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Tourism Authority of Thailand
Annual Reports

Stock Exchange of Thailand reports tourism sector excelled in 2024

In its annual report released on Thursday, 13th March, the Stock Exchange of Thailand reported that the surging tourism sector drove listed companies to record growth throughout 2024.

Asia

Tourism Authority of Thailand invites travellers to the 17th World Wai Kru Muay Thai Ceremony

The Tourism Authority of Thailand (TAT) invites travellers to experience the traditions behind the national sport at the 17th World Wai Kru Muay Thai Ceremony.

Air

Tourism Authority of Thailand presents Grand Songkran Grand Privileges for travellers

The Tourism Authority of Thailand (TAT), in collaboration with leading brands, officially introduced Grand Songkran Grand Privileges, a key initiative under the Amazing Thailand Grand Tourism and Sports Year 2025 campaign. 

Asia

Tourism Authority of Thailand marks 50th year of participation at ITB Berlin

The Tourism Authority of Thailand (TAT) marked 50 years of participation at ITB Berlin by expanding its presence under the Amazing Thailand Grand Tourism and Sports Year 2025 initiative. 

Adventure Tourism

Thai Premier reveals tourism vision at ITB Berlin 2025

Thai Prime Minister Paetongtarn Shinawatra unveiled a bold vision for sustainable high-value tourism at the Amazing Thailand Networking Event at ITB Berlin 2025. 

Asia

Tourism Authority of Thailand brings together local and global tourism pros at Amazing Thailand Romance Trade Meet

The Tourism Authority of Thailand (TAT) hosted its Amazing Thailand Romance Trade Meet 2025 and Amazing Thailand Romance Networking Dinner last 21st February at The Millennium Hilton Bangkok.

Agreements / Understandings / Contract Signings

Tourism Authority of Thailand to boost country’s appeal in China via partnership with Baidu

The Tourism Authority of Thailand (TAT) signed a Letter of Intent (LOI) with Beijing Baidu Netcom Science Technology (Baidu) to strengthen Thailand’s tourism appeal among Chinese travellers. 

Asia

Wyndham Grand Phuket Kalim Bay receives five-star sustainability rating

Wyndham Grand Phuket Kalim Bay received a prestigious five-star rating under the Sustainable Tourism Acceleration Rating (STAR) initiative of the Tourism Authority of Thailand (TAT).

Asia

Tourism Authority of Thailand announces return of PELUPO this March

The Tourism Authority of Thailand (TAT) announces the return of the country's premier sustainable music festival PELUPO next month. 

Asia

Tourism Authority of Thailand shows off the country’s best at SATTE 2025

The Tourism Authority of Thailand (TAT) showcased Thailand’s tourism potential at the South Asia Travel and Tourism Exchange (SATTE) 2025.

Adventure Tourism

Tourism Authority of Thailand raises the bar for luxury tourism by collaborating with Louis Vuitton

The Paris office of the Tourism Authority of Thailand (TAT) collaborated with Louis Vuitton to launch the Louis Vuitton City Guide Bangkok 2025. 

Adventure Tourism

Tourism Authority of Thailand New York office launches White Lotus-inspired microsite

To celebrate Thailand’s starring role in the third season of HBO’s The White Lotus, the Tourism Authority of Thailand (TAT)’s New York office officially launched a dedicated microsite that offers an immersive virtual journey through the stunning locations featured on screen.

Asia

Tourism Authority of Thailand hosts the Amazing Thailand Love Wins Festival

The Tourism Authority of Thailand (TAT), in collaboration with the provincial government of Trang, successfully hosted the Amazing Thailand Love Wins Festival @ Underwater Wedding Ceremony on 13th and 14th February at Hat Chao Mai National Park. 

Asia

Tourism Authority of Thailand launches second ASEAN + India Shoppers in Thailand campaign

Building on its success from last year, the Tourism Authority of Thailand (TAT) launched the second run of its ASEAN + India Shoppers in Thailand 2025 retail tourism campaign. 

Global

Thailand takes silver at 49th International Snow Sculpture Festival in Japan

The Tourism Authority of Thailand (TAT) announced that the Thai team’s World Water Festival sculpture secured second place at the 49th International Snow Sculpture Contest.

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