of international business and leisure visitors arriving in the UK in the first half of 2015 reached 16.8 million, the highest figure recorded in the first six months of any year…

VisitBritain has welcomed David Cameron’s statement of support for the tourism industry as a vital contributor to economic growth in the UK.  “We share the Government’s commitment to…

VisitBritain chief executive Sally Balcombe has welcomed the government appointments of new Secretary of State John Whittingdale and DCMS minister Tracey Crouch.  “I’m delighted at…

VisitBritain recently released its new figures for the first eleven months of 2014. As per statistics, for January to November 2014, there were 32.4 million visits to the UK, seven…

More overseas tourists came to Great Britain last year and are also spending more, according to new statistics released today. The latest International Passenger Survey showed a 6%…

Inbound tourism numbers to the UK are set to surpass VisitBritain’s original forecast, the tourism agency has said. Based on data from the first 11 months of 2014 the firm said more…

Former Virgin Holidays managing director Amanda Wills and ex-VisitBritain chief Sandie Dawe have been named in the Queen’s New Year’s Honours list. Wills has been awarded a CBE for…

Tourism bodies have welcomed news of £10 million worth of funding to develop a new strategy for the north of the UK. The government’s Regional Growth Fund (RGF) will commit the…